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Television Just Isn’t Television Any More....
TVEverywhere.
What The Heck Am I Doing Here On A Friday Afternoon ?
Ad Agency
PR Agency
DM Agency
Web Agency
SEO/SEM Agency
Video Agency ??
Our Companies
TVEverywhere.TV Everywhere is a company focused on investment in the future of television
We believe that this will increasingly be based on delivery over IP with the development of social television in a very cluttered distribution environment
We establish, invest in and develop companies which will support the next generation of media and television companies
...Where We’ve Come From• Four channels• One screen• Linear programming
Where We’re Going To...• From the living room to every
room• From sociable viewing to
individual viewing to social viewing
• From one screen to two screens
Online TV Just Keeps On Growing
Jan-07 Jan-08 Jan-09 Jan-100
1000000
2000000
3000000
4000000
5000000
6000000
000s Videos Viewed
Source: ComScore
Homes with Internet TV watch it 32% of the time
iPad users spend 3x more time watching video than laptop users
2005 2010 Source:
Broadband TV 190m 440mJuniper
Mobile TV 85m 300mInforma
IPTV 4.3m 36.8m Research & Markets
Changing Carriage• Analogue Broadcast• Digital Broadcast• IP carriage – Unicast, Multicast• White Space Broadcasting
Changing Screens• Larger screens• Mobile Projectors• 3D screens
Changing Audiences• Any time, any place, any device• Two screen consumption• Interactive viewing• Global tribes• An audience of one
Changing Experience• Live• Scheduled• Download• On Demand• Always Available• User Generated• Short Form• Long Form
Changing Production• User generated• Crowdsourced productions• Machinima• Sponsor driven production
Changing Industry Players• The New Broadcasters
– Broadband Providers– Hardware Manufacturers– Sports Federations– Retailers
Content
HardwareNetwork
• Geography
Why YouTube Doesn’t Work
Clicky pointy is great for web, but bad for TV
Global Tribes and why media buying doesn’t
work
Local Delivery, Local Budgets
Becomes Global Delivery, with, er... Local Budgets
Behavioural Targeting Lacks Brand Building Impact
v.
Why Every Client Deserves Their Own Online TV Channel
Cost effective – a TV channel for under £10k
Widespread reach – 80% of internet users watch video online
Targeted – can be tailored to specific audiences
Regular contact point – provides multiple message opportunities
Measurable – detailed, accountable metrics
Interactive – opportunities for call to action
Effective – 8% ecomm video ads v 0.2% for banners
It’s Not Just Broadcasters Who Can Launch Channels Now • Engaging
• Emotional
• Memorable
• Flexible
• Brings ideas to life
Setup A Channel In An Hour
Content Servers (CDN)
Application Servers
Player Servers
Upload Content with StreamZapper
Manage Content, Channels, Playlists
with VZAdmin
Configure players
with VZPlayer
Add plugins for Facebook,
Twitter, etc with VZPlugins
Integrate and add your own touch
using the VZ API
• Land Rover
Channel Costs
• Technology Platform
• Bandwidth
• Content • Produce own• Buy in• Repackage• User generated
• Promotion/Audience Building
What Works
• Live, events, occasion
• Premium, unusual
• Regular, predictable events
• Integrated campaigns
What Doesn’t Work
• One offs
• “Build it and they will come”
• Poor content
• Lack of ‘social’ aspect
Video Campaigns...
• Online channels• Mobile channels• Closed circuit channels• Video marketing• Syndicated video• Video Mashups• Video SEO
Video+
VZPlugins
Giralda TV
• One weekend
• 1.6 m unique viewers
• 750k Facebook posts
• 1.2m tweets
Jeep+
=
plus
• Deal with Professional Windsurfers’ Association
• Buy guaranteed media
• Syndicated programme
• Live web and mobile coverage
SonyEricsson
• Launch of T310 with Tony Hawk game
• Packaged special skatebaord features
• Mobile video, longer online video
• Supported by traditional media buy
What The Heck Is Social TV ?
Television Just Isn’t Television Any More.... Is It ?
TVEverywhere.
www.tveverywhere.co.uk
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