Orang Tua Group

Elizabeth, Rizki, Talita – IE 5Elizabeth, Rizki, Talita – IE 5

• For more than half a century, OT have been in the business of processing natural ingredients and turning them into quality food products that have become the choice of consumers.

•Started with health drinks that were traditionally mixed using natural ingredients.

• Through research and innovation, we have come up with unique products that win the competition.

•our popular brands such as FORMULA, TANGO, OOPS, VITACHARM, KIRANTI

•our brands have also received strong brand awards based on various surveys conducted by independent national and international market research firms.

From Traditional Herb Products to Daily Household Products 

• In 1948, as public reception of traditional health drink was beginning to proliferate.

• In 1985, established a holding company called ADA (the name stands for Attention, Direction and Action). Business development and product diversification continued under the ADA flag.

•In 1995, ADA changed its name into ORANG TUA.

HISTORY (cont’d)HISTORY (cont’d)

In 2004, the ORANG TUA logo was modified to reflect the company’s In 2004, the ORANG TUA logo was modified to reflect the company’s commitment as a producer of branded, consumer-choice products that are commitment as a producer of branded, consumer-choice products that are the pride of the company’s employees. the pride of the company’s employees.

• The new logo also appeals to the target customers, which consist of dynamic young people who are highly spirited and always young at heart.

•Today, has diversified itself into several different industry sectors such as personal care, confectionery, health drink, biscuits, dairy, jelly products, RTD Tea and Snack & Nut.

DelicaciesDelicacies

BiscuitsBiscuits

PeanutPeanut

CandyCandy

Sweet waterSweet water

Fermented Fermented milk productsmilk products

Liquid milkLiquid milk

Herbal drinksHerbal drinks

Tooth pasteTooth paste

ToothbrushToothbrush

Product Development

DelicaciesDelicacies

BiscuitsBiscuits

PeanutPeanut

CandyCandy

Sweet Sweet WWaterater

Fermented Milk ProductsFermented Milk Products

Liquid MilkLiquid Milk

Herbal DrinksHerbal Drinks

Tooth Tooth PPasteaste

ToothTooth B Brushrush

Innovation ManagementInnovation Management

R&I Center ResponsibilitiesR&I Center Responsibilities

To develop new productsTo develop new products

To enhance the quality of existing productsTo enhance the quality of existing products

To support the factories and manufacturing To support the factories and manufacturing facilities and help find the solution for their facilities and help find the solution for their operational problemsoperational problems

To use science and technology in creating To use science and technology in creating breakthrough and in developing quality products breakthrough and in developing quality products in anticipating the increasingly tight competitionin anticipating the increasingly tight competition

Technology ManagementTechnology Management

Key success of Key success of

innovationinnovation

brand awarenessbrand awareness

focusfocus

distributiondistribution

vision vision

Technology ManagementTechnology Management

has three expansion method, acquisition, joint venture, and build has three expansion method, acquisition, joint venture, and build new company. new company.

Buy 22,5% share of PT FDK Indonesia.Buy 22,5% share of PT FDK Indonesia. PT Arta Boga Cemerlang, distribution company, with 25% own PT Arta Boga Cemerlang, distribution company, with 25% own share and 75% group share and 75% group PT Puri Ngajogjakarta, four stars Hotel with capacity over 200 PT Puri Ngajogjakarta, four stars Hotel with capacity over 200 rooms, in DI Yogyakarta rooms, in DI Yogyakarta PT Crownprince Jasaboga (food company) PT Crownprince Jasaboga (food company) PT Darmex Oil & Fats, Bekasi (coconut oil company) PT Darmex Oil & Fats, Bekasi (coconut oil company) PT Panjang Jiwo Pangan Makmur, Surabaya (1982), produce PT Panjang Jiwo Pangan Makmur, Surabaya (1982), produce drinks and candy, just like Kiranti, larutan penyegar Panjang Jiwo, drinks and candy, just like Kiranti, larutan penyegar Panjang Jiwo, and larutan penyegar Orang Tua, and Tango candy and larutan penyegar Orang Tua, and Tango candy PT Brushindo Cemerlang, produce toothbrush and toothpaste as a PT Brushindo Cemerlang, produce toothbrush and toothpaste as a brand of Durodont, ABCdent, and Formula Juniorbrand of Durodont, ABCdent, and Formula Junior

Marketing of Orang Tua GroupMarketing of Orang Tua Group

Domestic MarketDomestic Market

International MarketInternational Market

The Product DistributedThe Product Distributed

DelicaciesDelicacies

The Product DistributedThe Product Distributed

DrinksDrinks

The Product DistributedThe Product Distributed

Biscuits Biscuits

The Product DistributedThe Product Distributed

Chocolates, Nuts and CandiesChocolates, Nuts and Candies

The Product DistributedThe Product Distributed

ToiletriesToiletries

Domestic MarketDomestic Market

Have a strong distribution channel Have a strong distribution channel

Advertise the product on TV with a unique Advertise the product on TV with a unique concept concept

Conduct a market researchConduct a market research

Give a sponsorship to school events, so Give a sponsorship to school events, so that their product can be promoted to that that their product can be promoted to that event directly to the customerevent directly to the customer

International MarketInternational Market

Vision of International Sales Department Vision of International Sales Department of of

To make as a company with the vision To make as a company with the vision of being a provider of the necessities of of being a provider of the necessities of

the world’s community the world’s community

International MarketInternational Market

ProductProduct

High Standard Facilities Service (Toll High Standard Facilities Service (Toll Manufacturing)Manufacturing)

Distribution MapDistribution Map

AfricaAfrica

South East AsiaSouth East Asia

Middle East & West AsiaMiddle East & West Asia

ANZ & PacificANZ & Pacific

Europe & AmericaEurope & America

International Marketing StrategyInternational Marketing Strategy

Open partnership to public for distributing Open partnership to public for distributing Orang Tua Group productOrang Tua Group product

Participate in international food exhibition, Participate in international food exhibition, business gathering and conferencebusiness gathering and conference

International ExhibitionInternational ExhibitionInternational International Gulfood in Gulfood in DubaiDubai

ANUGA ANUGA (Allgemeine (Allgemeine Nahrungs-Und Nahrungs-Und GenussmittelausstGenussmittelausstellung) atau ellung) atau General Food and General Food and Food-Stuff Food-Stuff Exhibition in Exhibition in GermanyGermany

Expanding Strategy of OTGExpanding Strategy of OTG

AcquisitionAcquisition

Together with ABC Group, Orang Tua Together with ABC Group, Orang Tua Group has controlled more than 50 Group has controlled more than 50 companies.companies.

PartnershipPartnership

Offering to become distributor of Orang Tua Offering to become distributor of Orang Tua Group product. Group product.

Thank YouThank You