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CATVERTISING
WHY CATVERTISING?
extinction of dinosaurs
A BRIEF HISTORY OF TIME
wars and stuff CAT VIDEOS
democracy, great achievements of humanity and technical
progress
CATS IN CULTURE
Cats have accompanied our civilization for 9500 years. Worshiped, deified, though sometimes damned. How did they
make their way into today’s culture?
CULTURAL HERITAGE WITH PAWS
ANCIENT EGYPT
Cats considered sacred animals, the cult of the goddess Bastet lasted till year 390 A.D.
ANCIENT CHINA
Favorite animals of the Song Dynasty, spoiled by their owners.
ANCIENT JAPAN
Cats are a symbol of happiness, as exemplified by figures Maneki-neko.
RENAISSANCE
Through the Middle Ages purring felines were associated with witchcraft. Cat are back in business in Renaissance thanks to first examples of catcontent such as “Puss in Boots”.
XIX CENTURY
The real birth of modern catcontent as we know it is dated back to the 1800’s. Henry Pointer created 200 pictures with something which can be described simply as “funny cats”.
MODERN TIMES
Internet rules modern culture, but who rules the Internet?
Cats, of course.
CATS ON INTERNET
When Sir Tim Berners-Lee was asked recently what surprised him the most after 25 years of his extraordinary invention, the World Wide Web, he replied:
“I never thought there would be so many cats.”
MEMES: CEILING CAT (2003)
MEMES: OH LONG JOHNSON (2006)
www.youtube.com/watch?v=kkwiQmGWK4c
MEMES: CAT ON KEYBOARD… IN SPACE (2006)
MEMES: LONGCAT (2006)
MEMES: HAPPY CAT (2007)
MEMES: KEYBOARD CAT (2009)
www.youtube.com/watch?v=J---aiyznGQ
MEMES: PUSHEEN CAT (2010)
MEMES: NYAN CAT (2011)
www.youtube.com/watch?v=QH2-TGUlwu4
MEMES: GRUMPY CAT (2012)
CATS IN ADS
Cats have been protagonists of ads before the creation of the Internet. Before they became meme, they were cute felines that
lured consumers into stores.
CATS IN VINTAGE ADS
CHEVROLET CORVAIR (1965)
www.youtube.com/watch?v=AlHZcpuat54
Cats have always been a cultural phenomena. They were praised in all different cultures. But why use
them in ads? Does it work?
BUT WHY CATS?
JOHN ST.:CATVERTISING
JOHN ST.: CATVERTISING
www.youtube.com/watch?v=IkOQw96cfyE
The grey matter in cats' brains share intense similarities to ours, proving that cats feel emotions that are very similar to people's.
Cats' expressions of happiness, excitement, anger, playfulness, and surprise are all relatable and personalized emotions we connect with.
CATS PROJECT HUMAN EMOTIONS
Emotional connections towards a brand have a direct link to sales. The only way to earn these connections is by strategic yet bold messaging.
The popularity of cats online is so much so they rule the internet. When you place cats in a position to project a positive feeling towards your brand, you’ve pretty much hit the jackpot.
CATS CREATE EMOTIONAL CONNECTIONS TO BRANDS
Cravendale was one of the first brands to use cats as an advertising tactic, using them for their “Cats have Thumbs” viral ad, which has since seen more than 7.5 million plays on YouTube.
Following its release, there was:
- 10% increase in brand awareness -- 8% increase in sales
CATS CAN REALLY INCREASE SALES
The popularity of one British Shorthair cat was so big that it helped spur the creation of one of the most popular websites in the world, Cheezburger.com. The site has raised more than $32 million dollars from investors and it pulls in 3.6 million monthly readers.
If you want to reach young people quickly, you need to know your memes. If you want to know your memes, you need to know cats.
CAN HELP TO INTRODUCE YOUR BRAND TO MILLENIALS
Because cats are cute, fun, untrained and unexpected, use them for viral video and viral media campaign. And because they have a kind of human behavior, we use them for creating memes.
According to the site KnowYourMeme, cats represent more than 500,000 results and dogs only 28,000: cats are creating 18 times more memes than dogs.
CATS ARE MORE LIKELY TO GO VIRAL
CASE STUDY
CRAVENDALE:CATS WITH THUMBS
CRAVENDALE: CATS WITH THUMBS
www.youtube.com/watch?v=h6CcxJQq1x8
PURINAFRISKIES:REGARDING THE BIG GAME
PURINA FRISKIES: REGARDING THE BIG GAME
www.youtube.com/watch?v=erF_SdGRGEs
WHISKAS:BIG CAT LITTLE CAT
WHISKAS: BIG CAT LITTLE CAT
www.youtube.com/watch?v=qEArtwFF0dk
TEMPTATIONS:TIME TO PLAY BALL
TEMPTATIONS: TIME TO PLAY BALL
www.youtube.com/watch?v=sKkF6qFh_hc
9 LIVES:CAT’S EYE VIEW
9 LIVES: CAT’S EYE VIEW
www.youtube.com/watch?v=Df1qxtJuUmw
FREEVIEW:CAT & BUDGIE
FREEVIEW: CAT & BUDGIE
www.youtube.com/watch?v=Mp8-jITevuw
BOUYGUES TELECOM:KITTEN TELECOM
BOUYGUES TELECOM: KITTEN TELECOM
www.youtube.com/watch?v=6CB6DZr1BF8
02:BE MORE DOG
THREE:SING IT KITTY
EE:KEYBOARD CAT
SUMMARY
YOUR ADVERTISING NEEDMORE CATS.
THANK YOU!
