Analysis of online audience research

By Ed Dean

Q1) Are you male or female?

0

2

4

6

8

10

12

14

16

18

Gender

Male

Female

• Had a lot more males answering my survey on SurveyMonkey• Less than half the amount of females answered than males

Q2) Do you regularly watch movies?

9

4

10

2

How regularly audience watch movies

Yes

Once a week

Once a fortnight

No

• Nearly all of respondents watch at least one movie a fortnight• All but 2 out of 25 are not regular consumers of movies, so 2

out of 25 will be hard for my film to attract to as they may not want to go watch the movie

Q3) For you what keeps you interested in a film?

0

5

10

15

20

25

30

Keeps people interested

Comedy

Quick pace

Nudity

Storyline

Action

• Action and a good storyline are the main components of film which keep the audience interested

Q4) Did you watch any of the Olympic rowing?

• 68% said that they did watch some of the Olympic rowing

• This is great for me, as most that saw it said that the success of Team GB in the rowing has made them more interested in the sport

Q6+7) Do you do any sports? Do you like sports films

• Here I was trying to see if there was any link between people who do sports and like sports films

• Most of the people who do sports said they do enjoy sports films

• But unfortunately there were a few people who did do sports and did not like sports films

• This means that not all athletes are my target audience, so I may have to do something to the film to broaden the market of my film

Q9) Do you like underdog films?

12

11

2

Do you enjoy underdog films?

Yes

They are alright

No

• Most people will watch underdog movies, and just under 50% enjoy them

Q10) Would you go see a film about a rower?

• 12 out of 25 people said that they would go see a film about a rower.

• That is 48% of all respondents

See a film about a rower

Yes

No