TechnologyMedia Management 2304

Group 4b

Serious Gaming

“A serious game is a game in which education (in its various forms) is the primary goal, rather than entertainment”

Michael, D. and Chen, S. (2006)

Technology Hardware, software, R&D

Continuous improving and optimizing of technology

Digital distribution - buy online

Speed up the process – from R&D to launch

Integration of technology between different platforms iPad, Mac, PC etc.

Collective intelligence and user generated content

Merging with real world

Computer knowledge increases

Serious gaming becomes more entertaining Focus on experience

Diverging applications: New areas to apply gaming technology to Education, therapy, training, politics, marketing

communications etc.

Be present at multiple platforms

Any changes in pricing?

Need to find ways to engage audience

Attract young people by making learning fun

Focus on experience Rise of experience economy

http://www.californiagreensolutions.com/cgi-bin/gt/tpl.h,content=2892

Michael, D. and Chen, S. (2006), Serious games: games that educate, train and inform. oston, MA. Thomson Course Technology.

http://partners.becta.org.uk/upload-dir/downloads/page_documents/research/emerging_technologies08_chapter4.pdf p 64

http://www.futurelab.net/blogs/marketing-strategy-innovation/2008/01/the_future_of_serious_games.html