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Presentation delivered on January 16 at Valley Lutheran High School in Saginaw, MI.
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SOCIAL MEDIA &SCHOOL ADMISSIONS
slideshare.net/sethhinz
Why We’re Here
Video Key Stats
Agenda
Part 1 – What is Social Media? Part 2 – Strategy Part 3 – Facebook & Tools
Why We’re Here
What are you hoping to learn today?
What I hope you take away
Strategy is HUGE Community NOT Advertisement Great Tools to Help You Streamline
Your website is the most important tool you have
Understand the Types of People OnlineUtilize the POST MethodUnderstand Content TypesEstablish Editorial Calendar
Strategy
One Step at a Time
Establish the Objectives - Messaging
Mission / Vision 4-5 Main Objectives or Pillars
Academic Excellence Christ-Centered Learning
What types of messages can be crafted to consistently reflect those ideals?
Revisit Your Foundational Objectives
Strategies cont’d
Using Search to Learn Facebook.com/search
Search Schools You Revere Search Similar Types via Keywords
What You’re Looking For Post Frequency, Timing Content Being Shared “Talking About This” Custom Tabs What’s Working?
Strategies
Blog Posts Photos Videos Questions Fill in the blank Achievements Sports Scores Events Bible Verses /
Devotions
Brainstorm Content
What do you have that can be shared today?
What types of content do you want to create?
The Editorial Calendar
Credit: danielmoyle Flickr
Organizing Our Strategy
The Editorial Calendar - WHAT
Sources:
Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/
Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
Build Your PresenceSchedule & Post ContentEngage CommunityMonitor & Evaluate
Technology
Example of selected Technology
Establish Presence on Facebook Lingo Crash Course Facebook Page
Image Measurements Custom Pages Third Party Apps Rule of 25
Facebook Lingo – Crash Course Group vs. Page Likes/Fans Shares Friend / Unfriend Limited Profile Friend List Tag
Ticker Timeline Wall/Newsfeed Apps Edgerank Fangating
Create a Page
http://bitly.com/churchfanpage
Facebook Rule of 25
You CANNOT customize your page URL until you reach 25 fans/likes
Get there fast - (teachers, etc) When reached, visit:
facebook.com/username You can edit your unique URL only ONE
TIME EVER Must be 5 characters - Keep it short
Consider what your Twitter handle will be – *Consistency*
Facebook Page Run Through
Facebook Ways to Engage
Don’t Be Afraid to Ask “Please LIKE” … “Please SHARE with Family
& Friends” Don’t do it in every post
Ask for Content (Photos, Videos, Tag Yourself, Family Activities)
Post Correctly E.g. Videos should play within Facebook If not right, delete and repost
Facebook Ads
Advantages Highly targeted Relatively Cheap Best if there are social tie-ins Campaign Tracking Great reporting
Think about Call to action
Like Page, Visit Website, View Video, Attend Event Attention Grabbing Image & Text Who is your audience? You can be selling your school… but also the resources being
offered on your page (through your editorial calendar)
Any Questions?
Smart Tools that Will Make Your Job Easier
Monitor
Smart Tools
HootSuite & Tweetdeck Schedule Your Week
SocialMention.com Track keywords across the web
2012 Predictions: S.M. Examiner Business Will Consolidate
Being EVERYWHERE is no longer important Do schools need to be on Yelp, Foursquare,
Google+ Are your constituents there?
Strategy Takes Center Stage YouTube Domination – 2nd Largest Search
Engine Smart Tools
Quick Thoughts
Consider a Blog, what stories would you tell? Get feedback!
End of Year Surveys Did you meet your mission/vision? Confident? Ask for a review on Google Places
Post ideas Weekend activities Devotions Family Features on Netflix Create a YouTube playlist of “Safe for Home
Videos”
Final Thoughts
Strategy is HUGE Engagement NOT Advertisement HootSuite is great
Your website is the most important tool you have
Recommend Reading
“The Thank You Economy” by Gary Vaynerchuck
“Tribes” by Seth Godin, really anything by him
@SethGodin @mashable @copyblogger @UnMarketing
slideshare.net/sethhinz
Books Twitter
Blogs/Websites
Socialmediaexaminer.com Socialmediaexplorer.com Unmarketing.com Mashable.com
Articles to Read
Facebook Page Resources https://www.facebook.com/FacebookPages
HOW TO: Implement a Social Media Business Strategy http://mashable.com/2009/12/28/social-media-business-strategy/
4 Elements of a Successful Business Web Presence http://mashable.com/2010/02/10/business-web-presence/
How to Choose the Right Content Type for Social Media Success http://www.contentmarketinginstitute.com/2010/12/social-media-cont
ent/ A Complete Branding Guide for Today’s Lutheran Schools
http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042
Should High School Admission Marketers Blog? http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-
High-School-Admissions-Marketers-Blog Facebook for Schools
http://mashable.com/2011/04/26/facebook-for-schools/
