Tim Burrows, Sgt. Toronto Police ServiceThe SMILE Conference, 04/08/10

Money Time Equipment

Personnel

Knowledge

Nothing

to

Thousands

(Don’t dismiss it because it’s free)

Money

24 hours

7 days

52 weeks

Leverage

How big of a voice do you want?

Time

Computers (Must Have)

Smart Phones (Nice to have)

Cameras (Great to have)

Equipment

Training for the “doers”Training for the “watchers”Policies that help, not hinderListeningCommunicatingNetworking

Knowledge

MotivatedCaringCourageousEngaged

ProfessionalSensitive

FlexibleServants

Personnel

UNDERSTAND RISK MANAGEMENT

Money Time Equipment

Personnel

Knowledge

“Internet and mobile tools for sharing and discussing information.”

…wikipedia

Social Media is really…Social Media is really…

CONVERSATIONSCONVERSATIONSmade richer & more convenientmade richer & more convenient

Where do you begin?

Where you are comfortable

What’s right?

What works best for you.

What’s effective?

Being heard.

Social Media in Law Enforcement

isCommunity Based Policing

on the Web

Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are

the police; the police being only members of the public who are paid to give full-time attention to duties which are incumbent on every citizen in the interests of

community welfare and existence

Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are

the police;

Determine where you want to engage

Create your ‘HUB’

Link to other SM platforms

Populate

Share

Communicate

www.thesmileconference.com

Establish SM for your organization Your content plan

Listen / Learn Join / follow like minded groups /

people C.C.E.E. Comment / Contribute Engage / Educate

“To Serve and Protect, Using Social Media to Connect”

Talk to the citizens, where they are Engage the public, where they are Two way communication in their medium Pioneering for Canadian Law Enforcement New way of doing business for Toronto

Police

Question posed on Twitter asking Toronto Drivers…

“What’s your biggest pet peeve about other road users?”

Original ‘Call to Action’ via Twitter on November 12, 2009 at 12:45 PM

Results announced via Twitter on November 21st, 2009 at 11:26 PM

Call to Action – November 12, 2009, via Twitter with auto-feed to Facebook

Responses via Twitter & FacebookList populated on Traffic Services BlogList announced via Twitter, November 21st,

2009Telephone interview by Toronto Sun,

November 23rd

Story and List Appeared On Line edition of Toronto Sun, November 23rd

In Print edition of Toronto Sun, November 24th

Morning talk and news radio start talking about list

Toronto Press Release November 24, 11:15 am9 Interviews conducted prior to press releaseEnd of day, November 24th,

Television Interviews: CityTV, CTV, Omni, GlobalRadio Interviews (AM): 680, 640, 1010, 570Radio Interviews (FM): Q107, Z103.5, CBC 99.1Print: Toronto Sun, Toronto Star, National Post, Globe &

MailMultiple reprints, blogs and tweets via Internet

Twitter: @trafficservices @104kdriveFacebook: Traffic Services; Traffic Services / Highway Patrol; Tim.BurrowsBlogger: trafficservicestps.blogspot.comYouTube: TPSTSVSafetySkypeLinkedINDailySpliceNing “Best SM Practices for SM”