Successo yoodeal-tag-bergamo-aperinfo

ALESSANDRO BRUZZI

Entrepreneur

Product strategist, Startupper

Mail: alessandro@yoodeal.netTwitter: @alexbruzzi

@aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

FIND THE PROBLEM

DON’T LOOK TOO SOFISTICATEDAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

WHERE IS THE PROBLEM?

Information overload Reach the targetPROBLEM

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Too many emails

Many emails end up in Spam

Generic deals targeted to an “average” consumer

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

MAKE IT SIMPLE

Yoodeal wants to be the #1 choice

for anyone who wants to do smart shopping

of personalized, time-limited lifestyle offers.

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

EXPLAIN IT SIMPLE

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

PUT PEOPLE FIRST

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

TRUST

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

HOW TO FIND PEOPLE

INVEST IN PEOPLE- Money- Stock options

TAKE ONLY COMMITTED PEOPLE- No 9am-6pm job- Love Love Love what you have to do- See the proactive behavior approach

TAKE THEM FROM ANOTHER JOB- Great people are not unemployed

DISCOVER TALENTS- Believe in your feelings

FIND IN- Linkedin - University- Thesis projects

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

RECRUITING

EXECUTION MAKES DIFFERENCE

BETWEEN IDEAS

AND SUCCESSESAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

PROTOTYPE!TEST!TEST!TEST!

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

PROMOTE

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

HOW TO PROMOTE?

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

USE LINKEDIN TO:- FIND Journalists- FIND Bloggers

BUT YOU HAVE TO BE CONFIDENT ON YOUR PRODUCT

DON’T ASK – OFFER SOMETHING!

- Give a free test- Give it FIRST- Give it exclusively- Make it special- Ask opinions

DO MARKET ANALYSIS -> Start from your data logsDO FREE PDF GUIDES

CURIOS MEDIA WILL GIVE YOU A WINDOW OPPORTUNITY

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

PROMOTING

FUNDING

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

USE PUBLIC FUNDS:- Finanziamenti a fondo perduto Provincia Trento

DO PUBLIC COMPETITION to have feedback- Starcup Lombardia- Working Capital Telecom Italia

ASK VENTURE CAPITAL / BUSINESS ANGELS

- DPIXEL 50k- 250k- PRINCIPIA 1 - 4M- EARLYBIRD 1 - 4M- YCOMBINATOR/500STARTUPS/TECHSTAR – Law Issues – 50k

ASK INTERNET GROUPS/CEO’s- Banzai- JobRapido- Populis- Volagratis

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

HOW TO FIND MONEY

- BANZAI / TRIBOO

- dPixel

- JUPITER VENTURES

- PRINCIPIA

- FONDAMENTA

- MASSIMILIANO MAGRINI

- PRIVATE ANGELS

- TRADITIONAL COMPANIES

MY EXPERIENCE

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Money

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

TIMING

I NEED MONEY ON TIME

RESTRICTIONS

EXTERNAL CONTROL LIMITS THE COMPANY STRATEGYI REFUSED SOME INVESTMENT FOR 50.1% SHARE REQUEST

COUNTRY

ITALY OR NOT ITALY?THE MAJORITY OF VCs and ANGEL INVESTORS DOESN’T WANT TO PUT MONEY IN THE ITALIAN SYSTEM cause regulations and laws: there is no stability and safety for the investment

TEAM

A NOT STRONG AND EXPERIENCED TEAM HAS PROBLEM TO GET MONEY

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

MY PROBLEMS

BE DISTINCTIVE

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

Unique

• SEMANTIC TEXT ANALYSIS

• RANKING AND PERSONALIZATION

Hard to replicate

• MARKETPLACE

• DIRECT PAYMENT

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

ADVANTAGES

Yoosemantics understands deals type, details, categories, and data inside text.

With all complementary modules Yoosemantics is able to structure data starting from plain text and show relevant information, dynamically changing for each type of object.

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

FORGET THE KW

YooRank chooses the best:• offers• Deals• opportunities

out of a very large

market place

Foreach specific userbased on behavioral / preference data.

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

RANK, NOT ORDER

- CHOOSE RIGHT TEAM- DO NOT DEPEND BY ANYONE

- CHOOSE RIGHT IDEA- BE CONCRETE, SIMPLE- BE FOCUSED

- MAKE DEV. DETAILED PLANS- SPEC. DOCS. HELPS TO CLEAR A LOT

- FUND/ANGELS/PUBLIC/CRAWDF.

- USE MEDIA/PRESS

- FOCUS ON TRAFFIC/USERS (1st point of TRACTION)

MY TIPS

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

END