View
219
Download
0
Category
Tags:
Preview:
Citation preview
Tim Burrows, Sgt. Toronto Police ServiceThe SMILE Conference, 04/08/10
Money Time Equipment
Personnel
Knowledge
Nothing
to
Thousands
(Don’t dismiss it because it’s free)
Money
24 hours
7 days
52 weeks
Leverage
How big of a voice do you want?
Time
Computers (Must Have)
Smart Phones (Nice to have)
Cameras (Great to have)
Equipment
Training for the “doers”Training for the “watchers”Policies that help, not hinderListeningCommunicatingNetworking
Knowledge
MotivatedCaringCourageousEngaged
ProfessionalSensitive
FlexibleServants
Personnel
UNDERSTAND RISK MANAGEMENT
Money Time Equipment
Personnel
Knowledge
“Internet and mobile tools for sharing and discussing information.”
…wikipedia
Social Media is really…Social Media is really…
CONVERSATIONSCONVERSATIONSmade richer & more convenientmade richer & more convenient
Where do you begin?
Where you are comfortable
What’s right?
What works best for you.
What’s effective?
Being heard.
Social Media in Law Enforcement
isCommunity Based Policing
on the Web
Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are
the police; the police being only members of the public who are paid to give full-time attention to duties which are incumbent on every citizen in the interests of
community welfare and existence
Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are
the police;
Determine where you want to engage
Create your ‘HUB’
Link to other SM platforms
Populate
Share
Communicate
www.thesmileconference.com
Establish SM for your organization Your content plan
Listen / Learn Join / follow like minded groups /
people C.C.E.E. Comment / Contribute Engage / Educate
“To Serve and Protect, Using Social Media to Connect”
Talk to the citizens, where they are Engage the public, where they are Two way communication in their medium Pioneering for Canadian Law Enforcement New way of doing business for Toronto
Police
Question posed on Twitter asking Toronto Drivers…
“What’s your biggest pet peeve about other road users?”
Original ‘Call to Action’ via Twitter on November 12, 2009 at 12:45 PM
Results announced via Twitter on November 21st, 2009 at 11:26 PM
Call to Action – November 12, 2009, via Twitter with auto-feed to Facebook
Responses via Twitter & FacebookList populated on Traffic Services BlogList announced via Twitter, November 21st,
2009Telephone interview by Toronto Sun,
November 23rd
Story and List Appeared On Line edition of Toronto Sun, November 23rd
In Print edition of Toronto Sun, November 24th
Morning talk and news radio start talking about list
Toronto Press Release November 24, 11:15 am9 Interviews conducted prior to press releaseEnd of day, November 24th,
Television Interviews: CityTV, CTV, Omni, GlobalRadio Interviews (AM): 680, 640, 1010, 570Radio Interviews (FM): Q107, Z103.5, CBC 99.1Print: Toronto Sun, Toronto Star, National Post, Globe &
MailMultiple reprints, blogs and tweets via Internet
Twitter: @trafficservices @104kdriveFacebook: Traffic Services; Traffic Services / Highway Patrol; Tim.BurrowsBlogger: trafficservicestps.blogspot.comYouTube: TPSTSVSafetySkypeLinkedINDailySpliceNing “Best SM Practices for SM”
Recommended