WRCOG Transportation Uniform Mitigation Fee (TUMF) Growth...

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WRCOG Transportation Uniform Mitigation Fee (TUMF)Growth & Infrastructure Consortium 2013

October 2-4, 2013

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About the WRCOG subregion:

• Riverside County is the 11th most populated county in the U .S.• 17 cities and the unincorporated C ounty in WRCOG subregion;• 2,100 square miles;• Population of 1.7 million will grow by 700,000 between now and

2035 reaching 2.46 million;• V ehicle Miles Travelled will increase by 55% between now and

2035.

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Purpose and need for TUMF:

• Growth brings opportunities for home ownership and economicdevelopment;

• Significant quality of life and infrastructure challenges;

• 18 growing jurisdictions, and the March JPA ;

• C ongestion from new growth does not recognize jurisdictionalboundaries and impacts are felt by everyone;

• Local jurisdictions can mitigate traffic impacts within their boundariesbut have little input and no control of their neighbors;

• Need exists to develop large transportation projects, through multiplejurisdictions that have a funding source.

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Purpose and need for TUMF - cont.

• To provide a supplemental revenue stream to augment theshortfall from traditional funding sources for regionaltransportation facilities;

• To mitigate the traffic impacts from new development on theregional system of highways and arterials;

• To ensure that new development pays its fair share towardsproviding the needed infrastructure improvements.

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Network improvements in the 2009 Nexus Study:

• 1,229 new lane miles of arterials;

• C onstruct or improvements to 58 interchanges;

• C onstruct or widen 56 bridges;

• P rovide more than $61 million in transit improvements;

• P rovide more than $60 million for sensitive habitat acquisition;

• C onstruct 17 railroad grade separations.

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Program administration takes advantage of agency/jurisdiction strengths and expertise

• WRC OG is the fiscal agent and provides overall programadministration, develops and updates policies, develops, updates,and defends the nexus study.

• Our partners - the local jurisdictions divided into five geographiczones, the Riverside County Transportation C ommission (RC TC)and the Riverside Transit Agency (RTA) - determine TUMFpriorities, program and construct facilities.

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The Program was designed to meet local, regional,and transit needs

For each TUMF dollar collected:

• 46.39% goes to the “Backbone Network” and is programmed byRC TC.

• 46.39% goes to the Zone in which it was collected for networkimprovements and is programmed by the jurisdictions in theZone.

• 1.64% goes to regional transit and is programmed by RTA.

• Multi Species Habitat Conservation Plan receives 1.59% off thetop.

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Revenue allocation since inception

• Northwest Zone $ 106.4 million(Riverside, Corona, Norco, Eastvale, Jurupa Valley, County)

• Southwest Zone $ 95.1 million(Temecula, Murrieta, Wildomar, Lake Elsinore, Canyon Lake, County)

• Central Zone $ 67.7 million(Menifee, Moreno Valley, Perris, County)

• Pass Zone $ 7 .2 million(Calimesa, Banning, County)

• Hemet / San Jacinto $ 23.7 million(Hemet, San Jacinto, County)

• RCTC $ 271.3 million• RTA $ 21.1 million• Total $ 592.5 million

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Progress:

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Communications

www.wrcog.cog.ca.us

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What is next?Innovative Community Engagement with Mobile Apps

WRC OG is developing a mobile application for the TUMF Network thatwill provide data on project schedules, cost, eligibility, types ofimprovements and level of activity.

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What’s in your toolbox?Reaching Audiences Where They Are

• Public meetings• E-mail marketing• Branding & key messaging• Interactive Website• Traveling Exhibits• Media Relations• Social Media• Mobile Applications• Visualization• And…Use your imagination!

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Mobile – with the number of peopleaccessing the internet via a mobilephone increasing by 60.3% to 818.4million in the last 2 years.

Older users adoption – On Twitterthe 55-64 year age bracket is thefastest growing demographic with79% growth rate since 2012. Thefastest growing demographic onFacebook’s and Google+’s networksare the 45 to 54 year age bracket at46% and 56% respectively.

http://www.jeffbullas.com/2013/05/06/21 -aweso me-s ocial-me dia-fac ts-figu res- and-st atistics-fo r-2013/#Kg8FHxOw8bTeklQU.99

Mobile Market PlaceKey Factors

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Over 50 Billion appDownloads on iTunes

Mobile Market PlaceSmartphone use by Ethnicity

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Source: Harvard Business Review, January 2013

Most common activityis not shopping orsocializing butengaging in whatresearchers call "metime."

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Mobile Market PlaceHow People Really Use Mobile

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Do you know whatthe public is

saying about yourproject online,

right now?

Do you know whatthe public is

saying about yourproject online,

right now?

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Combining Traditional Outreach with New MethodsThe New Reality

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Combining Traditional Outreach with New MethodsThe New Reality

• 92% of consumers say they trust social media, above all other forms of

adv ertising

• 90% of consumers trust peer recommendations

• 85% of customers expect businesses to active in social media

• Adv ertising is estimated at $171 billion across all ty pes of media this year in

the United States.

Here are surprising facts about trust in social media

“The networked markets are growing faster thancompanies and governments can feasibly imagine..”

Source: 2013 Edelman Trust Barometer

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About half of Americans visit social networks whilewatching TV, and one in six Americans postscomments about shows during their broadcasts,according to a coming report by remarketer

Combining Traditional Outreach with New MethodsThe New Reality

Ov er 10.3 Million Viewers

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Completed Apps 2012-2013

Parsons BrinckerhoffMobile Apps

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Point device atphysical modeland seeannotation,renderedmodel,undergroundelements

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New ToolsAugmented Reality Apps

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Combining Traditional Outreach with New MethodsWRCOG TUMF Web Map

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Combining Traditional Outreach with New MethodsWRCOG TUMF Web Map

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Mobile AppComing Soon• Find TUMF projects• Check project status• View pictures• Share details

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Combining Traditional Outreach with New MethodsWRCOG TUMF Mobile App

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Launch Filter ProjectDetails

Share SocialMedia

Roadway Comment

Combining Traditional Outreach with New MethodsWRCOG TUMF Mobile App

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Thank you• Darren Henderson, Parsons Brinckerhoff

hendersond@pbworld.com• Ruthanne Taylor Berger, WRCOG

berger@wrcog.cog.ca.us• Thomas Coleman, Parsons Brinckerhoff

colemant@pbworld.com• Ryan Cook, Parsons Brinckerhoff

cookry@pbworld.com