SmartCard Networking Forum Young People and Smart Cards Gwyn Williams Unicard (not from Sunderland...

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Young People and Smart Cards

Gwyn Williams Unicard

(not from Sunderland or Cambridge)

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Brief

“Talk about young people and smart cards”

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Structure

• Motivation• Different Approaches• Activity• Issues• Discussion

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MotivationSix main areas that we can identify: • Encouraging positive behaviour• Health and well being• Empowering young people• Better management/MIS• Increase take up/repeat use• Invisible delivery of differentiated

benefits

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Three Approaches……• Telling• Encouraging• Paying

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Telling Young People• School/College Cards

– Typically based around cashless catering– Registration/Attendance– Access Control– Library

Certainly part of the BSF agendaEvidence of positive benefits………

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A completely unrehearsed photo of a catering card being used by an older

Harry Potter look-a-likey

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Encouraging Young People• Young Scot - free card for all young

people aged 11 to 26 – Travel discounts– Other discounts and services– Engagement through “Dialogue Youth”

“New National Entitlement Card For Young People”

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Encouraging Young People• Suffolk “Explore Card”

– School children (over 5 and under 20) discounted transport and attractions

• Derbyshire “b_line” – discount, travel and library card for young

people who are 11 to 13 years • LB Lewisham

– LA provided youth activities

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Paying Young People• “Beverley Hughes, the Children’s

Minister, announced on Wednesday 21st February that, after careful consideration, the Department for Education and Skills no longer intends to run the Youth Opportunity Card pilots”

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Where Schemes that are not YOC are happening

• Bolton• Cambridgeshire• Camden• Durham• Lincolnshire

• Liverpool• Nottingham• Sunderland• Tower Hamlets

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Paying Young PeopleTypically: • Small numbers (Sunderland reckon to

be the biggest with 1,800 – a 70% take up)

• Access to cash (EMV/sQuid) monthly allowance to spend on sport and leisure

• Collecting management information to prove something

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Discussion

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Issues • Clarity of purpose• Critical mass

– rewards etc• Engagement – associated media

– Card design– Web sites– Text

• Data protection sensitivity– Personalisation/encoding– Using school cards outside schools

Getting down with da kidz

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Discussion

• Other schemes of note?• Successes and failures?• Where will Youth Cards go?

– Free Swimming• Age Groups?