The Next Generation of Advertising

The Next Generation of Advertising

YOU SEE IT EVERYWHERE, BUT PROBABLY DIDN’T KNOW IT HAD A NAME. NOT ONLY IS IT ENTERTAINING, USUALLY HUMOROUS, WITTY AND OFTEN TIMES INNOVATIVE, IT IS A GREAT RESOURCE TO MAXIMIZE ATTENTION TO A PARTICULAR PRODUCT, SERVICE OR ORGANIZATION BY OFFERING SHOCK VALUE AND EDGE.

In fact, it can be one of the most effective marketing methods

available. What is it? Guerrilla Marketing

http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples/

Assignment: The producer of pineapples is looking for a new way to advertise their product. They told you they wanted a way to get their message about how nutritious and flavorful pineapples are, but not in the usual media channels, you know, like TV, radio, billboard etc.) You were recommended because of your knowledge of new advertising ideas (guerilla marketing). Come up with a sketch to show them your ideas.