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Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Oracle Eloqua & Content Marketing Roadmap & Vision
Stephen Streich Senior Director, Product Management, Division April 2017
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Confidential – Oracle Internal/Restricted/Highly Restricted
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Confidential – Oracle Internal/Restricted/Highly Restricted 2
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Agenda
3
Vision
Recent Innovations
Coming Soon
Strategic Investments
Q&A
1
2
3
4
5
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Confidential 4
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
OMC Vision
Oracle Confidential
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51% of organizations are now using 21 or more digital marketing solutions (eConsultancy)
The Average # of MarTech Solutions Per Business Is Growing
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Disconnected Tools
78% of customers don’t receive consistent experience across channels. — Accenture
94% of customers have discontinued communication with a company because of irrelevant messages. — Blue Research
Marketers Lean Heavily on Fragmented Tools
Pass Fragmentation Onto Customer
Bombarded, Customers Don’t Convert or They Leave
Oracle Confidential
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11% Marketers who have high
confidence in the audience they’re targeting.
-Nielsen
Cookie IDs
Social IDs Purchase IDs
Mobile IDs Postal IDs Email IDs
Disconnected Identities
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Disconnected Channels
Of marketers have silo’d teams and technologies
by channels -eConsultancy
93% Marketing Agency
EMAIL WEB SOCIAL MOBILE CONTENT OFFLINE CREATIVE MEDIA
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Disconnected Innovation
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Who will put the puzzle pieces together?
Oracle Confidential 11
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 12
Connected Data
1st Party Data
2nd Party Data
Audience Data Marketplace
Oracle Datalogix
Oracle B2C Cross-Channel Orchestration Oracle B2B Marketing Automation Intelligent
Orchestration
Display Video TV Web Search Mobile Email Social Store
Oracle AppCloud
Digital Experience Management
Oracle Content Marketing
Oracle Social Marketing
Oracle WebCenter Sites
Oracle Commerce
Optimization & Insights
Oracle Maxymiser Marketing Cloud Analytics
Actionable Audience Profile
Anonymous Profile
Known Profile
Oracle Data Management Platform
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Oracle Marketing AppCloud 500+ integrations with third-party data, app, and media partners
Oracle Confidential 13
Data Media Apps
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Leveraging Oracle Technologies Across Products
Oracle Confidential 14
Integration Cloud Service
Tenant Administration
System
Oracle Business Intelligence
Oracle ID Graph
ORACLE ID GRAPH
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Who will make Modern Marketing real?
3. Cross-Channel & Cross-Device
1. Data-Driven 2. Adaptive
Preferences
Interests
Behaviors
Contextual
Personalized
Intelligent
Email, Social, Mobile, Display
In-store, Events, Online
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | 16
Recent Innovation
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Driving Marketing Cloud Unification
New Look & Feel
through the user experience evolution for Eloqua
Oracle Confidential
Refreshed Look & Feel throughout • New My Eloqua Today Overview
Dashboard • New navigation menu • Updated Campaign Canvas including
icons, menus, and visual cues • Oracle Alta UX stylings across OMC
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Real-time data transformation with arrival
of Program Canvas
Oracle Confidential
A first of it’s kind, Program Canvas: • Improves speed to lead
• Simplifies data transformation & normalization
• “Listen” for changes & triggers actions within programs Only Eloqua can do this!
GA
Program Canvas Arrived
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Program Canvas 2016 Highlights • New Steps & Options • Compare Date
• Listen to Lead Score Changes
• View / edit shared list from the shared list step on Campaign & Program Canvas
• Delete Custom Object Record
• Add linked contacts to program
• Label Assignment Workflows • Segments available as a source on the canvas • Contact Bypass Report
Oracle Confidential 19
Program Canvas Arrived
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Email Enhancements
Simplifying creating and editing emails within Eloqua A variety of enhancements including:
• Better Email Preview Functionality
• Easier Content Component Editing
• Improved Signature Rules
• Edit Time Zones in Simple Email Campaigns
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Improved Signature Rules
• The Email Sender Display Name and Email Sender Address fields in the default settings of your Eloqua user profile now automatically populate the Reply-To Display Name and Sender Display Address fields respectively in signatures layouts, if you enable the corresponding settings in the Personalize Email Headers area of the signature rules.
Email Sender Display Name Sender Display Name & Reply-To Display Name
Email Reply-To Address Reply-To Address
Email Sender Address Sender Display Address (“From”)
21
Email Enhancements
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Edit Time Zones in Simple Email Campaigns
• Time zone is now an editable field for both simple and A/B testing campaigns –This is to address issues related to users in different time zones editing a
simple email campaign
22
Email Enhancements
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Form Enhancements
Get to know your buyers without compromising their experience
Form Pre-Population – Email Groups • Replaces Form Pre-pop App • Single Checkboxes only, Checked value aligns with email
group OR global subscription status; Update global/group subscription status using form processing steps
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Sales can leverage every interaction. Always. Everywhere.
24
Oracle Confidential
Eloqua Engage Enhancements
Updates to Eloqua Engage • Add attachments, insert images, field merges, and
hyperlinks, preview before sending, better sorting & searching, and enhanced Admin Controls
• Available in French, Japanese, German, Spanish, Brazilian Portuguese, Turkish, Italian, Czech, and Korean.
• Integrations are now available for Oracle Sales Cloud, Microsoft Dynamics 2013, and Salesforce1 in addition to Salesforce, CRM onDemand, and OKTA
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Eloqua Profiler App Enhancements • Responsive App: Mobile/Tablet-friendly • Better labeling of activities, interactive activity graph, and can
switch between lead score models • Configurable social fields like Facebook, LinkedIn and Twitter
handles • Option to show a Contact’s subscription which shows if the
contact has opted out of communications • Ability to “View All My Web Alerts” directly within the app
Eloqua Profiler Enhancements
Sales can leverage every interaction. Always. Everywhere.
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
New Apps For Eloqua Delivered
Newly added/enhanced Apps: • Contact Washing Machine App [updated] • Facebook Lead Ads App [new] • Date App [new] • Oracle Sales Cloud App* [new] • Oracle Integrated Cloud Service App [new] • Webex and Citrix App Enhancements * Controlled Availability
Fully integrated app experience
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
WeChat GA
• Now generally available!
• WeChat subscription accounts are now supported.
• You can now generate WeChat QR codes that can be inserted in your promotional material.
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
CRM Integration Enhancements
CRM Integrations
Support for TLS 1.1 and 1.2 encryption
for SFDC Integration
Support for Oracle Sales Cloud
Integration R12 (Existing Integration)
MSCRM Dynamics 365 Online is now
supported
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Sales Cloud App Enhancements
• Bi-directional support for Top-Level Custom Objects in OSC
• View Import Progress and Completed Details
• Bi-directional field mapping on Actions
• New Global Reporting Dashboard • Support for Static and Dynamics
dates on Actions
Controlled Availabiliy
CRM Integrations
Controlled Availability
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential
Increase the velocity, flexibility, and extensibility of your Integrations via Integration Cloud Service (ICS)
FUTURE AVAILABLE
Eloqua CX Adapter
Contacts, Accounts, Custom Objects
Leads, Contacts, Accounts, Opportunities,
Custom Objects
Simplified CX Integrations
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
API Documentation Enhancements Easier to use and more accurate
Oracle Confidential
API Documentation Enhancements
• New API End Point Documentation
• Eloqua Developer Changelog • New and enhanced tutorials
and reference pages
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Bulk API Enhancements
Oracle Confidential – Internal
Bulk API Enhancements
• New Features: • Lead Scoring Models and Fields
Available via the Bulk API • Sync action endpoints to execute
sync actions without running a data import • Option to Export System Timestamp
Fields in UTC • Events endpoints to discover events and event
fields, and export event registrants • Improvements:
• Export Definition Field Limit Increased to 250
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
New API Endpoints
APIs and Developer Framework
• Application API • Send quick send and low volume emails • Low-volume Retrieve of Accounts (up to 200 by id) • Retrieve Account Group membership information for an Account • CRUD on Account Groups • Low-volume Retrieve of Contacts (up to 200 by id) • Retrieve Contact List membership information for a Contact • Retrieve Signature Rules • Retrieve a list of Visitor Profile Fields
• Developer Framework • Retrieve outbound logs for Apps cross-pod
Oracle Confidential
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Coming Soon
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Reporting A new look for
Custom Reporting
Controlled Availability
New Insight Reporting powered By Oracle BI Leverage Best-of-breed analytics to measure marketing success.
Oracle Confidential
Custom Dashboards
New Reporting Area
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | 36
Insights New Dashboards
Form Performance
Lead Score Model
Access Actionable
Oracle Confidential
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Actionable insight
within #1 mail client used by sales people
Insight In full digital
profile
Engage with approved content &
track interaction
Validate new contacts field merges exclusions
Oracle Confidential
Sales Tools for Microsoft Outlook
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
LinkedIn Campaign Manager
Lead Gen Forms
Matched Audiences
CA CA
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Responsive Content Creation Build stunning cross-device content without having to see or touch a single piece of code.
modular templates
natively responsive
guide experience
Responsive Email Editor
Oracle Confidential
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Sales Tools Enhancements
Profiler: Contact Views • If available, click the View drop-
down to select a View that determines which fields are available in a contact’s Details tab
40
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Engage: Contact Views • If available, click the View drop-
down when creating or editing a contact in Engage to determine which fields are shown
41
Controlled Availability
Sales Tools Enhancements
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Strategic Investments
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
• A/B Testing on Multi-Step Campaigns
• Account Profiler & Cloud Apps for Sales Tools
• App Based CRM Integrations – Salesforce
• Facebook Custom Audiences
• Email metrics by device
• Reporting API
• Auditing for primary assets / objects
• Data Privacy & GDPR
• Authenticated microsites & secure inbox viewer
Oracle Confidential 43
A Look Ahead – Strategic Investments
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Testing Email A/B
Allow marketers to easily test their emails to drive better overall performance and conversion rates on individual assets and within campaigns.
Simple A/B Test
Campaign A/B Split
Nurture Campaign Test
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Lead Ads Custom
Audiences
GA future
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Action
Account Profile Data
Account Based Marketing
Aggregate Data Across Accounts
Integrated 3rd Party Predictive Models
LifeCycle Views
Oracle Confidential
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App-Based
Integration The power of the Program Canvas drives speed to lead while increasing the flexibility and extensibility of your integrations
FUTURE AVAILABLE
I N T E G R A T I O N CLO U D S E R V I CE
App Based Integration
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | 48
Reporting Data
Reporting API
Combine Eloqua Reporting data with
other enterprise data
Integrate with 3rd party analytics products
Share
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Cross Device Leverage Actionable
Segmentation
Oracle Confidential
Reporting
Email Metrics by Device
Email Metrics
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GDPR Data Privacy & GDPR
Oracle Confidential
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Access Control, Logging, and Audit
More Robust
Access control
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Logging
Access, Logging and Auditing
Auditing
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And so much more!
Visit the Eloqua Release Center in Topliners for more
information, including release notes, and videos!
Oracle Confidential
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 53
Questions?
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