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Lihle DlaminiManager: PR and Communications

20 August 2010

Tourism Month Launch

•Established in September 1979 in Spain by the United Nations World Tourism Organisation (UNWTO)

•The objective was to encourage people to travel within their destinations, to raise tourism awareness and to grow domestic travel.

•At a national level, cabinet took a decision to declare September a tourism month.

Tourism Month Launch•Each year National Department of Tourism chooses a province where the national celebration will take place. This amongst the 6 least visited provinces i.e. excluding Gauteng, KwaZulu-Natal and Western Cape.

•World Tourism Day is commemorated on 27 September each year through appropriate events on themes selected by the General Assembly, on the recommendation of WTO's Executive Council. •Other than the launch there are many other related activities taking place in the province during the tourism month.

TKZN Objectives•To enhance our relationship with the media in order to obtain positive profiling of our destinations and further endorse the Zulu Kingdom brand

•To promote the diverse tourism experiences the Zulu Kingdom has to offer, thus encouraging travelling, increased length of stay and increase in spending

TKZN Objectives

•To highlight the importance of Biodiversity and its link to tourism

•To profile the eight sub destinations within KwaZulu Natal

•To raise awareness and profile tourism events and attractions during tourism month

Theme, Date and Venue

‘Tourism and Biodiversity’

National: 2 September 2010Province: Limpopo

KwaZulu-Natal: 3th September 2010Underberg Show Grounds

September Events Calendar• Tourism Month Launch: Sisonke• Reed Dance: Zululand• Sunday Tribune Garden and Leisure show: PMB• Service Excellence Awards: ICC• Celebrate Durban: Durban• King Shaka Day Celebration: KwaDukuza• Drakensberg Boys Choir: Drakensberg• Mpati Mountain Race: Dundee

Service Excellence

Encourage and reward service excellence which improves products, and in turn tourists’ experience thereby;

• Increasing tourism arrivals and repeat visits

• Promoting sustainable tourism development

• Promoting job creation

Service Excellence

• Launch date: 4 June 2010• Closing date for entries: July 31, 2010.• Service Excellence awards ceremony:

September 17, 2010 at ICC• Increase in number of entrants compared

to last year, 2009, 48 - 2010, 65

• More applicants went online

• New entrants

Siyabonga!