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CyberTour presentation at CIL 2013
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Tools for Tapping into Social Media
Cybertour – 4/8/13 Marcy Phelps Phelps Research www.PhelpsResearch.com
Presentations
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KNOWLEDGE STOCKS 4
KNOWLEDGE FLOWS 5
Searching
and Monitoring
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Fee-based social monitoring
Lots of options, including:
Salesforce Marketing Cloud – Radian6
Simplify360
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“FREE” SOCIAL MONITORING
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Set up alerts
Google Alerts http://www.google.com/alerts Talkwalker http://www.talkwalker.com/alerts Mention https://en.mention.net/
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Try cross-platform search
Addictomatic.com
SocialMention.com
WhosTalkin.com
*Need to regularly monitor your searches
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SAVE TIME WITH A DASHBOARD
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HootSuite.com
Web-based social dashboard
Set up searches for profiles or hash tags
Brings results from multiple social networks into one location
Access through all your devices
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Netvibes.com
Create multiple dashboards
Customize content, interface
Blogs, news, video, social networks
Analytics for fee
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Trackur
www.trackur.com/free-brand-monitoring-tools
One free search
Once per day
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DIG DEEPER
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Subscribe to Twitter lists 16
Check Twitter favorites 17
fbsearch.us
Search Facebook Posts
Photos People Pages
Groups Events
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Contacts
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Groups
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News
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Join the conversation!
It’s called SOCIAL media for a reason
Be a giver, not just a taker
Learn by sharing
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I blog about turning information into insights at MarcyPhelps.com. Subscribe to ResearchNOTES, a monthly email bulletin with my favorite tips and sites for web searching. Connect at:
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