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NUMMER 3 • 2015
in focus
platform
SERVICE
MEALTIMES ARE A
YOUR SERVICE
IMPRESSIONS LAST
FOR
H U M A NCONVERSATIONS
GET STYLISH WITH
The ingredients for a world-class experience
For Carl Jan Granqvist, dinner is more than just food.
Products which raise the bar on your personal strength.
'Årets Servitör' Waiting Staff of the Year 2011 winner, Ludvig Jureskog, on how good service impacts the dining experience.
first
NO 3 •2015
M A G A Z I N E S E G E R S S I D A 2
Doing your job properly is particularly important when you are
working to create experiences for others. One way of making
things simpler for your staff is to make a good impression by
providing them with good-fitting and comfortable clothing,
meaning they can put their efforts into what really matters -
a great welcome for customers. Here at Segers, we have
decades of experience in the field, and will happily help you find
the right items amongst our wide range of clothing. Why not
start by taking a look through this issue of Magazine Segers?
M I A K I N NMarketing manager at Segers
D R E S S I N G F O R A R O L E H A S N E V E R
B E E N S I M P L E R
O N T H E C O V E R
O N T H I S P A G E
MAGAZINE
P . 0 3 A N O C E A N O F O P P O R T U N I T I E S
Navy blue garments suitable for both day and night.
P . 0 6 M E E T C A R L - J A N G R A N Q V I S T
Foodies throughout Sweden explain the balance between food and people.
P . 1 2 T W O S H A D E S O F G R E Y
Choose mixed anthracite for a timeless look.
P . 1 6 S H I R T S T H A T
S T A N D O U T
Browse through a colour scheme from red to blue and patterns from checked to paisley.
P . 0 8 C H I C B L A C K
Sober black clothing allows a more elegant expression.
P . 2 1 W A I T I N G S T A F F
O F T H E Y E A R
Ludvig Jureskog on the importance of winning service.
P . 1 8 W A I T I N G
Visible comfort
J A C K E T 7 2 2 0 5 1 5 0 0 2 - 1 5 2 , 8 6 E U R OS H I R T 1 2 2 6 9 9 8 6 0 1 - 4 3 , 9 3 E U R O
J A C K E T 7 2 1 9 5 1 5 0 0 2 - 1 8 6 , 6 7 E U R OS H I R T 1 2 1 5 9 9 8 6 0 3 - 4 8 , 2 1 E U R O
C H I N O S 8 6 2 7 6 4 0 0 2 4 - 4 9 , 8 8 E U R O
Prices applicable as of 1 October 2015.Segers reserves the right to make changes and does not assume liability for any typographical errors in the price lists. All prices are EURO
M A G A Z I N E S E G E R S S I D A 2
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N A V Y B L U E
M A G A Z I N E S E G E R S P A G E 3
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M A G A Z I N E S E G E R S P A G E 4
0 1 A C C E S S O R I E SAvailable to order, price on application.
0 2 T R O U S E R S , M E N ' S 8 4 8 1 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–C154. Two-way stretch. Tighter design, smooth front, hook-and-eye waistband, loops. Angled front pockets and back pockets. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 102,50 EURO
0 3 S H I R T, M E N ' S 1 2 1 5 & S H I R T, L A D I E S ' 1 2 2 6Read more about out shirts on pages 16-17.
0 4 J A C K E T, M E N ' S 7 2 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel. Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester. Length centre back 75 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 186,67 EURO
0 5 S K I R T 2 3 1 6 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Straight cut with waistband, pockets, right with key loop. Zipper, box pleat at centre back. Lining 100% polyester. Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 77,74 EURO
0 6 W A I S T C O AT, W O M E N ' S 6 0 0 8 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Seams over the bust and at the back. Breast pocket and side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 53 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO
0 7 C H I N O S , M E N ' S 8 6 2 7 6 4 0100% cotton. C44–60, C144–154. Garment washed. Slim fit and leg width. Full waistband with belt loops. Button fly. Side pockets. Slash pockets, back. Wash 60°C. Qual 640: 015 black, 024 sand. Price: 49,88 EURO
0 8 C H I N O S , W O M E N ' S 8 6 2 2 6 4 0 100% cotton. C34-48. Garment washed. Slim fit and leg width. Full waistband with belt loops. Button fly. Side pockets. Slash pockets, back. Wash 60°C. Qual 640: 015 black, 024 sand. Price: 49,88 EURO
0 9 J A C K E T, W O M E N ' S 7 2 2 0 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 152,86 EURO
M A G A Z I N E S E G E R S P A G E 4
T H E U N C R O W N E D K I N G
O F G A S T R O N O M Y
M A G A Z I N E S E G E R S M E E T S
M A G A Z I N E S E G E R S P A G E 6 M A G A Z I N E S E G E R S P A G E 6
To a Swede, at least, Carl Jan Granqvist
hardly needs any introduction. For
decades he has been with us in our
kitchens, ready to teach us and get
us to dare to investigate new gas-
tronomic delights. And despite his age
of 69, he is still breaking new ground.
His latest project is ambitious - creat-
ing a training session which will main-
tain and strengthen Europe's role as a
culinary destination. The training, which
combines culinary experience with art,
crafts and science, goes by the name
Aptitum and will result in an MA degree
- something which is not currently avail-
able within gastronomy. The training
is based around five scientific areas:
a core set of values, climate, terroir,
habitat and technology.
The core set of values is that the Christian
meal time is based on a starting point of
'love and understanding'. Climate – we
all eat differently, whether we're a Sicilian
fisherman or a Sami reindeer herder,
dependent on our climate. Terroir is a
French term, based around knowledge
of the soil and water. Habitat is knowing
what type of plants, trees, animals and
fish live in and on the terroir.
Technology means the knowledge of
technology to prepare meals, as well as
the technology to manage and prepare
the raw ingredients.
These areas of expertise together cre-
ate a cross-disciplinary insight into the
complexity of a meal time. The theo-
retical sections should be able to be
taken in English, via distance learn-
ing, whilst the technical sections must
be taken in an advanced lab. Next to
Carl Jan's home, Saxå Herrgård, just
outside of Filipstad, is Saxå Bruk. The
blast furnace building, which is a giant
pot where iron has been melted for over
500 years, is an industrial monument of
national importance. This is where the
technical centre will be established.
When we interviewed Carl Jan, he was
in full swing organising and preparing
meals for the chamber music festival
in Saxå, which is celebrating its 30th
anniversary.
"I rarely cook food for myself these
days, but I am trained in both gour met
cooking and service. Being both a spe-
cialist and an academic has really re-
laxed me. I can always cobble together
a lobster stock," laughs Carl Jan, "as I
know that half of what I need to know is
available online."
Saxå Herrgård, which is also a hotel
and restaurant, has been in Carl Jan's
ownership since 1984. However, it is far
from Carl Jan's only project. Many peo-
ple (at least in Sweden) will recognise
him from TV, working as wine connois-
seur and dancing till he dropped in the
show Let's Dance.
He is also Visiting Professor Emeritus in
the art of food at Norsk hotellhøgskole,
which is part of the University of Stavan-
ger, and has an honorary PhD in Culi-
nary Arts from the School of Hospitality,
Meal Science and Culinary Arts at the
Grythyttan campus at Örebro University.
In 1972, Carl Jan took over Grythyttans
Gästgivaregård country inn, which he
then ran for over 30 years. In the 1990s,
he became involved in and founded
Måltidens Hus and the School of Hos-
pitality, Meal Science and Culinary Arts
in Grythyttan. At the very least, you can
say that Carl Jan has put the little town
very firmly on the map! Today, the course
has created around 3000 degree grad-
uates in Culinary Arts and a large num-
ber of Sweden's leading chefs, serving
and waiting staff, and sommeliers were
trained here. Something which Carl Jan
is evidently proud of.
"Our industry is growing faster than
Sweden's GNP and has a turnover of
over 185 billion every year. A total of
150,000 people are employed in the
experience industry, and we can clearly
see that we are competitive at an inter-
national level."
A CONNOISSEUR IS BORN
Carl Jan's significant interest in all things
foodie has been with him since his ear-
ly days. Meals were always a key point
during his childhood growing up outside
Örebro. His mother loved parties and
said that everything outside mealtimes
was simply a shipping route to them.
"I learned from an early age that meal-
times are a platform for human conver-
sations, where democracy is nurtured,"
explains Carl Jan.
The fact that both his parents were
teachers had a positive effect on Carl
Jan's development. At an early stage,
it was discovered that Carl Jan had
dyslexia, something which his parents
remedied by simply finding other ways
for him to absorb and memorise infor-
mation. The teaching method of using all
the senses to absorb information, also
applies to food. Meals are a sensory
enriching experience where taste, smell,
sight and hearing all play a role. The con-
cept is known as the Sapere method,
and Carl Jan was an early introducer of
this method to learning in Sweden.
In other words, the whole of all the parts
is incredibly important, at least if you ask
Carl Jan - who recalls two pioneers in
Swedish gastronomy: Tore Wretman,
who ran Operakällaren restaurant, and
Tore's predecessor Agnar Meurling who
ran the Rosenbad public house empire,
before it became government offices.
Besides serving the country's best food,
they both put a lot of effort in ensuring
the whole was not forgotten. Work-
ing with the nation's foremost artists
and designers was of course a given.
The staff uniforms were developed to
radiate elegance as well as fulfilling a
practical function. Operakällaren's white
jackets, fastened with buttons and with
a stand-up collar, allowed the serving
staff to avoid shirts and bow ties, and set
a new industry standard. All the jackets
also had shoulder straps, which indicat-
ed the wearer's rank. The jacket design
and cut gave the wearer a slim silhouette
and was accompanied by black trou-
sers, socks and shoes.
"These days, waiting staff have experi-
enced a kind of demotion in Sweden.
We have been inspired too much by
America, where waiting staff are not
treated with dignity. If Sweden and Eu-
rope are to remain attractive tourist des-
tinations, we need to retain our roots,
otherwise the experience is diminished,"
says Carl Jan, who himself places a lot
of importance of the whole experience
in his meals.
His own formula for a successful dinner
has three strands: rhetoric, linguistics
and semantics. It is about analysing
the guest's needs through curiosity and
questioning, as well as guiding the indi-
vidual through the experience, Carl Jan
explains:
"A successful dinner is about taking care
of the guests verbally. It's something
of an Achilles' heel for the Swedes; we
generally find it difficult to express knowl-
edge, happiness and warmth. If you're
successful, you instil confidence and the
guest feels comfortable. It is incredibly
important to have interdisciplinary and
holistic thinking; that as a specialist, you
have to radiate professionalism and hap-
piness - it's fun to meet guests!
A G E : 6 9
B O R N : H I D I N G E , Ö R E B R O C O U N T Y
FA M I LY: S O N , C A R L J O H A N , 2 3
B R I E F E D U C AT I O N A L H I S T O RY: A RT H I S T O RY AT S T O C K
H O L M U N I V E R S I T Y, V I R G I N S K A S C H O O L O F R E S TA U R A N T
D E PA RT M E N T I N Ö R E B R O , O P E R A K Ä L L A R E N ' S I N T E R N A L
T R A I N I N G , V I N O C H S P R I T A B ' S I N T E R N A L T R A I N I N G .
A C H I E V E M E N T S : I N N K E E P E R AT G RY T H Y T TA N S G Ä S T G I
VA R E G Å R D C O U N T RY I N N F O U N D E R O F G R A P P E , S C A N
D I N AV I A ' S F I R S T W I N E S T O R A G E C E L L A R . F O U N D E R O F
M Å LT I D E N S H U S I N O R D E N , G RY T H Y T TA N . F O U N D E R
O F T H E ( N O W C L O S E D ) 1 M I C H E L I N S TA R R E S TA U R A N T
L E I J O N T O R N E T I N G A M L A S TA N .
C A R L J A N G R A N Q V I S T I S S W E D E N ' S M O S T F A M O U S R E S T A U R A T E U R A N D
F O O D & W I N E C O N N O I S S E U R . A F T E R S P E N D I N G A L L H I S L I F E I N G A S T R O N O M Y ,
H E I S T H E G O - T O E X P E R T O N E V E R Y T H I N G T O D O W I T H E A T I N G , F R O M H O W
T O M A K E A B A S I C L O B S T E R S T O C K , T O H O W T O T A K E C A R E O F Y O U R G U E S T S
I N T H E B E S T P O S S I B L E W A Y . F O R S E G E R S M A G A Z I N E , H E W I L L R E V E A L
T H E S E C R E T S F O R C R E A T I N G T H E G O L D S T A N D A R D O F M E A L T I M E S .
A B O U T C A R L J A N G R A N Q V I S T
M A G A Z I N E S E G E R S P A G E 6 M A G A Z I N E S E G E R S P A G E 7 M A G A Z I N E S E G E R S P A G E 6
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M A G A Z I N E S E G E R S S I D A 9
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M A G A Z I N E S E G E R S P A G E 1 0 M A G A Z I N E S E G E R S P A G E 1 0
M A G A Z I N E S E G E R S S I D A 1 1
0 1 J A C K E T, M E N ' S 7 2 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel. Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester. Length centre back 75 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 186,67 EURO
0 2 A C C E S S O R I E SAvailable to order, price on application.
0 3 W A I S T C O AT, M E N ' S 6 0 0 9 5 1 5 44/54/2% Wool/Polyester/Lycra. C44–C60.Two-way stretch. Breast pocket and two side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 58 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO
0 4 S K I R T 2 3 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Tight fitting model with no waistband, zipper and slits at back. Key holder. Lining 100% polyester. Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 77,74 EURO
0 5 S H I R T, M E N ' S 1 2 1 5& S H O R T, W O M E N ' S 1 2 2 6Read more about out shirts on pages 16-17.
0 6 T R O U S E R S , M E N ' S 8 4 8 1 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–C154. Two-way stretch. Tighter design, smooth front, hook-and-eye waistband, loops. Angled front pockets and back pockets. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 102,50 EURO
0 7 J E A N S , W O M E N ' S 8 6 2 0 2 7 9 73/27% Cotton/Polyester stretch T400. C34–C48. Denim. Classic five pocket model, side pockets, back pockets, coin pocket. Stitching in contrasting colours. Patent button, rivets. Zip fly. Loops. Wash 60°C. Qual 279: 076 dark blue. Price: 51,07 EURO
0 8 J E A N S , M E N ' S 8 6 2 1 2 7 9 73/27% Cotton/Polyester stretch T400. C46–C56. Denim. Classic five pocket model, side pockets, back pockets, coin pocket. Stitching in contrasting colours. Patent button, rivets. Zip fly. Loops. Wash 60°C. Qual 279: 076 dark blue. Price: 51,07 EURO
09 JACKET, WOMEN'S 7220 515 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 152,86 EURO
1 0 J A C K E T, W O M E N ' S 7 2 2 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 72 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 164,76 EURO
M A G A Z I N E S E G E R S P A G E 1 0 M A G A Z I N E S E G E R S P A G E 1 0
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M A G A Z I N E S E G E R S S I D A 1 3
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M A G A Z I N E S E G E R S S I D A 1 5
0 1 J A C K E T, W O M E N ' S 7 2 2 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 164,76 EURO
0 2 A C C E S S O R I E SAvailable to order, price on application.
0 3 T R O U S E R S , W O M E N ' S 8 4 7 6 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Smooth front, slightly more width over the buttocks and thighs. Waistband with belt loops. Hook and eyes. Round-cut front pockets. Waist depth 23 cm, inseam length 82 cm, foot width 40 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 98,69 EURO
0 4 S K I R T 2 3 1 6 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Straight cut with waistband, pockets, right with key loop. Zipper, box pleat at centre back. Lining 100% polyester. Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 77,74 EURO
0 5 S H I R T, M E N ' S 1 2 1 5& S H O R T, W O M E N ' S 1 2 2 6Read more about out shirts on pages 16-17.
0 6 W A I S T C O AT, W O M E N ' S 6 0 1 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Seams over the bust and at the back. Breast pocket. Side pockets, key loop to the right. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 68 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 95,83 EURO
0 7 T R O U S E R S , W O M E N ' S 8 4 7 4 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Straight fit. Smooth front. Waistband with belt loops. Hook and eyes. Round-cut front pockets. Waist depth 20 cm, inseam length 82 cm, foot width 36 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 98,69 EURO
0 8 J A C K E T, M E N ' S 7 2 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146-156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel. Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester. Length centre back 75 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 186,67 EURO
M A G A Z I N E S E G E R S P A G E 1 4 M A G A Z I N E S E G E R S P A G E 1 4
S H I R T S T H A T
S T A N D O U T
M A G A Z I N E S E G E R S P A G E 1 6
000
006
071
111
078
015
053
603
601
602
S H I R T, M E N ' S 1 2 1 5 3 0 5 / 3 0 6 / 9 9 8S-XXL. Classic cut. Wash 40°C.
Qual 305: 55/45% Cotton/Polyester, colour 015 black. Price: 41,43 EUROQual 306: 60/40% Cotton/Polyester. Fil á fil, colour 000 white, 006 light blue, 053 cerise, 071 aqua,
078 midnight blue, 111 light grey. Price: 41,43 EUROQual 998,601: Cotton/Polyester, colour 601 blue/white checked. Price: 43,93 EURO
Qual 998 602: 100% Cotton, colour 602 blue/beige print. Price: 51,07 EUROQual 998,603: 100% Cotton, colour 603 red/blue/white checked. Price: 48,21 EURO
S H I R T, W O M E N ' S 1 2 2 6 3 0 5 / 3 0 6 / 9 9 8XS-XXL. Classic cut, slightly waisted. Wash 40°C.
Qual 305: 55/45% Cotton/Polyester, colour 015 black. Price: 41,43 EUROQual 306: 60/40% Cotton/Polyester Fil á fil, colour 000 white, 006 light blue, 053 cerise, 071 aqua,
078 midnight blue, 111 light grey. Price: 41,43 EUROQual 998,601: 60/40% Cotton/Polyester, colour 601 blue/white checked. Price: 43,93 EURO
Qual 998 602: 100% Cotton, colour 602 blue/beige print. Price: 51,07 EUROQual 998,603: 100% Cotton, colour 603 red/blue/white checked. Price: 48,21 EURO
M A G A Z I N E S E G E R S P A G E 1 6 M A G A Z I N E S E G E R S P A G E 1 7
G E T S T Y L I S H W I T H
Y O U R S E R V I C E
M A G A Z I N E S E G E R S P A G E 1 8
W A I T E R ' S J A C K E T, M E N ' S 1 3 0 0 2 5 3 / 2 0 1 253: 52/48% Polyester/Cotton satin. 201: 65/35% Polyester/
Cotton satin. C44–C60. Stand-up collar. Seams at the back. Breast pocket. Side pockets. Loops for shoulder
straps. Loose metal buttons, art. no 1001, one set (ordered separately). Wash: Wash 85°C.
Qual 253: 000 white. Qual 201: 015 black.Price: 58,81 EURO
W A I T E R ' S J A C K E T, W O M E N ' S 1 2 0 0 2 5 3 / 2 0 1 253: 52/48% Polyester/Cotton satin. 201: 65/35% Polyester/
Cotton satin. C34–C50. Stand-up collar. Seams at the back. Breast pocket. Side pockets. Loops for shoulder
straps. Loose metal buttons, art. no 1001, one set (ordered separately). Wash 85°C. Qual 253: 000 white.
Qual 201: 015 black. Price: 58,81 EURO
M A G A Z I N E S E G E R S P A G E 1 8 M A G A Z I N E S E G E R S P A G E 1 9
M A G A Z I N E S E G E R S P A G E 2 0
D R E S S A N D A P R O NNOTE: Only available to order, price on application.
Minimum order quantity 25.
S O M M E L I E R A P R O N 4 6 6 7 2 0 165/35% Polyester/Cotton. Approx. 85 x 100 cm.
Adjustable neck strap with button. Pen pocket on bib. Tie strap. Two side pockets. Wash 85°C. Qual 201: 015 black
Price: 45,60 EURO
M A G A Z I N E S E G E R S P A G E 2 0
The Årets Servitör competition was first
arranged in 2009 to raise the status of a
long-overlooked group within the hospitality
industry - the staff in the dining room. "Solid
and committed work in the dining room gives
guests the positive total experience they
expect," says the Årets Servitör website. And
there's probably something to that claim.
If the service is lacking, the quality of the food
will hardly play any role, and the negative
experience risks being the only thing you take
away from your visit.
Reception of guests in Swedish restaurants
is generally good as a rule, thinks Ludvig
Jureskog, Årets Servitör 2011 winner, "but
now and then we see that for some people,
this is solely a profession for those who need
an extra job." This is exactly why the Årets
Servitör competition needs to showcase the
many great qualities that good waiting staff
need to have. His own career has advanced
in leaps and bounds since his win in 2011.
Today, he is a management trainee at Nordic
Choice Hotels, a group which includes Clarion
hotels.
But what is it that characterises 'good service'?
Ludvig, who has worked as waiting staff, maitre
d'hotel, and assistant restaurant manager
at the esteemed restaurant Operakällaren in
Stockholm, has a clear image:
"Good service is about being able to read an
individual, their tone and the situation. Who
you are, what mood you are in and what
their reason is for this restaurant visit will all
affect the type of reception they are open to
receiving," explains Ludvig.
Even the attitude of the workers is key, he
says. To be ambitious and constantly striving
to move forward is his own recipe for success,
that he arrived at without any traditional
training.
His interest in food came about during his
entire childhood and the retirement home
always served well-presented food. Something
that left its mark in both Ludvig and his brother,
chef Johan Jureskog - who is, amongst other
accolades, joint owner of the prized restaurant
Rolfs Kök in Stockholm. Both brothers often
go out to eat together.
"I love good food and drink. When I go to
fine dining restaurants, I'll happily take Johan
with me. We can then discuss the experience
together. But for everyday eating, I prefer
restaurants where I know the staff. It's then
easier to relax and enjoy the experience.
The appearance of the waiting staff is a
part of the whole experience. But the right
look depends entirely on the restaurant; in a
concept eatery, odd clothing may well be a
deliberate part of the experience. Personally,
Ludvig prefers it when waiting staff wear white
jackets with gold buttons, black trousers and
shoes.
"Regardless of the restaurant, the waiting
staff should be proper and clean. But most
important is for them to be comfortable within
themselves, and for that to rub off on the
guests," concludes Ludvig.
W I N N I N G S E R V I C EA R E S T A U R A N T V I S I T I S M U C H M O R E T H A N T H E F O O D T H A T I S S E R V E D -
I T I S A L S O H O W I T I S S E R V E D A N D B Y W H O M . T H E L E V E L O F R E C E P T I O N
W E R E C E I V E A F F E C T S H O W W E R E M E M B E R T H E M E A L A N D H O W W E T H E N
T E L L T H E S T O R Y O F T H E E V E N T T O O T H E R S . T H E I M P O R T A N C E O F G O O D
S E R V I C E I S S O M E T H I N G T H A T T H E R E S T A U R A N T I N D U S T R Y S H O U L D T A K E
I N C R E A S I N G L Y S E R I O U S L Y .
M A G A Z I N E S E G E R S P A G E 2 1
S E G E R S S E R V E S U P T W O
B R A N D N E W S H I R T S
W A I T I N G S TA F F S H I R T, W O M E N ' S 1 2 5 0 6 3 2100% cotton. XS-XXL. Stand-up collar, breast pocket.
Wider front opening. Long sleeves with cuffs/slits. Straight hem. Yoke front/back. Back opening for wraparound.
Wash 40°C. Qual 632: 000 white. Price: 29,64 EURO
W A I T I N G S TA F F S H I R T, M E N ' S 1 2 5 1 6 3 2100% cotton. S-XXL. Stand-up collar, breast pockets.
Wider front opening. Long sleeves with cuffs/slits. Slightly rounded hem. Yoke front/back.
Wash 40°C. Qual 632: 000 white. Price: 29,64 EURO
M A G A Z I N E S E G E R S P A G E 2 2 M A G A Z I N E S E G E R S P A G E 2 2
M A G A Z I N E S E G E R S S I D A 2 3
W A I S T C O AT, W O M E N ' S 6 0 0 8 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Seams over the bust and at the back. Breast pocket and side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 53 cm.
Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO
W A I S T C O AT, M E N ' S 6 0 0 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60. Two-way stretch. Breast pocket and two side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 58 cm. Wash 40°C. Qual 515: 002 navy,
015 black, 116 anthracite. Price: 88,45 EURO
W A I S T C O AT, W O M E N ' S 1 3 8 5 0 1 544/54/2% Wool/Polyester/Lycra. C32–C50. Two-way stretch. Form-fitting model with collar. Breast pocket, two side pockets and inside
pocket. Adjustable pull tab in the back. Fully lined with 100% polyester. Wash 40°C. Qual 515: 015 black. Price: 61,43 EURO
WAISTCOAT, MEN'S 1380 01544/54/2% Wool/Polyester/Lycra. C44–C58. Two-way stretch. Form-fitting model with collar. Breast pocket, two side pockets and inside
pocket. Adjustable pull tab in the back. Fully lined with 100% polyester. Wash 40°C. Qual 515: 015 black. Price: 61,43 EURO
W A I S T C O AT, W O M E N ' S 6 3 5 0 5 1 544/54/2% Wool/Polyester/Lycra. C34–C48. Two-way stretch. Retro classic
model with collar. Reinforced pocket edges in imitation leather. Inside pocket. Adjustable pull tab in the back. Fully lined with 100% polyester.
Wash 40°C. Qual 515: 015 black. Price: 64,40 EURO
W A I S T C O AT, M E N ' S 1 3 5 0 5 1 544/54/2% Wool/Polyester/Lycra. C46–C58. Two-way stretch. Retro classic
model with collar. Reinforced pocket edges in imitation leather. Inside pocket. Adjustable pull tab in the back. Fully lined with 100% polyester.
Wash 40°C. Qual 515: 015 black. Price: 65,24 EURO
M A G A Z I N E S E G E R S P A G E 2 2 M A G A Z I N E S E G E R S P A G E 2 2
SEGERS FABRIKER ABFÖRETAGSGATAN 30, 504 64 BORÅS
TEL +46 33 23 10 00 • WWW.SEGERS.COM • INFO@SEGERS.SE
This catalogue is printed on chlorinefree paper and complies with the SIS requirements for Swan Ecolabelled paper.
S E G E R S I S T H E M A R K E T L E A D I N G M A N U F A C T U R E R
O F P R A C T I C A L C L O T H I N G F O R H U M A N I N T E R A C T I O N .
I N A D D I T I O N T O A W I D E R A N G E O F B A S I C G A R M E N T S ,
S E G E R S A L S O D O E S D E S I G N C O L L E C T I O N S A N D
C O N C E P T U A L I D E A S . T H I S E N A B L E S Y O U T O I N T E G R A T E
V I S U A L E X P R E S S I O N W I T H T H E A C T U A L E X P E R I E N C E
O F F O O D , S E T T I N G A N D P E O P L E B E C A U S E W E A R E
C O N V I N C E D T H A T Y O U R S T A F F ' S C L O T H I N G I S
A V I T A L P A R T O F T H E O V E R A L L E X P E R I E N C E .
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