Rich LalleyRotary Club of Winnetka-NorthfieldDistrict 6440 Club Service Advisor

& Webmaster

Facebook & Rotary

Originally Presented by Simone Carot Collins,Founder of ROSNF, and adapted for US market by Greg Garofolo of the New England E-Club.

Updated for District 6440 with permission.

What is social networking?

The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.

Another avenue for building relationships

Social media is not a “fad”

Social networking sites have been around for 15+ years1995 2003 May 2003

Feb 2004 Feb 2005 July 2006

Who uses social media?

More than 800 million users (@ 1 Feb 2012) Over 155 million Americans (50.14% of population –

over 33 million new users in last 6 months) More than 50% of active users log in each day

The average user: Is connected to 80 pages, groups & events Has 130 friend connections

50% of 18-34 year olds check Facebook when they wake up

/

Who uses social media?

In America:

13-17: 8%18-24: 24%25-44: 50%45+: 28%

Over 55s isfastest growingdemographic on Facebook

Why use it for Rotary? Free, easy PR!

Big source of potential members to share your news with in a non invasive manner

Higher attendance at events Showcases the human element of Rotary

Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni

What about privacy?

If you are concerned about certain data becoming public, don't enter it! (Email too!)

Facebook terms of service: “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php

What you see on Facebook is not necessarily what other people see

Make use of “friend lists” to control who can see what

What about privacy?

Review your privacy settings regularly. If using an app, see what data it wants to gain

access to. If you don't want to release that data, don't proceed with adding that app.

Like facebook.com/rosnf to be kept up to date about changes on Facebook. ROSNF = Rotarians on Social Networking

Fellowship

How to use it for Rotary?

Personal profiles: share information about Rotary in day-to-day updates.

Create a “page” on Facebook for your club Share weekly speakers, photos & videos to

personalize it Create Events for your club's activities Other exciting news – great speakers, projects

Use “groups” to keep in touch with specific audiences, e.g. alumni, committees

Upload your bulletin and/or speaker programs to SlideShare. Embed programs into website.

Social media – Personal level

Share Rotary through your own networks Post / Share Rotary news, links, photos and

videos and life events in your own status Invite your contacts to Events

Build relationships with & gain new ideas from other Rotarians

Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and

family of Rotary

Friending or Subscribing?

I don't want friend requests from strangers! Most are likely to be other Rotarians. You can always change your mind and

“unfriend” someone You can also change your privacy settings to

make it harder for people to find you or send friend requests

You can now allow people to “subscribe” without friending them

They will only see posts that you make public

Personal Profiles: News What news to

share? Use your “status” Tag people and

pages in your news (Re-)share news

other people or pages have posted

Use friend lists to manage who can see your posts

Personal Profiles: Links & Videos You can paste

links from Rotary websites into your status along with a comment

Pasting a link to a video will embed it so that it can be played within Facebook

Use “Add This” in your browser to make it easy

Personal Profiles: Photos Profile photos Cover photos Photo albums Life events Tagging photos

Facebook at the Club level

Use Facebook Pages to connect with public Use closed or secret Groups for specific

audiences Share news, videos and photos about your

projects, events and members, including interesting meeting programs and applications that are open

Also share general news about other Rotary successes

Pages: Images Profile image: is it

obviously a Rotary page?

Include the Rotary emblem

Your club banner / bannerette design may be a good choice

How does the image look as a thumbnail?

Pages: Name choice Page name: it can't

be changed once you have 100 or more “Likers”!

There may be several Rotary clubs with the same name. Does your club page showcase your location?

Set a “username”

Pages: Admins

Admins: Have at least two admins

Make sure admins are clear about what to post “officially”

You can switch between posting as the page and posting as you personally

Pages: Some tips

“Like” other Rotary-related pages.

Use Facebook as your page to interact with other Rotarians and Rotary pages

Be engaging: post interesting items and respond to comments

Don't spam

Pages: Some tips

If you upload your bulletin to SlideShare, you can easily embed your entire bulletin in your Facebook page

You can also use SlideShare for presentations on PowerPoint etc

Pages: Events

How to Create a Page

Click the “Create a Page” button on any other Page.

Choose either “Company, Organization or Institution” or “Cause or Community”

DON'T choose “Local Business or Place”

Using Groups: Committee Work Pages are public,

whereas groups can be private

Groups can be open, closed or secret

Can receive notifications of updates

Has collaborative documents

Social media – District level

Use Facebook Pages Main audience: Rotarians Can also use pages for ongoing projects or

district-wide programs aimed at new generations

Share district-wide events, reminders about deadlines, news about what is happening across the district...

“Like” Rotary-related pages to tag them and post on their walls

Developing your strategy

What outcomes do you want to achieve from your online presences?

Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are

your admins? How will you handle negative press?

District Facebook Ad Campaign

Objectives

• Increase awareness of Rotary, appreciation of our clubs and interest in learning more about Rotary among service minded adults living in District 6440.

• Increase interest in membership in District 6440 clubs.

District Facebook Ad Campaign

January – May 2012

Targeted 220,000 “Service-Minded” adults living in NE IL (ex. Chicago) on Facebook

District Facebook Ad Campaign

Over 100 different ads ran like these…

District Facebook Ad Campaign

And these…

District Facebook Ad Campaign

Ads links to Special Facebook Pages

What is Rotary?

20 Reasons to Join Rotary

District Facebook Ad Campaign

• Fans up from 164 to 510, most received message from Membership Committee

• Over 34 million impressions

• Landing pages visited 9,682 times

• 109 people submitted inquiries for more information about Rotary and our clubs, all of which were responded to by our Membership Committee.

Any questions?

Please feel free to contact me or Luanne Newman with further questions

Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net and www.facebook.com/groups/rosnf/

“Snetiquette” Guidelines Thank you for having me. Thank you for supporting Operation Warm.