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USING FACEBOOK
FOR ROTARY
A.K.A.HOW TO USE FACEBOOK TO GROW YOUR
CLUB!
BEFORE WE BEGIN…• Hashtag for today is
#FallSeminar• LIKE Rotary
International’s Page• LIKE the District Facebook
page• LIKE your own club’s page• Let’s take a selfie!
BEFORE WE BEGIN…Share the selfie from the district facebook page to:
1.Your club’s page2.Your individual profile
USING FACEBOOK FOR YOUR ROTARY CLUB1.The Possibilities of
Facebook2.Get Set up for Success3.What To Share/Post4.Get Club Buy-in
FACEBOOK &
ROTARY
Facebook is the #1 Most Used Social Media Platform
Why
Face
book?
WHY FACEBOOK?• Puts a “face” on Rotary• Strengthens club ties• Creates awareness of
Rotary’s impact in your community
• Builds support• Supports recruiting
WHY FACEBOOK?• Keep club members involved
– GET OUTSIDE OF THE “INBOX”
• Reach an external audience who cares about charities & causes and might want to join or donate to your club
HOW WE USE FACEBOOK
SET UP
FOR
SUCCESS
Key Things To Remember when
setting up a Club page
Settin
g Up Y
our C
lub’s
Face
book
Page
SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE
Set up your club’s Facebook presence as a
PAGE
Facebook.com/Pages
SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE
Choose Name of your page that includes your
Club Name
SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE
Create a Custom URL (Link) for your page at
Facebook.com/UserName
SETTING UP YOUR FACEBOOK PAGE: FACEBOOK GROUP VS PAGE
SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO
• Profile picture needs to look good as a small square•Easily identifiable, e.g. Rotary emblem•Not likely to change regularly
• Cover photos can showcase your club Members and activies
SETTING UP YOUR FACEBOOK PAGE: PROFILE PICTURE & COVER PHOTO
• Set the scene succinctly in the “About” overview, just under your profile pic – don't overrun the space provided!
• Include Name of club, location and meeting times
• Include your web address on the first line
SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION
•Fields provided depend on page category chosen.
•Fill in as much detail as possible – especially your contact details!
•Fill in the Address Section to add a map
SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION
•Use Life Events/Milestones to record key occasions:
When Club was founded
Club president terms New Interact or
Rotaract clubs formation dates
Awards and etc…
SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION
SETTING UP YOUR FACEBOOK PAGE: ABOUT SECTION DETAILS
ROTARY INTERNATIONAL’S FACEBOOK PAGE
SETTING UP YOUR FACEBOOK PAGE: LIKE OTHER PAGES TO CONNECT WITH DISTRICT, RI & OTHER ORGANIZATIONS
SETTING UP YOUR FACEBOOK PAGE: ADD ADMINISTRATORS TO HELP MANAGE PAGE
WHAT
TO P
OST
ON FACEBOOK
Show people how much fun &
impact Rotary has in your community
Sharin
g Info
Abou
t
Your C
lub
•Post about your individual members•Post about your club meetings, events•Post about Rotary International initiaves
POSTING ON FACEBOOK: PHOTOS
• Share candid, action photos• Happy people…and lots of them!• Tell a story• Showcase your members & achievements• Bragging is a socially acceptable behavior on Facebook!
POSTING ON FACEBOOK: PHOTOS
POSTING ON FACEBOOK: PHOTOS
POSTING ON FACEBOOK: PHOTOS
POSTING ON FACEBOOK: PHOTOS
Use HOOTSUITE to manage Club Social Media
PropertiesHootsuite.com
CLUB B
UY-IN &
PART
ICIPA
TION
Encourage your club members to keep your page
active
Socia
l Med
ia is
a
Team
Effor
t
•Encourage members to LIKE your club page•Be clear about objectives: awareness & marketing•Feature members on your page•Encourage members to post about Rotary on their own profiles•Encourage members to post on your club page•Show members how to TAG your club page •Post at least 3 times per week to keep page active
ENCOURAGING CLUB BUY-IN & PARTICIPATION
WHEN IN DOUBT…
1. FOLLOW RI’S EXAMPLEFacebook.com/Rotary
2. REFER TO FACEBOOK HELP Facebook.com/Help
QUESTIONS
?
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