Stephanie Cherrett Visit South Devon

Stephanie CherrettVisit South Devon

Using the Exe Estuary Trail to help tourism

thrive

86.0%

70.0%

42.3%

36.4%

34.4%

27.0%

21.5%

15.8%

10.3%4.2%The Landscape

The Food and Drink

The Wildlife

The Culture

The Beaches

The Heritage

The Attractions/Entertainment

The Sports/Activities

The Events

Other (please specify)

19.3%

50.4%

25.0%

5.3%Within the last month

2-6 months ago

6-12 months ago

More than a year ago

16.6%

34.0%

20.3%

9.4%

19.8%B and B

Self-Catering

Hotel

Campsite

Caravan Park

Which of the following appealed to you about South Devon when deciding to book your holiday here?

How far in advance of your holiday did you book it?

What type of accommodation did you stay in?

80.5% travelled by car to get to South Devon and 76.2% travelled around by car once here. 35.2% used public transport once here

72.6% didn’t leave South Devon during their break

August 2012 Visit South Devon Visitor Survey

71.9% stated that their holiday to South Devon was not their only holiday of the year

48.6% stated that they stayed for between 4 and 7 days. With a further 34.9% staying for 1-4 days.

When asked how they researched and planned their holiday 82.9% used the internet, 38.9% used free area guides, recommendations from friends scored 21.3% and paid for guide books only scored 5%

www.visitsouthdevon.co.ukPage Views

Home75,062

Lots to Do33,318

Festivals and Events25,752

Dogs on Beaches21,263

Events Calendar18,302

Where to Stay16,783

South Devon Map13,043

Explore South Devon11,915

Information and Map10,336

Special Breaks10,329

Page Views

Lots to Do – Cycling2,701

Lots to Do - Walking2,070

Lots to Do – Surfing/Watersports1,700

Lots to Do – Sailing451

Lots to Do – Shopping116

When asked how they researched and planned their holiday 82.9% used the internet, 38.9% used free area guides, recommendations from friends scored 21.3% and paid for guide books only scored 5%

trailbikehire.co.uk

Lots to Do33,318

Festivals and Events25,752

Dogs on Beaches21,263

Events Calendar18,302

Working with VSD• Always looking for events that will

bring people to the region to get involved in and promote

• 320,000 visits to our website each year – dedicate a section to the Exe Estuary

• 22,000 visitors on our database – interested in stories, promotions and events

Thank you for listeningVisit South Devon