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YourDigitalDiva.com @alizasherman YourDigitalDiva.com @alizasherman How to think like a savvy Social Media Marketer

Think Like a Savvy Social Media Marketer

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A presentation to PRSA Fairbanks about social media marketing and social media engagement for savvier online communications.

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Page 1: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    YourDigitalDiva.com  @alizasherman    

How to think like a savvy

Social Media Marketer

Page 2: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

This is social media

Page 3: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

This is your brain on social media

Page 4: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

•  5 best practices for integrating social media

•  5 ways to avoid a potential social media crisis

Page 5: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

5 best practices for integrating social media

Page 6: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

What are your goals?

Page 7: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

1. Start with your goals

² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition

Page 8: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Who are you trying to reach and what are you trying to get them to do?

Page 9: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Social media isn’t about technology. It’s about people. #socialPR

Tweetable Takeaway

Page 10: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

2. Find your tribe

Page 11: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

3. Map out your process

Page 12: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

What social media tools are you using and how are you using them?

Page 13: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Tools Foursquare"

Instagram"

Foodspotting"

Pinterest"

Flickr"

Blog"

Twitter"

Facebook"

YouTube"

Tumblr"Website  

Google+  

Page 14: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)

Page 15: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

3. Map out your process

² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?

Page 16: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

How do you measure success?

Page 17: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

“I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPR

Tweetable Takeaway

Page 18: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

4. Plan your messaging

² Messaging Map (position) ² Social Media Calendar (plan)

Events Promotions Seasonal Topical Actions

Page 19: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Page 20: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

4. Integrate your tools

² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)

Page 21: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Monitoring tools

Page 22: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Management tools

Page 23: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Amplification tools

Social Ads, Promoted Posts, Sponsored Stories

Promoted Accounts, Promoted Tweets

Targeted Self-Service Ads

Inline Ads, Promoted Videos

Page 24: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPR

Tweetable Takeaway

Page 25: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Visual networks: Pinterest

Page 26: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

4. Visual networks: Instagram

Page 27: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Mobile social networking will (finally) hit its stride in 2013. Are you mobile-ready? #socialPR

Tweetable Takeaway

Page 28: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Mobile networks

Foursquare"

Instagram"

Foodspotting"

Pinterest"

Flickr"

Blog"

Twitter"

Facebook"

YouTube"

Tumblr"Website  

Google+  

Page 29: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Location-based networks: Foursquare

Page 30: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPR

Tweetable Takeaway

Page 31: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

Think like a savvy

Social Media Marketer

Page 32: Think Like a Savvy Social Media Marketer

 YourDigitalDiva.com    @alizasherman    

•  [email protected]  •  @alizasherman  

Aliza Sherman