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The Future of ITA Hoteliers View
June 18th, 2017
Matthew BaioVice President IT, AmericasMarriott International
AgendaTrends
Where are we HeadedNetwork Basics
Practical AnalogyInfrastructure Investments
Trends
Internet User Growth
Trends
Mobile Growth
Trends
Advertising Growth is Driven by Mobile
Trends
Advertising Spend
Trends
When will internet related ad spend eclipse TV ad spend?
Advertising Spend
Trends
Internet Search and Mobile
Trends
TrendsInternet Search in Mobile
Mobile Data
Trends
Mobile Data
Trends
Cellular Networks
Where do Mobile Products get their data from?
WiFi Networks
TrendsInternet users are growing
Mobile device users are growing
Advertising spend and innovation is targeted toward mobile users
Mobile device data consumption is growing
Why does any of this matter?
Mobile Facts
WiFi
Trends
Mobile devices rely on WiFinetworks in buildings
Network Basics
WiFi Networks
WiFi Basics General Principles
• WiFi networks are powered by wired networks• WiFi Technologies evolve faster than wired technologies• Wiring infrastructure decisions affect the performance of WiFi
networks• Newer WiFi technologies can operate faster than the wired
networks the are connected to.• Signal strength is not the answer to WiFi network performance
• WiFi clients talk one at a time (half-duplex)• Available airtime is affected by a variety of factors
• Number of WiFi clients• Floor Noise• Interference
WiFi Basics
In General, Higher Frequencies:
Translate to faster potential speeds
Reach less distance
Penetrate less through objectsFrequencies
WiFi Standard Frequency Speed Distance
802.11b 2.4 GHz 0-11mbps Far
802.11g 2.4GHZ 0-30mbps Far
802.11n 2.4 and 5GHz 0-300mbps Medium
802.11ac 5GHz 0-1.3gbps Medium
802.11ad 60GHz 0-7gbps Short
Network BasicsCabling Types
Cable Type Frequency Speed Distance
CAT3 16MHz 0-11mbps 328'
CAT5 100MHz 100mpps 328'
CAT6 250MHz 1gbps 328'
CAT6A 500MHz 10gbps 328'
Single Mode Fiber Many pbps Multiple km
Cabling Basics
Wired Networks
Wired Network Basics
Wired Networks
When you buy a network, you buy 2 things:
• Cabling – Wires that can be used to make a network
• Electronics – The gear that uses the wires (Switches, Access Points, Routers, Computers)
Wired Networks
Wired Network Basics
Cabling and Electronics Facts
• Cabling standards and technologies evolve slower than that of electronics
• Cabling investments tend to be used far longer than electronics investments
• Cabling investments tend to be more expensive• Cabling installations are harder to implement in
buildings
Wired Networks
Wired Network Basics
Highway Analogy
• The cabling is like the field or path• Buy the property• Create the pathway• Grade the field• Setup drainage
• The Electronics are like the road• Pavement• Reflectors and paint• Guardrails
Wired Networks
Wired Network Basics
Highway Analogy
• Things affect speed capacity on a highway• Number of lanes• Speed Limit• Quantity of Traffic• Traffic Incidents
• Things affect speed capacity on a network• Technology deployed (Number of lanes and
Speed)• Load (Traffic)• Quality of data transmission (Error Rates)
Wired Networks
Wired Network Basics
Highway Analogy
Theoretical Bandwidth Current Speeds
Cabling Electronics
The Field - Width of the Field The Road – Number of Paved Lanes (today)
CAT3/10BaseT 10 10mbps
CAT5/100BaseT 100 100mbps
CAT5E and CAT6/1000baseT 1000 1000mbps
Single Mode Fiber/GPON 128000000000000000 1000mpbs
Wired Networks
Wired Network Basics
Highway Analogy - Summary
• Copper wiring has bandwidth limits• Single Mode Fiber has nearly limitless bandwidth• Cabling is relatively difficult and costly to install• Buying the right cable is critical to keep up with
future bandwidth needs
You can always buy faster electronics (more lanes of road) later if your cabling can support it (if the field
or path is wide enough)
InfrastructureInvestments
Wired Networks
Infrastructure Investments Technologies that can use
Single Mode Fiber
• Active Ethernet• Software Defined Networks• GPON
GPON
Infrastructure Investments
What is GPON?• Fiber Network
• GPON (Gigabit Passive Optical Networking) is a type of network that uses fiber optic cabling and passive (non-powered) components throughout system to transmit data at very high speeds
• Mature Technology
• Used for many years, primarily in government and defense industry or to deliver residential internet service (FIOS)
• New to Hospitality
• Recently Installing in several New Build and Renovated Hotels
• Orlando World Center Marriott
• Marco Island JW Marriott
• Chicago Marquis Marriott
• Atlanta Marquis Marriot
In-Room Device (ONT)
GPON
Infrastructure Investments
GPON Benefits• Future-proof your building
• GPON Networks use a type of fiber optic cabling that has near limitless bandwidth capacity (over 100 terabytes per second of theoretical capacity)
• Once the cable plant is installed, only the electronic components will need to be upgraded over time
• All services such as TV, Voice, and Data can be run across a single cable
• Dramatic reduction of copper cabling and associated cost• Reduction of project cost for new-builds• Fiber optic cabling is smaller, stronger and lighter than
copper cabling• Reduce Power
• GPON devices much require less power than traditional network equipment
• Reduce Space• Less space is needed for equipment
Fiber vs. Copper bundle
GPON
Infrastructure Investments
GPON Drawbacks• Power
• Devices supplied by fiber for data need an alternative power source.• Distributed DC power plants are expensive and quickly erode savings.
• Vendor Interoperability• Products do not function between vendors.• Think proprietary DSL systems and previous EBay maintenance
strategies.• Vendor Diversity
• There are only three major GPON manufacturers.• It is impossible to predict the “Motorola Effect”
• Configuration Tools• Born from the Telco Industry, tools have not fully matured.
• GPNS Provider Lack of Experience and in some cases Interest• Guest-Tek and Swisscom have shown interest.
• Deployment Methods• Fiber deployment methods may not directly translate to future/multi-
Gig Ethernet Models• Market Adoption in Campus Environments
• It is unclear if this infrastructure will win out vs other fiber based deployments
GPON
Infrastructure Investments
WiFi Access Point
Telephone Thermostat Minibar
Guest Room
IDF Closet
MDF Computer
Room
Optical Network Terminal (ONT)
Fiber Splitter(No Power)
Optical Line Terminal (OLT)
$
$$
$
WiFi Access Point
Telephone Thermostat Minibar
Guest Room
IDF Closet
MDF Computer
RoomCore Network Switch
$
$$$$$
T
Laptop Laptop
T
Network Switch
Traditional Ethernet Network GPON Network
Cable Cost Comparison – GPON vs. Traditional Ethernet
Fiber Cable
Copper Cable (CAT6)
Support SystemsHVACEmergency PowerUPS Battery
$$$$$
GPON
Infrastructure Investments
Copper Fiber
Installation
CPE Electronics
Cross Connects
Cables
Core Electronics
Fiber Savings
Installation 75%
CPE Electronics -130%
Cross Connects 41%
Cables 50%
Core Electronics 39%
Total Savings 39%
Anticipated CAPEX Saving – New Builds
GPON
Infrastructure Investments
Summary• Fiber should be considered when making investments in hotel
networks• Cabling is expensive• Cabling is difficult to install• Single mode fiber offers the most potential for future growth
• GPON is a proven technology that uses single mode fiber• Used to deliver residential service and in the government sector
for well over a decade• GPON is proving a useful networking technique for in-building
applications, like hotels• The Fiber GPON networks use today can be used by tomorrow’s
networks• Future speeds are nearly limitless• The fiber’s capabilities will likely outlast the buildings in which it
is installed• GPON network deployment costs are decreasing
• GPON Networks are typically less costly for new builds• Costs tend to be on par with copper networks for renovations
Questions
Matthew Baio
Vice President, IT AmericasMarriott Internationalmatt.baio@marriott.com
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