Embed Size (px)
DESCRIPTION
Stephanie Cherrett Visit South Devon. Using the Exe Estuary Trail to help tourism thrive. August 2012 Visit South Devon Visitor Survey . When asked how they researched and planned their holiday 82.9% used the internet, 38.9% used free area guides, recommendations from friends scored 21.3% - PowerPoint PPT Presentation
Citation preview
Stephanie CherrettVisit South Devon
Using the Exe Estuary Trail to help tourism
thrive
86.0%
70.0%
42.3%
36.4%
34.4%
27.0%
21.5%
15.8%
10.3%4.2%The Landscape
The Food and Drink
The Wildlife
The Culture
The Beaches
The Heritage
The Attractions/Entertainment
The Sports/Activities
The Events
Other (please specify)
19.3%
50.4%
25.0%
5.3%Within the last month
2-6 months ago
6-12 months ago
More than a year ago
16.6%
34.0%
20.3%
9.4%
19.8%B and B
Self-Catering
Hotel
Campsite
Caravan Park
Which of the following appealed to you about South Devon when deciding to book your holiday here?
How far in advance of your holiday did you book it?
What type of accommodation did you stay in?
80.5% travelled by car to get to South Devon and 76.2% travelled around by car once here. 35.2% used public transport once here
72.6% didn’t leave South Devon during their break
August 2012 Visit South Devon Visitor Survey
71.9% stated that their holiday to South Devon was not their only holiday of the year
48.6% stated that they stayed for between 4 and 7 days. With a further 34.9% staying for 1-4 days.
When asked how they researched and planned their holiday 82.9% used the internet, 38.9% used free area guides, recommendations from friends scored 21.3% and paid for guide books only scored 5%
www.visitsouthdevon.co.ukPage Views
Home75,062
Lots to Do33,318
Festivals and Events25,752
Dogs on Beaches21,263
Events Calendar18,302
Where to Stay16,783
South Devon Map13,043
Explore South Devon11,915
Information and Map10,336
Special Breaks10,329
Page Views
Lots to Do – Cycling2,701
Lots to Do - Walking2,070
Lots to Do – Surfing/Watersports1,700
Lots to Do – Sailing451
Lots to Do – Shopping116
When asked how they researched and planned their holiday 82.9% used the internet, 38.9% used free area guides, recommendations from friends scored 21.3% and paid for guide books only scored 5%
trailbikehire.co.uk
Lots to Do33,318
Festivals and Events25,752
Dogs on Beaches21,263
Events Calendar18,302
Working with VSD• Always looking for events that will
bring people to the region to get involved in and promote
• 320,000 visits to our website each year – dedicate a section to the Exe Estuary
• 22,000 visitors on our database – interested in stories, promotions and events
Thank you for listeningVisit South Devon
