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The LeadingArabic
International Newspaper
Outline
Editorial Content
Specialized PagesDaily Sections Weekly Sections
Readership
ProfilePenetration
Conclusion
Politics
Economics
Opinion
Reports
Interview
Sports (AAlam Al Riyadah)
Daily East
Weather
Local News
Daily Sections
Every Sunday - Real Estate
Every Monday - Fundamentalist Curves – Media
Every Tuesday - Travel & Tourism
Every Wednesday - Preview
Every Thursday - Touches
Every Friday - Health
Every Saturday - Taste
Weekly Sections
Every Sunday & Thursday - Business Agenda
Every Sunday , Monday , Tuesday , Wednesday & Thursday – Spaces
Every Monday - Education
Every Tuesday - IT
Every Friday – Rhythms & Arts
Every Friday – Cinema
Every Saturday - Science – Cars
Specialized Pages
Penetration
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Asharq Al-Awsat
Okaz Al Jazeera Al Mad-inah
Al Riyadh Al Watan Al Youm Al Hayat Jeddah
Al Hayat Riyadh
Makkah Al Hayat Dammam
0%
20%
40%
60%
80%
100%
120%
27.1%
8.7%
71.6%
3.0%
70.6%
16.1%
7.6%0.6%
100.0%
0.0% 0.5%
40.7%
60.6%
10.8%
82.4%
11.1%
18.3%
5.6%
98.8%
0.0%
98.9%
0.0%
12.9%5.8%
4.0%5.3%
6.8%
8.6%
81.9%
0.0% 0.0% 0.4%
99.5%
15.0%
17.5%
6.3%
6.3%4.8%
51.3%
3.7%0.3% 0.0% 0.8% 0.0%
4.3%7.4% 7.3%
2.9%6.8% 5.7%
1.1% 0.3% 0.0% 0.0% 0.0%
Central Province Western Province Eastern Province Southern Province Northern Province
Profile by Region
Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Asharq Al-Awsat
Okaz Al Jazeera Al Mad-inah
Al Riyadh Al Watan Al Youm Al Hayat Jeddah
Al Hayat Riyadh
Makkah Al Hayat Dammam
0%
5%
10%
15%
20%
25%
3.0%2.1%
9.2%
0.4%
8.3%
1.9%0.6% 0.0%
5.6%
0.0% 0.0%
4.5%
14.8% 1.4%
9.8%
1.3%
2.1%
0.5%
6.1%
0.0%
4.7%
0.0%
1.4%
1.4%
0.5% 0.6%0.8%
1.0% 6.7%
0.0%0.0%
0.0%
4.0%
1.7%
4.3%
0.8% 0.7%0.6%
5.9% 0.3%
0.0%0.0%
0.0%0.0%
0.5%
1.8%
0.9%0.3% 0.8% 0.7%
0.1%
0.0%0.0%
0.0%0.0%
Central Province Western Province Eastern Province Southern Province Northern Province
Total Sample
Asharq Al Awsat readers are spread across all regions of KSA
11.1%
24.5%
11.5%
8.2%
6.2% 5.6%
4%
12.9%11.9% 11.8%
4.8%
Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Okaz Al Jazeera Asharq Al Awsat
Al Watan Al Madina Al Riyadh Al Youm Al Hayat Jeddah
Al Hayat Riyadh
Makkah Al Hayat Dammam
-5%
0%
5%
10%
15%
20%
25%
30%
35%
29.5%
16.5% 15.8%14.5% 14.0% 13.0%
10.4% 9.8% 9.4% 8.9%
5.7%
Males
Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Males 25Year+
Okaz Al Jazeera Asharq Al Awsat
Al Madina Al Watna Al Riyadh Al Youm Al Hayat Jeddah
Makkah Al Hayat Riyadh
Al Hayat Dammam
-5%
0%
5%
10%
15%
20%
25%
30%
35%
30.2%
16.8% 15.8% 15.0% 14.9%12.7%
11.4%10.1% 9.2% 8.6%
6.3%
Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)
Okaz Asharq Al Awsat
Al Youm Al Jazeera
Makkah Al Mad-ina
Al Watan Al Hayat Damma
m
Al Hayat Jeddah
Al Sharq Al Riyadh
Al Hayat Riyadh
-5%
0%
5%
10%
15%
20%
25%
30%
35%
30.3%
26.3%
21.1%
17.7%16.0%
14.9% 14.8%13.4% 12.6%
10.6%
7.8%6.6%
Males 25,000 SR+ & 25 Years +
Profile Asharq Al Awsat
Region
27.1%
40.7%
12.9%
15.0%
4.3%
Central Province Western Province Eastern Province Southern Province Northern Province
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
77.1%
22.9%
Male Female
Profile Asharq Al Awsat
Gender
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
28.6%
26.8%
20.2%
14.0%
10.3%
15 - 24 25 - 34 35 - 44 45 - 54 55+
Profile Asharq Al Awsat
Age
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
3.3%
22.7%
30.2%
33.0%
10.8%
Less than 4000 SR 4000-8000 8000-12000 Over 12000 no Answer
Profile Asharq Al Awsat
Family Income
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
79.6%
20.4%
Saudis Other Arabs
Profile Asharq Al Awsat
Nationality
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
13.0%
55.5%
31.5%
Upto Intermediate Upto Secondary University & Above
Profile Asharq Al Awsat
Education
Read Newspapers Yesterday – Profile (KSA IPSOS 2014)
Conclusion
AAA offers the ultimate communication solutions through delivering:
High Readership
Customized content to suit readers needs
Loyal Readership
Rich environment /
context
Thank you
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