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This is my analysis of my online audience research.
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Analysis of online audience research
By Ed Dean
Q1) Are you male or female?
0
2
4
6
8
10
12
14
16
18
Gender
Male
Female
• Had a lot more males answering my survey on SurveyMonkey• Less than half the amount of females answered than males
Q2) Do you regularly watch movies?
9
4
10
2
How regularly audience watch movies
Yes
Once a week
Once a fortnight
No
• Nearly all of respondents watch at least one movie a fortnight• All but 2 out of 25 are not regular consumers of movies, so 2
out of 25 will be hard for my film to attract to as they may not want to go watch the movie
Q3) For you what keeps you interested in a film?
0
5
10
15
20
25
30
Keeps people interested
Comedy
Quick pace
Nudity
Storyline
Action
• Action and a good storyline are the main components of film which keep the audience interested
Q4) Did you watch any of the Olympic rowing?
• 68% said that they did watch some of the Olympic rowing
• This is great for me, as most that saw it said that the success of Team GB in the rowing has made them more interested in the sport
Q6+7) Do you do any sports? Do you like sports films
• Here I was trying to see if there was any link between people who do sports and like sports films
• Most of the people who do sports said they do enjoy sports films
• But unfortunately there were a few people who did do sports and did not like sports films
• This means that not all athletes are my target audience, so I may have to do something to the film to broaden the market of my film
Q9) Do you like underdog films?
12
11
2
Do you enjoy underdog films?
Yes
They are alright
No
• Most people will watch underdog movies, and just under 50% enjoy them
Q10) Would you go see a film about a rower?
• 12 out of 25 people said that they would go see a film about a rower.
• That is 48% of all respondents
See a film about a rower
Yes
No
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