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FACEBOOK FRIDAYSPOWER HOURS
• Facebook Stats and 2019 Trends• DSJ Marketing Strategy & Content Schedule• Facebook Insights/Analytics• What is Engaging Content • Engaging with DSJ & Partners• Time to Post• Q & A
AGENDA
• 2.27 billion monthly active users (logged into facebooklast 30 days)
• Of that ,1.15 billion are mobile daily active users• 29.7% are aged 25-34, which is the most common
age demographic• Average time spent on Facebook is 20 minutes a
day
FACEBOOK STATS
Video is a must do
• Digital video viewers is set to rise annually to an average of 2 hours and 13 minutes per day by 2020.
Using stories
• Live feeds and stories allow people to feel apart of behind the scenes and day to day activities.
2019 DIGITAL MEDIA TRENDS
Boosting organic content
• Use organic content as a way to target specific groups while allowing the post to live on your page as-is
2019 TRENDS
TARGET AUDIENCES1. Consumer leisure travellers
a. Authentic Experiencersb. Birdersc. Hikersd. Foodie (Food Travellers)e. Photographers
DSJ MARKETING STRATEGY
TARGET AUDIENCES2. Group travel planners
3. MCIT planners
4. Sport & event planners
DSJ MARKETING STRATEGY
CONSUMER LEISURE TRAVELLER
• Authentic• Creative• Uncomplicated• Connected to nature
KEY MESSAGE
CONTENT SCHEDULE
FACEBOOK INSIGHTS
FACEBOOK INSIGHTSWHEN TO POST
FACEBOOK INSIGHTSPOST ENGAGEMENT
FACEBOOK INSIGHTSAUDIENCE DEMOGRAPHICS
STORIES• Daily
changes/updates• Live posting special
events• Day to day
happenings• Behind the scenes
POST• Lives on page forever• Attract people to an
event• Speaks to core
business/ shopping personas
• Share experiences
STORIES & POST
STORIES
ENGAGING WITH DSJ
CREATING YOUR OWNFACEBOOK POST
Location tagBody copy with use of emojis
Mention tags and hashtags
Engagement insights
Q & APlease feel free to email [email protected] for future questions or to share upcoming events.
