POWER HOURS FACEBOOK FRIDAYS...2019 DIGITAL MEDIA TRENDS Boosting organic content •Use organic...

FACEBOOK FRIDAYSPOWER HOURS

• Facebook Stats and 2019 Trends• DSJ Marketing Strategy & Content Schedule• Facebook Insights/Analytics• What is Engaging Content • Engaging with DSJ & Partners• Time to Post• Q & A

AGENDA

• 2.27 billion monthly active users (logged into facebooklast 30 days)

• Of that ,1.15 billion are mobile daily active users• 29.7% are aged 25-34, which is the most common

age demographic• Average time spent on Facebook is 20 minutes a

day

FACEBOOK STATS

Video is a must do

• Digital video viewers is set to rise annually to an average of 2 hours and 13 minutes per day by 2020.

Using stories

• Live feeds and stories allow people to feel apart of behind the scenes and day to day activities.

2019 DIGITAL MEDIA TRENDS

Boosting organic content

• Use organic content as a way to target specific groups while allowing the post to live on your page as-is

2019 TRENDS

TARGET AUDIENCES1. Consumer leisure travellers

a. Authentic Experiencersb. Birdersc. Hikersd. Foodie (Food Travellers)e. Photographers

DSJ MARKETING STRATEGY

TARGET AUDIENCES2. Group travel planners

3. MCIT planners

4. Sport & event planners

DSJ MARKETING STRATEGY

CONSUMER LEISURE TRAVELLER

• Authentic• Creative• Uncomplicated• Connected to nature

KEY MESSAGE

CONTENT SCHEDULE

FACEBOOK INSIGHTS

FACEBOOK INSIGHTSWHEN TO POST

FACEBOOK INSIGHTSPOST ENGAGEMENT

FACEBOOK INSIGHTSAUDIENCE DEMOGRAPHICS

STORIES• Daily

changes/updates• Live posting special

events• Day to day

happenings• Behind the scenes

POST• Lives on page forever• Attract people to an

event• Speaks to core

business/ shopping personas

• Share experiences

STORIES & POST

STORIES

ENGAGING WITH DSJ

CREATING YOUR OWNFACEBOOK POST

Location tagBody copy with use of emojis

Mention tags and hashtags

Engagement insights

Q & APlease feel free to email hkennery@destinationstjohns.com for future questions or to share upcoming events.