23
Tools for Tapping into Social Media Cybertour – 4/8/13 Marcy Phelps Phelps Research www.PhelpsResearch.com

Social media tools cil2013

Embed Size (px)

DESCRIPTION

CyberTour presentation at CIL 2013

Citation preview

Page 1: Social media tools cil2013

Tools for Tapping into Social Media

Cybertour – 4/8/13 Marcy Phelps Phelps Research www.PhelpsResearch.com

Page 2: Social media tools cil2013

Presentations

phelpsresearch.com/resources

Slideshare.net/marcyphelps

2 www.PhelpsResearch.com

Page 3: Social media tools cil2013

www.PhelpsResearch.com 3

Page 4: Social media tools cil2013

KNOWLEDGE STOCKS 4

Page 5: Social media tools cil2013

KNOWLEDGE FLOWS 5

Page 6: Social media tools cil2013

Searching

and Monitoring

www.PhelpsResearch.com 6

Page 7: Social media tools cil2013

Fee-based social monitoring

Lots of options, including:

Salesforce Marketing Cloud – Radian6

Simplify360

www.PhelpsResearch.com 7

Page 8: Social media tools cil2013

“FREE” SOCIAL MONITORING

www.PhelpsResearch.com 8

Page 9: Social media tools cil2013

Set up alerts

Google Alerts http://www.google.com/alerts Talkwalker http://www.talkwalker.com/alerts Mention https://en.mention.net/

www.PhelpsResearch.com 9

Page 10: Social media tools cil2013

Try cross-platform search

Addictomatic.com

SocialMention.com

WhosTalkin.com

*Need to regularly monitor your searches

www.PhelpsResearch.com 10

Page 11: Social media tools cil2013

SAVE TIME WITH A DASHBOARD

www.PhelpsResearch.com 11

Page 12: Social media tools cil2013

HootSuite.com

Web-based social dashboard

Set up searches for profiles or hash tags

Brings results from multiple social networks into one location

Access through all your devices

www.PhelpsResearch.com 12

Page 13: Social media tools cil2013

Netvibes.com

Create multiple dashboards

Customize content, interface

Blogs, news, video, social networks

Analytics for fee

www.PhelpsResearch.com 13

Page 14: Social media tools cil2013

Trackur

www.trackur.com/free-brand-monitoring-tools

One free search

Once per day

www.PhelpsResearch.com 14

Page 15: Social media tools cil2013

DIG DEEPER

www.PhelpsResearch.com 15

Page 16: Social media tools cil2013

Subscribe to Twitter lists 16

Page 17: Social media tools cil2013

Check Twitter favorites 17

Page 18: Social media tools cil2013

fbsearch.us

Search Facebook Posts

Photos People Pages

Groups Events

www.PhelpsResearch.com 18

Page 19: Social media tools cil2013

Contacts

19

Page 20: Social media tools cil2013

Groups

20

Page 21: Social media tools cil2013

News

21

Page 22: Social media tools cil2013

Join the conversation!

It’s called SOCIAL media for a reason

Be a giver, not just a taker

Learn by sharing

www.PhelpsResearch.com 22

Page 23: Social media tools cil2013

I blog about turning information into insights at MarcyPhelps.com. Subscribe to ResearchNOTES, a monthly email bulletin with my favorite tips and sites for web searching. Connect at:

www.PhelpsResearch.com 23