Persuasive Strategies and Propaganda Techniques

Persuasive Strategies and Propaganda

Techniques

04/21/23 Free template from www.brainybetty.com

Ethos•making yourself seem trustworthy and honest

•reputation

Dr. Oz

Logosusing logic, numbers, facts,

and data to support yourargument

Four out of five dentists surveyed recommend…

Pathos• appealing to your audience’s emotions• to identify with the writer's point of

Emotionhappiness, joy, sadness,

thankfulness, worry, etc. –

but the most powerful emotion is…

fear of not fitting infear of being alonefear of being uncoolfear of being afraidfear of discovery

…FEAR!

Kairos

building a sense of urgencyfor your cause

Loaded Language• A word or phrase used to encourage your

audience to lean in favor of your argument• Words are chosen with positive or negative

connotation • EX-You don’t want vicious, leashless dogs roaming

in our parks.• Shut up vs. Be quiet• EX- regime versus government, bureaucrat versus civil servant

Repetitiondriving the point acrosswith the repetition of a

word, catch phrase, or song

Bandwagon

•join the crowd•be “in”•everyone is doing it

Flattery•an attempt to praisethrough complimentary andexcessive flattery;

•insincere

Otherness•the opposite of bandwagon•not everyone does this, but you are special so you should

The few.

The proud.

The Marines.

otherness

Persuasive Strategies and Propaganda Techniques

Documents

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