Verizon Small Business: Chris Dessi presenting social media for small business

FUN !

1. EVERYTHING HAS CHANGED

2. EVOLVE OR DIE3. STOP PUSHING,

START LISTENING

EVERYTHING HAS

CHANGED

5

6

7

Less than 20% of small & medium-

sized business websites have a

link to a Facebook page & fewer have links to Twitter and LinkedIn

– BIAL/KELSEY

Evolve or Die

57% want to receive a discount or promotion – Mashable

Globally, 46% of

those with online

access use social

media to help make

purchase decisions -

Nielson

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STOP PUSHING START

LISTENING

1. EVERYTHING HAS CHANGED

2. EVOLVE OR DIE3. STOP PUSHING,

START LISTENING

87% of Facebook users like a brand

on Facebook – LAB42

53% of social media marketers don’t measure their success – Awareness Networks

The Average age of Facebook users is 40.5 years of age - PINGDOM

Facebook now has 1 billion

users who are “actively”

spending time with the site –

Mark Zuckerberg

Holy cow

1. COVER IMAGE2. TIMELINE 3. TACTICS

COVER IMAGE

TIMELINE

TACTICS

Outside Business Hours

Don’t overlook the weekend

Posts that end in a question

have 15% higher

engagement – Buddy Media

WhereWhen

WouldShould

How Who

What

Like Take

Submit

Post Comment

Tell Us

EventWinner

Offer

Twitter generates 200

Million tweets & 1.6 Billion

search queries per day

-YESMAIL

The average age of Twitter User is 37.3 years of age –

PINGDOM

Holy cow again.

Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets 

(Source: Buddy Media)

Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags

1. WHY SHOULD YOU TWEET?

2. WHAT SHOULD YOU TWEET?

3. WHEN SHOULD YOU TWEET ?

WHY?

Twitter now has more than 500M accounts, with 141.8M in the US - SEMIOCAST

What?

S-p-e-l-l it out Add images

Add Links<100 characters

When ?

Short Should I Use?

8am- 7pm

1-5 Tweets per Day

IDEAS CONCEPTS

EMOTION

“You can’t stop the waves, but you can learn to surf.” Jon Kabat-Zinn

Accomplish the great taskby a series of small acts. - Tao De Ching

AMBIENT AWARENESS

AMBIENT AWARENESS

Thank You!

Chris DessiCEO

chrisdessi@silverbacksocial.com

@cdessi