Laura S. Hill, Vice President-Human Capital, MobileSpring, Inc

Hot Careers in the New Economy

Presentation to the FEINovember 7, 2000

By:Laura Hill

VP Human CapitalMobileSpring, Inc

Topics to be covered:

• 1999 vs. 2000

• Current industry trends: what’s HOT

• The Life-cycle of a start-up

• Career Opportunities in the new economy

• Career positioning and skills development for the 21st century

• Q & A

1999

• Plenty of Venture Capital money for e-commerce and dot-coms

• Business-to-consumer was starting to be out of favor

• Strong IPO market for Internet companies

• Business-to-business was HOT

The New Millennium Hangover

• The April Meltdown

• Black September for Dot-coms

• Technology stocks tumble

• Wall Street looks for profits

• The long-expected consolidation begins

What’s HOT / GROWTH Areas

• Wireless and Mobile Internet

• Infrastructure• Enabling Technologies

Wireless

1. Location-based commerce2. Mobile commerce (m-commerce)3. Communication (messaging)

• Over $1 billion venture dollars invested in wireless services companies this year (source: VentureOne)

• Categories:

• Friends & Family

• Angel Investors

• Incubators

• Venture Capital

• Strategic / Corporate Investors

• Venture Capital

• Investment Banking firms

• Strategic / Corporate Investors

IDEA

GEN

ER

ATIO

N

IPO

/ A

CQ

UIS

ITIO

N

Life-cycle of a start-up company

SEED STAGE 1ST & 2ND ROUND

MEZZANINE

Up to $5M $5M - $10M per Investor

$5M to $50M+

The Key Players

• Incubators

• Venture Capital Firms

• Strategic / Corporate Investors

Incubators

1. Legal2. Financial/accounting3. Marketing4. Technology5. Web design6. Human resources/recruiting7. Office space

• Early ones tied to Universities & economic development groups

• Provide services for equity and/or cash:

EXAMPLES:

idealab!Garage.comIron Street LabsLaunchCenter39Rare MediumVillage VenturesMobileSpring

Venture Capital Firms

• Investment minimum typically $5M

EXAMPLES: Hummer Winblad, Kleiner Perkins Caulfield & Byers Draper Fisher Jurvetson, Oak Investments, General Atlantic Partners

• Structured as private limited partnerships

• Introduction to Wall Street for mezzanine and IPO funding

Strategic / Corporate Investors

• Intel• Cisco• Primedia• Sony• Microsoft

Career Opportunities in the New Economy

• What are the jobs?• What are the jobs like?• How to find these jobs.• How to position & prepare yourself.• How to evaluate a start-up.• CFOs in the news.• Pros and Cons of a career in the New

Economy.

What are the jobs?

• CFO / VP Finance• Controller• Corporate Development /

Mergers & Acquisitions

What are the jobs like?

• Intense, Stimulating and Challenging• Broad and Vertical• Chaos / No Script / Uncertainty• Unisex restrooms, pony-tails, tattoos,

dogs, and massages on Fridays

How do you find them?

• Search firms

• Internet

• Consulting and Part-time gigs

• Networking at venture groups, trade associations, etc.

• Read the trades: Red Herring, Industry Standard, Fast Company, Venture Wire

How to position & prepare yourself

• IPO / SEC / Investor Relations

• Industry hooks

• Strategy, marketing, e-commerce, technology

• Learn to interview in sound bites

How to evaluate a start-up

• Investigate / evaluate as you would an investment

• Business model

• Competitive position

• Quality of management team

• Quality and commitment of investors

CFOs in the News

Craig MonaghanAutoNation, Inc

Heidi MillerPriceline.com

George ShaheenWebvan.com

Pros and Cons

Stability

The OddsYour family

Preparedness for the future and anything else

“The road to success

is alwaysunder

construction”