Service Assurance 2.0 Next-Gen Solutions for an All-IP Environment

Patrick JoggerstEVP, Carrier Services and SolutionsAricent

Service Assurance 2.0 Next-Gen Solutions for an All-IP Environment

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All-IP – The market imperative

The global opportunity in creating new connected experiences using devices, connectivity, and content will reach $2 trillion by 2014Source: Yankee Group

The number of residential VoIP subscribers increased 19% in 2010 to 157 million worldwide Source: Infonetics

LTE mobile broadband subscribers are expected to exceed 300 million globally by 2015Source: Juniper Research

From now till 2014, mobile broadband

users, smart terminals and other

equipment will grow 4 to 5 times,

while users accessing applications

through these devices will grow

from 9 to 10 times, and the

resulting mobile traffic will experience a

30 to 40 times growth.Source: Communications Weekly Online

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The all-IP network: What it looks like to your subscriber

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What it means for you

The operator customer experience & service enabler

The days of “good enough” service are over

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• Single integrated view of network, application, and events

• Real-time visibility into infrastructure

• Single window management of partners, applications, performance

• Flexible service delivery framework

• Solid security for customers, partners and employees

Impact of all-IP on OSS-BSS

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Impact on business modelsConsider M2M…

How will you support the behavior of your M2M service? Real-Time? Periodic? Intermittent?

50 billion devices predicted to be connectable by 2020

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Impact on business modelsConsider M2M…

Even the Most Breathtaking M2M

Offering Needs to Work SUCCESSFULLY – and

RELIABLY

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Redefining service assurance for all-IP

QoE is the Key Differentiator

QoS standards across all services need to be consistent

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Service Assurance: Before-Looking at the Network First

TROUBLE TICKETS

SERVICE DOWN AND UP TIMES

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All-IP service assurance-Looking at the customer first

Does the Service Fulfill my Customer’s Need?

How will you know?

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How do you rate the Quality and Value of your service? Under what conditions?

All-IP customer experience What was offered, what was received, what was perceived?

How does that information influence the way in which services are delivered?

What methods are used to measure changes in service delivery?

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• Integrating customer facing systems with network and IT monitoring systems

• Developing fault isolation and troubleshooting between user environment, network, IT platform, and applications

• Meeting SLAs with associated proactive monitoring

• Providing on-line access to real-time performance and usage data

Enabling all-IP service assurance Considerations

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All-IP service assurance must be customer-centric

Better Understanding of the Subscriber Experience

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Thank You