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Triangle Usability Professionals Associa4on
Keynote Speaker for World Usability Day
Innova&on for Social Change: Ryan Allis • Ryan Allis is the co-‐founder and CEO of iContact, a socially
responsible purpose-‐driven company that provides email and social media tools to SMBs and non-‐profits. iContact has more than 70,000 customers, 270 employees, and $48M in annual sales.
• Ryan is the author of the book Zero to One Million from McGraw-‐Hill
• The founder of the Humanity Fund which invests in high-‐growth socially responsible companies in the USA and Africa.
• The Board Chairman of the non-‐profit Nourish.org. • Ryan is passionate about improving the lives of people who are at
the boVom of the pyramid (poorest socio-‐economic group of people living in the developing world on less than $2 per day), Ryan will talk about historical and current examples of innova4ons that have had an impact on humanity.
Designing for Social Change By Ryan Allis
What is Extreme Poverty?
How Much Do You Earn?
• 13.6% of humanity lives on less than $1 per day. (900 million people)
• 21.7% of humanity lives on less than $1.25 per day (1.4 billion people)
• 39.2% of humanity lives on less than $2 per day. (2.6 billion people)
• 48.6% of humanity lives on less than $2.50 per day. (3.1 billion people)
• 58.1% of humanity lives on less than $4 per day (4.0 billion people)
• 79.8% of humanity lives on less than $10 per day. (5.1 billon people)
There are now 7 Billion Humans Worldwide...
What is Extreme Poverty
• Extreme poverty is defined as individuals living on under $2 per day
• There are currently 2.5 billion people living on under $2 per day
• This is 39% of the world popula4on.
Basic Human Needs
These 2.5 billion human beings oben don’t have access to the Basic Human Needs of: • Food • Water • Shelter • Basic Educa4on • Basic Medicine
What Is The BoVom of the Pyramid?
The BoVom of the Pyramid (BoP)
4 billion people live on under $4 per day (58%)
The bo'om of the pyramid refers to the poorest socio-‐economic group of people living in the developing world on less than $4 per day
Design for the BoP
The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolu4on in design is needed to reach the other 90%.”
—Dr. Paul Polak, InternaConal Development Enterprises Author of Out of Poverty
Influen4al Books
Designing Products For the BoVom of the Pyramid
What is the cost of a landmine?
What does it cost to remove a landmine?
Products Designed for Social Good
Cost?
A Whole Different Form of Human Factors Design…
Water Irriga4on
Water Purifiers
D.Light Solar Lamps
Embrace Infant Warmer
Embrace
The $35 Tablet
Example Products TerraCycle
Influen4al Organiza4ons IDEO
D-‐Rev
IDE – Interna4onal Development Enterprises
MIT D Lab
Stanford Design for Extreme Affordability
Design for the Other 90%
Architecture for Humanity
Web Planorms for Good
Mobile Apps for Social Good
The Social Good Conferences
The Social Good Media Outlets
B Corps
What I’m Involved With
What does TBL Mean?
A triple boVom line company is a company that measures and reports on its financial results, social results, and
environmental results.
1. Financial BoVom Line (Profits)
2. Social BoVom Line (People)
3. Environmental BoVom Line (Planet)
Every year we publish a Corporate Responsibility Report that reports on all three of these boVom lines.
50
Can We Create a World Without Poverty in Our Life4me?
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