View
46
Download
1
Category
Preview:
Citation preview
TARGET MARKET VISUAL BOARD
Theme-Cosmic Rays
Category-Party Wear
Product- Garment (Tunic, kurti top for woman)
Geographic Segmentation
Region –Indian and western country
City size –Major metropolitan areas
Demographic Segmentation
Age -16-35 years
Sex- Women’s
Income - < Rs.15, 000- , > Rs.50, 000
Education –High school graduate, college graduate, postgraduate
Occupation –professional
Psychographic segmentation
Personality- novelty seeker
Attitudes-positive attitude
Psychographic segmentation
Lifestyle- status seeker and outdoor enthusiasts
Theme-Cosmic Rays
Products
Recommended