Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

THE BRAZILIAN YOUTH TODAY.

segunda-feira, 28 de novembro de 2011

OGRUPO

DUDU FRAGA, PARTNER AND CEO.

THE BRAZILIAN MINDSET USE TO BE: “WE ARE THE COUNTRY OF THE FUTURE”.

THE BRAZILIAN MINDESET NOW READS: “WE ARE THE COUNTRY OF THE PRESENT”.

BRAZIL IS PASSING THROUGH SOME REVOLUTIONS

01CREATIVE REVOLUTION

NATURALLY OPEN TO THE NEW

WE ARE A YOUNG COUNTRY

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD

0 2 6 8 10MILLION HABITANTS

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD

WE ARE USED TO MINGLING

INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX

UMBANDA (A TIPICALLY BRAZILIAN

RELIGION)

= CATHOLICISM

+AFRICAN RELIGIONS

SOUL + AMERICAN FUNK + MIAMI BASS + FREESTYLE

BRAZILIAN FUNK

SOUL + AMERICAN FUNK + MIAMI BASS + FREESTYLE

BRAZILIAN FUNK

TECNOBREGA

BRAZILIAN MUSIC STYLE THAT LIVES WITHOUT BIG LABELS, WITHOUT

RECORDS STORES WITH NEW AND ALTERNATIVE DISTRIBUTIONS AND

PRODCTIONS FORMS.

TECNOBREGA

BRAZILIAN MUSIC STYLE THAT LIVES WITHOUT BIG LABELS, WITHOUT

RECORDS STORES WITH NEW AND ALTERNATIVE DISTRIBUTIONS AND

PRODCTIONS FORMS.

02 MIDDLE CLASS REVOLUTION

FOR THE FIRST TIME THERE IS A REAL MIDDLE CLASS IN BRAZIL

MIDDLE CLASS

LOWER CLASS

MIDDLE CLASS

LOWER CLASS

58% MIDDLE CLASS(FORECAST)

YET, WE ARE TALKING ABOUT AN UNSUAL MIDDLE CLASS:• NOT COMFORTABLE BEING MIDDLE CLASS• NOT CONCERNED WITH POLITICS AND STUDIES

A CONSUMER-DRIVEN MIDDLE CLASS

“SNEAKERS, CARS, RESTAURANTS IN BRAZIL ARE WORTH A LOT MORE THEN THEY REALLY ARE, THEY ARE STATUS SYMBOLS. THAT’S WHY IT’S MORE EXPENSIVE TO HAVE DINNER IN SÃO PAULO OR RIO DE JANEIRO THAN NEW YORK.” ROBERTO DA MATTA, BRAZILIAN ANTHROPOLOGIST

03 TECHNOLOGICAL REVOLUTION

BRAZILIANS ARE DISCOVERING TECHNOLOGY IN A FAST WAY

“LAN HOUSE” IN SLUMS

SOCIAL COUNTRY

81% OF PEOPLE (WORLDWIDE) VISIT SOME SOCIAL NETWORK.IN BRAZIL THAT NUMBER GOES TO 90%.

IN EUROPE, PEOPLE JOIN ON AVERAGE 1,9 SOCIAL NETWORKS. IN USA IT’S 2,1, IN BRAZIL 3,1.

THE BRAZILIANS ARE MIGRATING TO SMARTPHONES

THE GOVERNMENT IS HELPING:• BRAZILIAN GOVERNMENT’S BROADBAND PLAN.• TAX INCENTIVES TO MANUFACTURE TABLETS IN BRAZIL.

WHAT ABOUT THE BRAZILIAN YOUTH?

GLOBALLY ENGAGED YOUTH

REALLY OPTIMISTIC YOUTH

INTERNET IS KING OF THE YOUTH

PHOTO BY @ TCOMPAGNONI

A GENERATION THAT IS MAKING THINGS HAPPEN, THEY ARE NOT WAITING FOR INSTITUIONS OR BRANDS.

QUEREMOS

BRAZILIAN YOUTH IS TECHNOLOGICAL AND ENGAGED, AND THAT’S HOW THE BRANDS SHOULD BE IN BRAZIL.

REPÚBLICA POPULAR DO CORINTHIANS

THE BRAZILIAN DREAM - OSONHOBRASILEIRO.COM.BR

Thank you,

Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

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Ernest Fraga

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