SEO for Business Owners

SEO For Business Owners

Presented by Kaila Strong (@cliquekaila)

@VerticalMeasure#LocalFirstAZ

My Background(Know your presenter)

Internet Marketer: social media, link building Avid blogger: Search Engine Watch Primarily an Internet marketing company We have 80+ clients from all around the world

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

A Few Quick Questions(Know your audience)

How many of you search Google and wonder where your website is?

How many of you have tried to get your site ranked in the search engines?

How many of you know what SEO stands for? How many of you consider yourself pretty

good at SEO?

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

What is SEO?

SEO is an acronym for "search engine optimization"

Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Search Engine Results Page

Local Listing

Indented Listing

Why Care About Search?- The #1 position will get

clicked about 43% of the time!

- Natural search results receive many more clicks than paid search

- Your customers are looking for you online (directions, phone #, products, services, etc.)

- Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…

Source: Did-it, Enquiro, and Eyetools.

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Why Care About Search?

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Why Care About Search?

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Different ranking algorithm than standard search results

Search Marketing Reality

Organic search traffic can be so valuable, it can literally sustain an entire business, even locally.

Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

How Does it Work Today?

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Without links, search engine bots may never find this page

Title tag

ContentH1 tag

Bold

What Does It Look For?

Meta DescriptionAward winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.

URL

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Onsite Best Practices

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Keywords Unique

Meta Title: 65 Characters Meta Description: 155 Characters

Navigation Internal Links Redirects

Why Keywords Matter

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Words people use on a search engine when they are searching for products or services like yours.

Don’t use “industry jargon” as prospects may not use the same words to search

Check your site statistics Talk to people who have direct contact with

customers Talk and listen to potential customers Brainstorm with staff Look at your competitions websites

Biggest Factor is Links to You!

The best links: Are from trusted sites Determined editorially Have keywords in their link Are from many different websites

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Where Do You Get Links?

Internal links (from content) Friends & family Associations (donations) Social Profiles

Twitter, LinkedIn, Naymz, Google, 123People, Businessweek, etc.

Clients & Suppliers Business Directories Blogs or Articles Press Releases Images

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

It All Starts With Great Content Buyers need content that makes them smarter and

more knowledgeable. Businesses that provide that content will win.

Build content around your keywords Add real value to the reader

Unique Informative Entertaining

Who do you link to from the content? Good neighbors It’s your reputation Get links back!

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

You Are Now a Publisher!

Organizations are just now beginning to understand that, along with the products and services, one of their core products is information. If you have a website, understand that you are now a publisher. Provide relevant content that gives solutions to some of the

toughest problems your customers are facing. Customers start relying on you for your expertise as you become

the trusted solution in your industry. Today’s marketing is now about online content &

publishing

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Some Content Ideas1. A Blog

2. White Paper Series

3. eBooks    

4. Case Studies

5. Interviews6. Infographics

7. Online Quizzes8. Contests

9. eNewsletters

10. Community Forums11. Podcasts12. Videos  13. Webcasts/Webinars

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Infographic Example

Courtesy of Dream Systems Inc.

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Must Have a Blog 25% of our page views come

from our blog posts

We make 2-3 new posts per week

Gives us a vehicle to post new link worthy content

Keeps the search engines coming back

Internal linking

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

And What About Social Media?

Understand who your customer is and where they are online.

Develop consistent, relevant content in multiple channels.

Let go of all control. Let your ideas spread.

People share your ideas, link to your content.

Content is found through social media and search engines (YouTube, Twitter & Facebook)

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Conclusion

Create great content for your website visitors Best Place to market your website is Google &

Local resources (Google Local, Yelp, MerchantCircle, etc.)

Get involved in Social Media (Twitter, Facebook, YouTube, etc.)

Go to local events to learn more and network with good people (Local First AZ events, AZIMA, SMAZ, SEMPOAZ)

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Good Resources….

SEO Guide http://www.searchengineguide.com/stoney-degeyt

er/seo-101-everything-you-need-to-know-abou.php

SEO Educational Videos: http://www.verticalmeasures.com/resources/seo-t

utorial-videos/

Online Marketing & Related Webinars: http://www.verticalmeasures.com/webinars/

Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ

Questions?

Contact: 888-476-1881www.VerticalMeasures.com