Think Like a Savvy Social Media Marketer

YourDigitalDiva.com @alizasherman YourDigitalDiva.com @alizasherman

How to think like a savvy

Social Media Marketer

YourDigitalDiva.com @alizasherman

This is social media

This is your brain on social media

•  5 best practices for integrating social media

•  5 ways to avoid a potential social media crisis

5 best practices for integrating social media

What are your goals?

1. Start with your goals

² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition

Who are you trying to reach and what are you trying to get them to do?

Social media isn’t about technology. It’s about people. #socialPR

Tweetable Takeaway

2. Find your tribe

3. Map out your process

What social media tools are you using and how are you using them?

Tools Foursquare"

Instagram"

Foodspotting"

Pinterest"

Flickr"

Twitter"

Facebook"

YouTube"

Tumblr"Website

Google+

Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)

3. Map out your process

² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?

How do you measure success?

“I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPR

Tweetable Takeaway

4. Plan your messaging

² Messaging Map (position) ² Social Media Calendar (plan)

Events Promotions Seasonal Topical Actions

4. Integrate your tools

² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)

Monitoring tools

Management tools

Amplification tools

Social Ads, Promoted Posts, Sponsored Stories

Promoted Accounts, Promoted Tweets

Targeted Self-Service Ads

Inline Ads, Promoted Videos

Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPR

Tweetable Takeaway

Visual networks: Pinterest

4. Visual networks: Instagram

Mobile social networking will (finally) hit its stride in 2013. Are you mobile-ready? #socialPR

Tweetable Takeaway

Mobile networks

Foursquare"

Instagram"

Foodspotting"

Pinterest"

Flickr"

Twitter"

Facebook"

YouTube"

Tumblr"Website

Google+

Location-based networks: Foursquare

Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPR

Tweetable Takeaway

Think like a savvy

Social Media Marketer

•  aliza@mediaegg.com •  @alizasherman

Aliza Sherman

Think Like a Savvy Social Media Marketer

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