TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy

TYPES OF PERSUASIVE SEPAKING

Proposition of fact Proposition of

value Proposition of

policy

CREATING A PERSUASIVE MESSAGE

Beliefs conviction or

confidence in the truth of something that is not based on absolute proof

Attitudes evaluative

dispositions,feelings,or positions about oneself,others,events,ideas,or objectives.

Values Long lasting

ideals that guides our behaviors

ORGANIZING A PERSUASIVE MESSAGE [Monroe]

Attention step [introduction] “why should you

care” Need step

[body#1] “consequences”

Satisfaction step [body #2] “how my solution

could work

ORGANIZING A PERSUASIVE MESSAGE [Monroe-cont.]

Visualization step [body #3] “Show us how it could

work” Action step [body#4]

“how can we get the product

PERSUASIVE STRATEGIES[enhance the speaker]

Establish common ground with the audience

Build credibility competence trustworthiness enthusiasm

PERSUASIVE STRATEGIES[Cognitive dissonance]

Holding two seemingly inconsistent views

Support a “double standard”

PERSUASIVE STRATEGIES[Contrast effect]

Comparing different facts to support your point results of your

actions

PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]

Set a clear purpose [specific purpose] [preview of main points]

Structure message Describe problem Describe solution Audience response

Adapt to the audience Establish

common ground Mold speech to fit

positive audience response

Be prepared to deal with hostile audience

Establish speaker credibility Competence Character Charisma

TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy

Documents

1 Grade 3 Writing Assessment Persuasive Writing. Grade 3 Persuasive Writing2 Table of Contents Definition of Persuasive Writing Scoring Rubrics Model

Persuasive Strategies Chapter 22. Identify whether you need a proposition of fact, value, or of policy (more shortly) Use stock issues to help you analyze

Chapter 16 Persuasive Speaking. The nature of persuasive speeches Persuasive Speeches attempt to influence audience members

6 secrets of persuasive writing

Persuasive Techniques We will define and create examples of persuasive techniques

PERSUASIVE LANGUAGE...PERSUASIVE LANGUAGE 10 IDENTIFYING PERSUASIVE TECHNIQUES • According to a recent survey, 67% of Australians agree. • Professor Andrew Horner once described

Psycology of Persuasive Marketing Videos

The Art Of Persuasive Writing

Principles of Persuasive Web Design

The Art of Persuasive Writing · 2016. 11. 1. · Forms of Persuasive Writing ... •Speeches •Propaganda •Reviews •Blogs •Persuasive Essays. Forms of Persuasive Writing Advertisements

Persuasive Paths of Meaning

The Art of Persuasive Writing. Forms of Persuasive Writing Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays

DÆ - Persuasive Games · PDF filePERSUASIVENESS B. J. Fogg - Captology The study of computers as persuasive 7 types of persuasive technology tools Reduction Tunneling Tailoring Suggestion

Persuasive Essay Objective: We will define components of and write a cohesive persuasive essay

The Persuasive Power of Story

Chapter Twenty-Four The Persuasive Speech. Chapter Twenty-Four Table of Contents zWhat Is a Persuasive Speech? zThe Process of Persuasion zClassical Persuasive

Persuasive Writing Intro Part I. What is Persuasive Writing Persuasive writing is a style of writing. The purpose of a persuasive paper is to gain

Persuasive Methods of Appeal

3 Types of Persuasive Appeals

Elements of a Persuasive Essay