Outline Editorial ContentSpecialized PagesDaily SectionsWeekly Sections Readership ProfilePenetrationConclusion

The LeadingArabic

International Newspaper

Outline

Editorial Content

Specialized PagesDaily Sections Weekly Sections

Readership

ProfilePenetration

Conclusion

Politics

Economics

Opinion

Reports

Interview

Sports (AAlam Al Riyadah)

Daily East

Weather

Local News

Daily Sections

Every Sunday - Real Estate

Every Monday - Fundamentalist Curves – Media

Every Tuesday - Travel & Tourism

Every Wednesday - Preview

Every Thursday - Touches

Every Friday - Health

Every Saturday - Taste

Weekly Sections

Every Sunday & Thursday - Business Agenda

Every Sunday , Monday , Tuesday , Wednesday & Thursday – Spaces

Every Monday - Education

Every Tuesday - IT

Every Friday – Rhythms & Arts

Every Friday – Cinema

Every Saturday - Science – Cars

Specialized Pages

Penetration

Read Newspapers Yesterday – Profile (KSA IPSOS 2014)

Asharq Al-Awsat

Okaz Al Jazeera Al Mad-inah

Al Riyadh Al Watan Al Youm Al Hayat Jeddah

Al Hayat Riyadh

Makkah Al Hayat Dammam

0%

20%

40%

60%

80%

100%

120%

27.1%

8.7%

71.6%

3.0%

70.6%

16.1%

7.6%0.6%

100.0%

0.0% 0.5%

40.7%

60.6%

10.8%

82.4%

11.1%

18.3%

5.6%

98.8%

0.0%

98.9%

0.0%

12.9%5.8%

4.0%5.3%

6.8%

8.6%

81.9%

0.0% 0.0% 0.4%

99.5%

15.0%

17.5%

6.3%

6.3%4.8%

51.3%

3.7%0.3% 0.0% 0.8% 0.0%

4.3%7.4% 7.3%

2.9%6.8% 5.7%

1.1% 0.3% 0.0% 0.0% 0.0%

Central Province Western Province Eastern Province Southern Province Northern Province

Profile by Region

Penetration

Read Newspapers Yesterday – Penetration (KSA IPSOS 2014)

Asharq Al-Awsat

Okaz Al Jazeera Al Mad-inah

Al Riyadh Al Watan Al Youm Al Hayat Jeddah

Al Hayat Riyadh


0%

5%

10%

15%

20%

25%

3.0%2.1%

9.2%

0.4%

8.3%

1.9%0.6% 0.0%

5.6%

0.0% 0.0%

4.5%

14.8% 1.4%

9.8%

1.3%

2.1%

0.5%

6.1%

0.0%

4.7%

0.0%

1.4%

1.4%

0.5% 0.6%0.8%

1.0% 6.7%

0.0%0.0%

0.0%

4.0%

1.7%

4.3%

0.8% 0.7%0.6%

5.9% 0.3%

0.0%0.0%

0.0%0.0%

0.5%

1.8%

0.9%0.3% 0.8% 0.7%

0.1%

0.0%0.0%

0.0%0.0%


Total Sample

Asharq Al Awsat readers are spread across all regions of KSA

11.1%

24.5%

11.5%

8.2%

6.2% 5.6%

4%

12.9%11.9% 11.8%

4.8%

Penetration


Okaz Al Jazeera Asharq Al Awsat

Al Watan Al Madina Al Riyadh Al Youm Al Hayat Jeddah

Al Hayat Riyadh


-5%

0%

5%

10%

15%

20%

25%

30%

35%

29.5%

16.5% 15.8%14.5% 14.0% 13.0%

10.4% 9.8% 9.4% 8.9%

5.7%

Males

Penetration


Males 25Year+

Okaz Al Jazeera Asharq Al Awsat

Al Madina Al Watna Al Riyadh Al Youm Al Hayat Jeddah

Makkah Al Hayat Riyadh

Al Hayat Dammam

-5%

0%

5%

10%

15%

20%

25%

30%

35%

30.2%

16.8% 15.8% 15.0% 14.9%12.7%

11.4%10.1% 9.2% 8.6%

6.3%

Penetration


Okaz Asharq Al Awsat

Al Youm Al Jazeera

Makkah Al Mad-ina

Al Watan Al Hayat Damma

m

Al Hayat Jeddah

Al Sharq Al Riyadh

Al Hayat Riyadh

-5%

0%

5%

10%

15%

20%

25%

30%

35%

30.3%

26.3%

21.1%

17.7%16.0%

14.9% 14.8%13.4% 12.6%

10.6%

7.8%6.6%

Males 25,000 SR+ & 25 Years +

Profile Asharq Al Awsat

Region

27.1%

40.7%

12.9%

15.0%

4.3%



77.1%

22.9%

Male Female


Gender


28.6%

26.8%

20.2%

14.0%

10.3%

15 - 24 25 - 34 35 - 44 45 - 54 55+


Age


3.3%

22.7%

30.2%

33.0%

10.8%

Less than 4000 SR 4000-8000 8000-12000 Over 12000 no Answer


Family Income


79.6%

20.4%

Saudis Other Arabs


Nationality


13.0%

55.5%

31.5%

Upto Intermediate Upto Secondary University & Above


Education


Conclusion

AAA offers the ultimate communication solutions through delivering:

High Readership

Customized content to suit readers needs

Loyal Readership

Rich environment /

context

Thank you

Documents

Outline Editorial ContentSpecialized PagesDaily SectionsWeekly Sections Readership ProfilePenetrationConclusion