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SOCIAL MEDIA & SCHOOLS
Listening, Learning, and Developing
Agenda
Part 1 – Why Part 2 – How Part 3 – Network Overviews Part 4 – Hands On
Why - Social Media
Engaged Families
Keep your school community in the loop Share Events and Updates Create greater parent and community
awareness Families with a connection will advocate for
you
Higher Student Enrollment
Provide a glimpse into your school and allow people to SEE the difference
Because as a Parent, I’m going to check your social presence
Collaborative School Culture
Build Relationships Locally & Nationally
Get feedback, input, advocates
Community Buy-in
Tell Your Story
Tell the Why – The Mission
Words are great – Pictures are better
How - Social Media
Facebook Ways to Engage
Maintain Content/Editorial Calendar Use Facebook AS A PAGE
“Like” Community Pages “Like” other pages content “Tag” other pages in your own content Comment on Local News
Social Key Points
Plan Content through HootSuite
Not One-Way / Megaphone
Respond to all interactions
No one is a guru, it’s always changing
Start today
Types of Content
Family-related Crafts/Activites Toys & apps Local events &
news Holiday/Seasonal
Good books Student Work Student
achievements Highlight a
Classroom Take a picture
Set Up Facebook
Facebook Page Elements
Cover Photo851 x 315
Profile Pic180 x 180
AboutWhat are youAbout? Use linksto your site
AppsVideo apps Hike or InvolverStatic HTMLPinterestEmail Signup
The Cover Photo – Option 1
The Cover Photo – Option 1
The Profile Picture
School Pages | Go Simple – Go Logo
Teacher Pages | Go Simple – Go Photo
Facebook Page Profile Picture
Profile Pic180 x 180
Facebook Page About
AboutWhat are youAbout? Use linksto your site
About Section
Tell your story (Keep it short, but get the main points across)
Add your mission statement Make sure to include all your contact info
(email, phone, etc) Enter your address w/ map Include links to your website and other
social networks Add Guidelines
About Section
Guidelines that outline what we accept
Facebook.com/milcms
Facebook Page Apps
AppsVideo apps Hike or InvolverStatic HTMLPinterestEmail Signup
App Examples
Blog RSS | Networked Blogs Video Apps
Hike Video App YouTube App
Static HTML Any Recommendations?
Facebook Page Apps
Custom Tab Images
Facebook Page Apps
Edit Settings
Facebook Page Apps
Click Change
Size = 111 x 74px
Facebook Page Apps
Custom Tab Images
Facebook Milestones
Milestones
Milestones
Milestones – How to Add
Milestones – How to Add
Milestones – How to Add
Posting Quick Tips
Most Engagement Photos & Videos Ask Opinions / Ask Questions
Keep Posts Short (2-3 lines max) Post Consistently School Wide Page (20 minutes/day) Teacher Page (10-15 minutes/day)
Helpful Resources
Dreamgrow.com > http://bit.ly/fb-cheat-sheet
Quick overview
Teacher Pages
Teacher Example 1
Teacher Example 2
Teacher Example 3
Thought for About Section
Teacher Example 4
Encouragement Homework Reminder
Consistent
A prospective parent will give your Facebook presence at least a 10 second scroll
SHOW your story!
Facebook Final Thought
Blogging
Tools to Use
Most CMS Systems include blogs Wordpress, Drupal
Blogspot, Etc.
Why Blog?
Cast a Leadership Vision School’s vision & direction How do local & national events affect your students?
Share Your School’s Story 1-to-1, Common Core, etc.
Influencing the Educational Community Share your best practices
Improving your Professional Practice Expand your reach
Blog Categories
Examples from Dr. Brian Dixon Based on school design principles
Project-Based Learning Technology Integration Mentoring Relationships
The 140 Character Microblog
Twitter Lingo – Crash Course
Tweet/er Retweet Reply Mention Direct Message
Follower Following Follow Friday #Hashtag Google “Twitter
Lingo”
Twitter Potential Uses
Schools Announcements Events Reminders Articles Pertaining
to Education Local News
Teachers Links to Articles to
help Parents Classroom Update Out of Class
Discussion Notifications for
Students
Twitter Course of Action for Admins Make 3 Lists For
Industry Leaders (PLN) Businesses in (Your Community) News Outlets in (Your Community)
Follow Them Schedule an hour 15-30 minutes a week
to search for 4-5 parents in your community – feel free to add them to a list – Follow them
Twitter Course of Action
Search.twitter.com Advanced Searches Allow You To Localize
Any Questions, Thoughts, Advice
How to Listen & Learn on Facebook & Twitter
Listen & Learn
Listen & Learn – Social Mention
Listen & Learn – Google Alerts
•Your Name•Your School’s Name•Your Industry “private school michigan” independent +school +Plymouth – boarding•Your closest competitor
Listen & Learn – Facebook
Using Search to Learn Facebook.com/search
Search Schools You Revere Search Similar Types via Keywords
What You’re Looking For Post Frequency, Timing Content Being Shared “Talking About This” Custom Tabs What’s Working?
Listen & Learn – Facebook cont’d What do you see?
Photos Videos Questions Fill in the blank Achievements Sports Scores Events Bible Verses / Devotions
Use SearchMake Lists
Listen & Learn - Twitter
Listen & Learn – Twitter
Use Search.twitter.com or www.Listourious.com Find locals: Individuals, Businesses Find Similar Institutions Make Your Own List Track conversation
http://listorious.com
Listen & Learn – Twitter
http://cybraryman.com/chats.html
Twitter List Creation
Best Parents in the World
Top News Reporters
Other Complimentary Title
Thought Leaders to RT
Relationships to Build
Public Lists Private Lists
The Editorial Calendar
Credit: danielmoyle Flickr
The Editorial Calendar - WHAT
Sources:
Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/
Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
The Editorial Calendar - WHAT
The Editorial Calendar - WHAT
The Editorial Calendar - WHAT
The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
Smart Tools that Will Make Your Job Easier
Monitor
Smart Tools
HootSuite Schedule Your Week Keep it ALL organized
SocialMention.com & Google Alerts Track keywords across the web
Facebook Insights See what content gets the most engagement
Bufferapp & Time.ly Help with spacing out content – needed if going off editorial
calendar
Steps to Take Today
Claim your organization on Google+
Steps to Take Today
Recruit Reviews for Google+ Improve Rank Improve Image
Recommended
“Social Media for Schools” by Dr. Brian Dixon
“The Thank You Economy” by Gary Vaynerchuck
“Tribes” by Seth Godin, really anything by him
@SethGodin @mashable @copyblogger @UnMarketing
Books Twitter
Blogs/Websites
Socialmediaexaminer.com Socialmediaexplorer.com Unmarketing.com Mashable.com
Carrie Wisehart Patrick Larkin Frank Barry
Folks to Search Out
Articles to Read
HOW TO: Implement a Social Media Business Strategy http://mashable.com/2009/12/28/social-media-business-strategy/
4 Elements of a Successful Business Web Presence http://mashable.com/2010/02/10/business-web-presence/
How to Choose the Right Content Type for Social Media Success http://www.contentmarketinginstitute.com/2010/12/social-medi
a-content/ A Complete Branding Guide for Today’s Lutheran Schools
http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042
Should High School Admission Marketers Blog? http://www.imrcorp.com/innovative-marketing-blog/bid/49700/S
hould-High-School-Admissions-Marketers-Blog
slideshare.com/sethhinz
@sethhinz
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