screencasts & explainers How to make · The Classic Storyboard Time Audio Video Notes 0:00...

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How to makescreencasts & explainers

PEOPLE LOVE

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The state of video and the Internet

2021 - 80% of Internet traffic will be video

5-10 seconds to capture attention

Video still remains the most engaging medium

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Why Video Works

There are separate channels for processing audio and visual data

Each channel has limited capacity to retain information

Taking in info via multiple channels helps us understand it better

Dual Channel Hypothesis

1

2

3

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Why Consider Explainer Videos

90% of users say product videos are helpful in purchase decisions

Including video on your landing page increases conversions by 80%

59% of execs will choose to watch a video over reading

80% of viewers can remember video they viewed 30 days ago

Source: Forbes – 17 Stats about video marketing

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Popular Explainer Video Styles

Video Works

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Before You Animate, Know Your Purpose

What Problem are your trying to solve?

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Your Audience

Demographics,

Psychographics &

Avatars

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The Structure of an Explainer

Voice OverStoryboard & Script

Music Animation

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The Script – Two Types

Process Overview

Problem Solution

By CBS Radio (eBay item photo front photo back) [Public domain], via Wikimedia Commons

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State the problem

Provide the solution

Explain how it works

Call to Action

SPECState the problem Provide the

solutionExplain how it works

Call to Action

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The Classic Storyboard

Time Audio Video Notes

0:00 Music starts

Have you ever needed to move but didn’t have a truck?Character standing outside of house with boxes wondering what to do?

0:05 You think, wouldn’t it be great if someone would loan you their truck?

Show thought bubble with truck

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The List Storyboard

∙ Intro∙ First piece of footage∙ Transition∙ Second piece of footage∙ Transition∙ Text based animation∙ Outro

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The List Storyboard - cont

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The List Storyboard - cont

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Voice Over

Do the VO before the

animation

Match the tone with the intent

Don’t be afraid to hire it outPeople will forgive bad video before they’ll forgive bad sound

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MusicRespect Intellectual property of others

Choose music that reflects the tone

Make sure your music bed compliments the VO

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Animation

RawShorts

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Animation

PowToon

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ResourcesAnimation Software

1. GoAnimate

2. VideoScribe

3. PowToon

4. Animaker

5. Moovly

6. Animoto

7. Synfig

8. Raw Shorts

9. Explaindio

10. Biteable

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Resources

Other Software

1. Camtasia

2. ScreenFlow

3. Captivate

4. PowerPoint

5. Prezi

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Do it yourself

POSITIVES NEGATIVES

• Cost• Control

• Time• Effort• Skill

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Hire a Company

POSITIVES NEGATIVES

• Quality• Originality

• Price• Creative Control• Involvement

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Shane PurnellBusiness CommunicationVoice OverVideo

WWW.SHANEPURNELL.COM

shane@shanepurnell.com

ShanePurnell

ShanePurnellPage

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References and Resources

• The Easy Guide to Writing a Great Explainer Video Script

• https://www.columnfivemedia.com/easy-guide-to-writing-successful-explainer-video-script

• The Explainer Video Formula• https://www.studiobinder.com/blog/how-to-writ

e-exciting-explainer-videos-that-convert-with-free-explainer-video-script-template/

• What is the best explainer video style for your business

• What is the best explainer video style for your business?

• Complete Guide To Storyboarding Your Video Ideas!

• https://blog.viddyoze.com/complete-guide-to-storyboard-your-video-ideas

• https://resources.goanimate.com/what-is-an-explainer-video/

• https://resources.goanimate.com/does-your-business-need-an-explainer-video

• http://go.yumyumvideos.com/blog/what-is-an-explainer-video

• https://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script https://www.techsmith.com/blog/what-is-screencasting

• http://go.yumyumvideos.com/hubfs/Academy/eBook_2014/eBook-2-Explainer-Videos-The-Ultimate-Marketing-Tool-2017.pdf

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Special Thank You

Thank you to YumYum Videos and Column Five for permission to show your videos during the presentation.