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PowerDown Kill the power… Save a life. The off switch to an electrical emergency . The Problem. Tiffany Hoffman was 16 years old when she was involved in an accident with a power line and died… St. Louis Countian - January 6, 2005. PowerDown. The Problem. Response Time 30 to 60 - PowerPoint PPT Presentation
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PowerDown
Kill the power… Save a life.
The off switch to an electrical emergency.
The Problem
PowerDown
Tiffany Hoffman was 16 years old when she was involved in an accident
with a power line and died…
St. Louis Countian - January 6, 2005
The Problem
PowerDown
Response Time
30 to 60Minutes
Residential Fires
400,000Annually
Downed Power Lines
1,500Deaths
• Short Term Power Disruption Device• 12ga shell packed with a conductive webbing• Proprietary All-in-One device
Our Solution
PowerDown
Drawing representing how the shell would be packed was removed
Our Solution
PowerDown
Drawing of how PowerDown would be Fired Removed
The Competition
PowerDown
PowerDown Utility CompanyType of Good Product ServiceKey Benefits - Instant access to
injured victim- Increased safety in residential fire
- Minimal service disruption
Price Per Use $20 to $100 N/AOther key costs
- Delayed treatment of victim- Increased probability of death
Our Customer
PowerDown
FireDepartments
320,000
PoliceDepartments
699,850
ElectricalLinemen
113,000
Our Market
PowerDown
Country Market Size* Exchange Rate (Per $)
Market Size (USD)
U.S. 1,134,550 N/A $1,444,168,695Canada 106,285 (1) 1.028063 (4) $143,129,758U.K. 211,000 (2) 0.661273 (4) $436,033,610Australia 61,963 (3) 1.101924 (4) $77,610,516
* Includes Police, Fire, and Linemen** U.S. Census population estimates 308,801,332, Mar. 4, 2010 (5.044)(1) StatCanada (statcan.gc.ca), Mar. 15, 2010(2) Eurostat estimate, Jan. 1, 2010(3) Official Australian Population Clock, Mar. 4, 2010(4) ExchangeRate.com – Accessed Mar. 4, 2010
• Potential Customers:• Firefighters especially like the potential to turn
off electricity• Major concerns about Liability & Utility Co.• Interfering with Commerce
• Want to see a tested working prototype
Market Research
PowerDown
Slide Removed because Power Down is still Patent Pending
Intellectual Property
PowerDown
Implementation
PowerDown
Initial Training (30 Officers) Qty. CostInstruction Costs 1 $8000Officer Wages (16 hours @ $25.39) 480 $12,187Practice Shells (2 cases of shells ea. @ $200) 60 $12,000Initial Supply of Shells (1 Case of shells) 30 $6,000
Total Cost Per Class of 30 $38,187Cost Per Officer $1,272.90
Cost/Benefit Analysis
PowerDown
Police Officers 699,850Fire Fighters (Career) 321,700Electrical Lineman 113,000
Total 1,134,550Cost to Implement $ 1,444,168,695
Monetary Value of Life $6.9 MillionSaving 210 lives annually justifies purchase
1998 1999 2000 2001 2002 2003 2004 2005 2006 20070
100020003000400050006000700080009000
10000
Estimated Adoption rates based upon PoliceOne.com # of agencies using Taser in years 2001 and 2007
Adoption Rate
Adoption Rate
PowerDown
Year 4 Year 10Total
AgenciesPolice Agencies 1,371 9,498 14,676
Fire Departments 2,818 19,525 30,170Total 4,189 29,023 44,846
Unit Sales (Annual) 20,945 145,115
Income Statement
PowerDown
Key FiguresRevenue $349,000Gross Margin $189,191Break Even 427 units per month
Final Thoughts
PowerDown
“…Had 16-year-old Tiffany Hoffman been rescued from the car 20 or 30 minutes
earlier, she would not have died…”
St. Louis Countian - January 6, 2005
PowerDown
Kill the power… Save a life.
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