Teva Canada Lookbook 2012

2012 /

At Teva, we’re all about helping you Live Better Stories. We all have very different lives; different day jobs, different hobbies, different passions. But if there’s one thing we can all agree on it’s this; we like a good story. You never know when a story will strike, which is why we make shoes that are ready to help you grab it when it’s in front of you. There’s nothing worse than hearing an amazing story and knowing that you could’ve been part of it if you didn’t bail. So here’s a simple solution: next time, don’t bail. Strap on a pair of Tevas and go find your story.

Look around your house, and you’ll probably find a lot of stuff that looks like junk. A ripped shirt, an old business card, a worn out pair of shoes. But ask yourself, if this is junk, why am I still hanging on to it? How does it keep surviving spring cleanings, yard sales, moves and purges? I’ll let you in on a little secret, all that stuff ... it’s not junk.

It’s the three-month trip you took after college. The party you swore you’d never talk about. It’s the day you discovered a new passion. Or the day you went a little too far in pursuit of it. It’s laughs, gasps, and holy shit moments … and it’s all yours.

Others might see junk, but you see your stories, sealed and preserved … evidence that you’ve lived a life worth telling. Junk? Nah. It’s your proof of life.

PROOF OF LIFE

"Nothing is softer or more flexible than water, yet nothing can resist it.” – Lao Tzu

Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Fuse-ion

Opposite page (top to bottom): Fuse-ion M, Bomber Flip, Gnarkosi, Fuse-ion W, Cherry Bomb 2

Shoe Featured: Fuse-ion

Photographer: Jason Lee / Location: Orlando, Florida / Teva Athlete: Matt Hooker

Teva Athletes: Casper Van Kalmouth (Kayak), Matt Hooker (Wake)

Shoe Featured: Fuse-ion

Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Fuse-ion

– John Steinbeck

“A journey is like marriage. The certain way to be wrong is to think you control it.”

Photographer: Chris Burkard

– John Steinbeck

Opposite page (top to bottom): Mush Frio Lace ion-mask™, Churn W, Churn M, Churn Evo

Photographer: Tony Czech / Location: Kauai, Hawaii

Shoes Featured (clockwise from top left): Mush Frio Lace ion-mask™, Ewaso, Churn Evo, illum 2

"Hiking is just walking where it's okay to pee." - Demetri Martin

Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Royal Arch WP

Top to bottom: Reforge eVent®, Riva Leather Mid eVent®, Forge Pro Mid eVent®, Sky Lake

Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Reforge ion-mask™

Shoes featured (clockwise from top left): Raith Storm WP Mid, Tellico WP

The Teva Cleanup ProjectWe were born in ’84 on the Colorado River, so we’ve kinda got a thing for water. We like being around it. We like swimming in it, floating on it and skimming over it. We like seeing it and tasting it. We like it all over us, around us and inside of us (is this getting awkward yet?). So when we see dirty water, we get pretty worked up. So much so, that in 2011 we launched A Pair for a Foot and decided that for every pair of shoes we sell, we’ll help clean up a foot of shoreline somewhere in the world. In 2012 we will clean 4.4 million feet of shoreline — that's longer than the coast of California. Find out more at teva.com/cleanwater.

PAIR FOR A FOOT

Photographer: Tony Czech / Location: Las Vegas, Nevada / Teva Athlete: Jeff Lenosky

society that drives a car to workout in a gym." — Bill Nye the Science Guy

"Bicycling is a big part of the future. It has to be. There's something wrong with a

Opposite page (top to bottom): The Links Mid, Crank, Joyride Mid, Roller, Freewheel

Photographer: Tony Czech / Location: Virgin, Utah / Teva Athlete: Cam McCaul

Teva Athletes: Cam McCall, Kurt Sorge, Sam Pilgrim

Photographer: Tony Czech / Location: Virgin, Utah

Teva Athletes: Jeff Lenosky, Cam McCaul, Kurt Sorge

Shoes Featured (clockwise from top left): The Links, Joyride, The Links Mid

Shoes Featured (clockwise from top left): The Links, Joyride, The Links Mid

“You have freedom when you're easy in your harness.” – Robert Frost

Photographer: Tony Czech / Location: San Francisco, California

Top to bottom: Mush Atoll Ankle Boot, Clifton Creek, Mush Atoll Chukka, Cedar Canyon Suede

Top to bottom: Mush Atoll Ankle Boot, Clifton Creek, Mush Atoll Chukka, Cedar Canyon Suede

Cedar Canyon Suede, Cedar Canyon Leather, Haley Boot

Shoes Featured (clockwise from top left): Mush Atoll Chukka, Mush Atoll Ankle Boot,

Photographer: Tony Czech / Location: San Francisco, California

Shoes Featured (left to right): Mush Atoll Ankle Boot, Mush Atoll Chukka

Photographer: Tony Czech / Location: San Francisco, California

not the wiser investor in his or her youth?” - Unknown

how hollow the promise of a corporate career has become, who can say the ski bum is

“The ski bum trades security for face shots, the future for the moment. Considering

Photographer: Tony Czech / Location: Lake Tahoe, California / Shoe Featured: Chair 5

Opposite page (top to bottom): Chair 5, Bormio, Lenawee WP, Jordanelle

Opposite page (top to bottom): Chair 5, Bormio, Lenawee WP, Jordanelle

Photographer: Tony Czech / Location: Lake Tahoe, California / Shoe Featured: Chair 5

Photographer: Tony Czech / Location: Lake Tahoe, California

Shoes featured (clockwise from top left): Jordanelle, Riva Winter Mid WP, Chair 5

©2012 TevaAll rights reserved. TEVA is a registered trademark of Deckers Outdoor Corporation (NAS-DAQ: DECK). Deckers is a registered trademark of Deckers Outdoor Corporation. Spider Rubber, Terra-Fi, Pretty Rugged and Mush are all registered trademarks of Teva. SpiderXC, Spider365, ShocPad, Drain Frame, SSR, Durabrasion are all trademarks of TEVA. Microban Zinc is a registered trademark of the Microban Products Company. eVent fabrics, 'let the sweat out', and designs are trademarks of the BHA Group, Inc. Vibram is a registered trademark of Vibram Corp. All webbing designs are copyrighted property of TEVA and Deckers Outdoor Corporation.

U.S. patent numbers 4584782, 4793075, 5056241, 6128835, 6061929, D 458-009S

Catalog printed in the U.S.A

www.teva.com