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TechnologyMedia Management 2304
Group 4b
Serious Gaming
“A serious game is a game in which education (in its various forms) is the primary goal, rather than entertainment”
Michael, D. and Chen, S. (2006)
Technology Hardware, software, R&D
Continuous improving and optimizing of technology
Digital distribution - buy online
Speed up the process – from R&D to launch
Integration of technology between different platforms iPad, Mac, PC etc.
Collective intelligence and user generated content
Merging with real world
Computer knowledge increases
Serious gaming becomes more entertaining Focus on experience
Diverging applications: New areas to apply gaming technology to Education, therapy, training, politics, marketing
communications etc.
Be present at multiple platforms
Any changes in pricing?
Need to find ways to engage audience
Attract young people by making learning fun
Focus on experience Rise of experience economy
http://www.californiagreensolutions.com/cgi-bin/gt/tpl.h,content=2892
Michael, D. and Chen, S. (2006), Serious games: games that educate, train and inform. oston, MA. Thomson Course Technology.
http://partners.becta.org.uk/upload-dir/downloads/page_documents/research/emerging_technologies08_chapter4.pdf p 64
http://www.futurelab.net/blogs/marketing-strategy-innovation/2008/01/the_future_of_serious_games.html
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