Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016

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Product RoadmapOracle Eloqua

February 2016Taha Sheikh, Group Product Manager

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@sstreich #MME15



Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle OpenWorld 2014 2


Agenda


Oracle Marketing Cloud Overview

Recent Innovations

2016: The Year Ahead

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EMAIL MOBILE SOCIAL WEB COMMERCE SALES DISPLAY PAID SOCIAL SEARCH

• APIs

• Enterprise Integrations

• App Marketplace

Open PlatformPull together marketing apps, data and media

CollaborationDevelop streamlined processes for marketing teams

• Asset sharing

• Data sharing

• Cross team collaboration

• External collaboration

• Workflow & Approvals

Data & SegmentationIdentify and target audiences individually

• Contact profiles

• Custom data

• Behavioral data

• Personas

• Segmentation

• Audience Data Marketplace

• Intent and Interest Data

Reporting, Analytics & Predictive IntelligenceAttribute revenue for marketing

• Campaign reporting

• Content reporting

• Revenue Attribution and transaction reporting

• Look-a-like

• Lead scoring

• Audience analytics

EnterpriseA platform that marketers love, but IT trusts

• User management and roles

• Sandboxes

• HA/DR

• Globalization

ContentEngage customers personally

• Personalization

• Message editors

• Content marketing

• Asset management

Cross-Channel Orchestration & Campaign Management Create consistent experience

• Campaigns and programs

• Landing Pages and Forms

• Real time response

• Audience Injection


Recent Innovations

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Lighter, brighter, responsive experience for Oracle Eloqua


User Experience Evolution Has Arrived!


A/B Testing to Improve Email Performance

Optimize message contentMetrics show which content drove better results

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Drive conversions Only the best version of the email is sent to contacts

Save timePlatform automatically tests and sends the winning email


New Visual Clickthrough Report

Next-generation operational report allowing marketers to quickly see the click-through activity on tracked links in emails

• Each tracked link shows percentage of total click-throughs on the corresponding link

• Track distinct clicks on links repeated multiple times throughout email

• Tailor future email communications based on the interest contacts have shown through click activity

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Centralized Template Management

• New template capabilities help users create assets with defined editable sections (to control branding, insert legal disclaimers, etc.)

• Maintain tight control over what areas users can modify, delete or add to.

• Enforce access and security roles for centralized management of templates across a distributed enterprise

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Maintain Brand, Layout & Access Control


Security Enhancements


Apply ACE permissions to even more assets to lock down access by user or system group

• Dynamic Content

• Signature Rules

• Signature Layout


Marketers can preview a contact’s lead score to validate model changes

• Preview a contact’s lead score by launching a preview pane and searching for a contact

• Model does not need to be active to preview a contact’s score

• Preview up to 10 contacts at once

• Facilitates quick testing, validation and collaboration on model changes

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Preview Lead Scores

DMP Partners

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The Oracle Marketing AppCloud

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Marketing Technology Partners

The Oracle Marketing AppCloud features the industry’s most comprehensive marketing

technology ecosystem. The AppCloud offers Oracle customers more than 430 marketing apps

and technology integrations required to extend and optimize their technology investments.


Example Use Case: Using a Data Warehouse to Improve Segmentation

Large, preexisting data warehouse

with TBs of customer data

Cloud Audience app accesses external data

warehouse to segment audiences in

Eloqua

Build batch or drip-style campaigns feed by audiences from external systems

Other examples: Push contacts into campaigns who…• Attend an event• Interact with external content• Make a purchase

Cloud Audiences


Example Use Case: Trigger Offer During a Campaign

Prospect requests a trial from a landing

page within a campaign

Cloud Action app triggers internal

workflow to provision the trial in an external

system

Trigger ‘actions’ in external systems from a campaign

Other examples: • Send SMS• Register for a service• Send print mail• Send an invoice• Update CRM

Cloud Actions


Example Use Case: Segment Based on Service Contract Status

Customer’s contract status is maintained in

an external Service system

Cloud Decision app controls workflow to

send a reminder email during the month of

contract renewal

Control campaign flow based on data in external systems

Other examples: • Make decisions based on social activity• Credit score (sensitive information)• Contract Status• Video engagement• Event attendance• Purchase history• Preferred language

Cloud Decisions


Example Use Case: Next Best Offer From Recommendation Engine

Customer or Prospect visits landing page or

gets sent an email

Cloud Content app retrieves best offer for

that customer from recommendation engine

Dynamically pull highly targeted content from external systems

Other examples: • Embed RSS Feeds to keep content fresh• Pull content from enterprise CMS instead of storing in Eloqua• Merge customer data from an external data warehouse into assets

Cloud Content

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The Year Ahead2016

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New Navigation Options IntroducedUser Experience Evolution

OR


Quickly Measure Marketing Effectiveness

Analytics & Reporting


• Bespoke, in-application, operational reports and dashboards for marketers separate from BI analytics

• Improved performance, scalability and availability

• Oracle BI custom reporting and analytics capabilities for power users

• Exposes new Analytics APIs for customers and partners to develop against, opening up access to the data warehouse

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Next Gen Analytics


CONTROLLED AVAILABILITY

New Dashboards


Program CanvasStrategically leverage your data


New Program Canvas

Advanced Data Workflows

Faster and easier to leverage behavioral customer data


Contact Washing Machine App

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• Simplified, robust, and fast CRM integration

Next Generation CRM Integration

Q1 2016


Better complex segment performance on larger sets of data utilizing big data store for profile and activity data

Data & SegmentationIdentify and target audiences individually

Big Data Segmentation


ProfilerGain View of Prospect Behaviors,

Preferences and Attributes

EngageLeverage Polished Marketing

Content Anywhere

Sales Tools


Sales Tools: What’s New?

ProfilerAccess now via a

Chrome Extension

EngageUtilize in Mobile and Tablet Environments

to Deliver Relevant Content


Oracle EloquaSales Tools for Google ChromeArm Sales reps to access Digital Body Language and send tracked emails to entire lists from any website.
