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3 Types of Persuasive Appeals * Ethos - Ethical appeal (authority on the subject convinces you) … Credibility of speaker * Pathos - Emotional appeal (convinces you based on emotion) … emotional connection to audience - PowerPoint PPT Presentation
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Three Types of Persuasive Appeals
logos
pathosethos
3 Types of Persuasive Appeals
* Ethos - Ethical appeal (authority on the subject convinces you) … Credibility of speaker
*Pathos - Emotional appeal (convinces you based on emotion) … emotional connection to audience
* Logos - Logical appeal (gives facts to support the claim) … logical argument
Need to use all three types of appeal for the audience to accept your message
Do you agree?•People buy on emotion (pathos)
•People justify with fact (logos)
•People want to know it’s right (ethos)
How to develop ethos
• Be a good person• Develop expertise in subject/topic• Market yourself• Analyze your audience and identify common traits,
mannerisms, and dress• Show up early• Reference people in audience• Tell personal stories• Use appropriate language, visuals, quotes, statistics
How to develop pathos
• Tell stories• Choose emotional words• Use analogies, metaphors, and similes• Use humor• Vocal clues• Use vivid, sensory words• Use visuals• Eye contact
How to develop logos
•Use supporting facts•Use data•Provide evidence•Quote professionals on
subject/topic•Provide a logical order•Order must make sense
Ethos
•Does the audience believe you?•Does the audience view you as an authority on the subject/topic•Does the audience trust you?
Pathos
• Stories, analogies, similes, and metaphors are effective•Do words suggest love? Sympathy? Fear?•Does the visual promote compassion?
Envy?•Does the characterization of the
competing emotion evoke a feeling of hate?
Logos
•Does the argument follow an understandable order?•Does the argument make sense?•Is the argument factual?
Class/Homework Assignment
• Write a three Paragraph paper persuading your teacher why you should not have homework.
• Your argument should include all three appeals: ethical, logical, and emotional. Please state your case with support and examples.
• Be original with ideas and presentation. • At the end, label/identify your appeals.