NUMMER 3 NO 3 2015 2015 - Segersb2b.segers.se/resources/mag/2015/Magazine_3_ENG.pdf · 2016-04-06 · NUMMER 3 •2015 us m SERVICE MEALTIMES ARE A YOUR SERVICE IMPRESSIONS LAST FOR

NUMMER 3 • 2015

in focus

platform

SERVICE

MEALTIMES ARE A

YOUR SERVICE

IMPRESSIONS LAST

FOR

H U M A NCONVERSATIONS

GET STYLISH WITH

The ingredients for a world-class experience

For Carl Jan Granqvist, dinner is more than just food.

Products which raise the bar on your personal strength.

'Årets Servitör' Waiting Staff of the Year 2011 winner, Ludvig Jureskog, on how good service impacts the dining experience.

first

NO 3 •2015

M A G A Z I N E S E G E R S S I D A 2

Doing your job properly is particularly important when you are

working to create experiences for others. One way of making

things simpler for your staff is to make a good impression by

providing them with good-fitting and comfortable clothing,

meaning they can put their efforts into what really matters -

a great welcome for customers. Here at Segers, we have

decades of experience in the field, and will happily help you find

the right items amongst our wide range of clothing. Why not

start by taking a look through this issue of Magazine Segers?

M I A K I N NMarketing manager at Segers

D R E S S I N G F O R A R O L E H A S N E V E R

B E E N S I M P L E R

O N T H E C O V E R

O N T H I S P A G E

MAGAZINE

P . 0 3 A N O C E A N O F O P P O R T U N I T I E S

Navy blue garments suitable for both day and night.

P . 0 6 M E E T C A R L - J A N G R A N Q V I S T

Foodies throughout Sweden explain the balance between food and people.

P . 1 2 T W O S H A D E S O F G R E Y

Choose mixed anthracite for a timeless look.

P . 1 6 S H I R T S T H A T

S T A N D O U T

Browse through a colour scheme from red to blue and patterns from checked to paisley.

P . 0 8 C H I C B L A C K

Sober black clothing allows a more elegant expression.

P . 2 1 W A I T I N G S T A F F

O F T H E Y E A R

Ludvig Jureskog on the importance of winning service.

P . 1 8 W A I T I N G

Visible comfort

J A C K E T 7 2 2 0 5 1 5 0 0 2 - 1 5 2 , 8 6 E U R OS H I R T 1 2 2 6 9 9 8 6 0 1 - 4 3 , 9 3 E U R O

J A C K E T 7 2 1 9 5 1 5 0 0 2 - 1 8 6 , 6 7 E U R OS H I R T 1 2 1 5 9 9 8 6 0 3 - 4 8 , 2 1 E U R O

C H I N O S 8 6 2 7 6 4 0 0 2 4 - 4 9 , 8 8 E U R O

Prices applicable as of 1 October 2015.Segers reserves the right to make changes and does not assume liability for any typographical errors in the price lists. All prices are EURO


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0 1 A C C E S S O R I E SAvailable to order, price on application.

0 2 T R O U S E R S , M E N ' S 8 4 8 1 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–C154. Two-way stretch. Tighter design, smooth front, hook-and-eye waistband, loops. Angled front pockets and back pockets. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 102,50 EURO

0 3 S H I R T, M E N ' S 1 2 1 5 & S H I R T, L A D I E S ' 1 2 2 6Read more about out shirts on pages 16-17.

0 4 J A C K E T, M E N ' S 7 2 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel. Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester. Length centre back 75 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 186,67 EURO

0 5 S K I R T 2 3 1 6 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Straight cut with waistband, pockets, right with key loop. Zipper, box pleat at centre back. Lining 100% polyester. Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 77,74 EURO

0 6 W A I S T C O AT, W O M E N ' S 6 0 0 8 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Seams over the bust and at the back. Breast pocket and side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 53 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO

0 7 C H I N O S , M E N ' S 8 6 2 7 6 4 0100% cotton. C44–60, C144–154. Garment washed. Slim fit and leg width. Full waistband with belt loops. Button fly. Side pockets. Slash pockets, back. Wash 60°C. Qual 640: 015 black, 024 sand. Price: 49,88 EURO

0 8 C H I N O S , W O M E N ' S 8 6 2 2 6 4 0 100% cotton. C34-48. Garment washed. Slim fit and leg width. Full waistband with belt loops. Button fly. Side pockets. Slash pockets, back. Wash 60°C. Qual 640: 015 black, 024 sand. Price: 49,88 EURO

0 9 J A C K E T, W O M E N ' S 7 2 2 0 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 152,86 EURO


T H E U N C R O W N E D K I N G

O F G A S T R O N O M Y

M A G A Z I N E S E G E R S M E E T S

M A G A Z I N E S E G E R S P A G E 6 M A G A Z I N E S E G E R S P A G E 6

To a Swede, at least, Carl Jan Granqvist

hardly needs any introduction. For

decades he has been with us in our

kitchens, ready to teach us and get

us to dare to investigate new gas-

tronomic delights. And despite his age

of 69, he is still breaking new ground.

His latest project is ambitious - creat-

ing a training session which will main-

tain and strengthen Europe's role as a

culinary destination. The training, which

combines culinary experience with art,

crafts and science, goes by the name

Aptitum and will result in an MA degree

- something which is not currently avail-

able within gastronomy. The training

is based around five scientific areas:

a core set of values, climate, terroir,

habitat and technology.

The core set of values is that the Christian

meal time is based on a starting point of

'love and understanding'. Climate – we

all eat differently, whether we're a Sicilian

fisherman or a Sami reindeer herder,

dependent on our climate. Terroir is a

French term, based around knowledge

of the soil and water. Habitat is knowing

what type of plants, trees, animals and

fish live in and on the terroir.

Technology means the knowledge of

technology to prepare meals, as well as

the technology to manage and prepare

the raw ingredients.

These areas of expertise together cre-

ate a cross-disciplinary insight into the

complexity of a meal time. The theo-

retical sections should be able to be

taken in English, via distance learn-

ing, whilst the technical sections must

be taken in an advanced lab. Next to

Carl Jan's home, Saxå Herrgård, just

outside of Filipstad, is Saxå Bruk. The

blast furnace building, which is a giant

pot where iron has been melted for over

500 years, is an industrial monument of

national importance. This is where the

technical centre will be established.

When we interviewed Carl Jan, he was

in full swing organising and preparing

meals for the chamber music festival

in Saxå, which is celebrating its 30th

anniversary.

"I rarely cook food for myself these

days, but I am trained in both gour met

cooking and service. Being both a spe-

cialist and an academic has really re-

laxed me. I can always cobble together

a lobster stock," laughs Carl Jan, "as I

know that half of what I need to know is

available online."

Saxå Herrgård, which is also a hotel

and restaurant, has been in Carl Jan's

ownership since 1984. However, it is far

from Carl Jan's only project. Many peo-

ple (at least in Sweden) will recognise

him from TV, working as wine connois-

seur and dancing till he dropped in the

show Let's Dance.

He is also Visiting Professor Emeritus in

the art of food at Norsk hotellhøgskole,

which is part of the University of Stavan-

ger, and has an honorary PhD in Culi-

nary Arts from the School of Hospitality,

Meal Science and Culinary Arts at the

Grythyttan campus at Örebro University.

In 1972, Carl Jan took over Grythyttans

Gästgivaregård country inn, which he

then ran for over 30 years. In the 1990s,

he became involved in and founded

Måltidens Hus and the School of Hos-

pitality, Meal Science and Culinary Arts

in Grythyttan. At the very least, you can

say that Carl Jan has put the little town

very firmly on the map! Today, the course

has created around 3000 degree grad-

uates in Culinary Arts and a large num-

ber of Sweden's leading chefs, serving

and waiting staff, and sommeliers were

trained here. Something which Carl Jan

is evidently proud of.

"Our industry is growing faster than

Sweden's GNP and has a turnover of

over 185 billion every year. A total of

150,000 people are employed in the

experience industry, and we can clearly

see that we are competitive at an inter-

national level."

A CONNOISSEUR IS BORN

Carl Jan's significant interest in all things

foodie has been with him since his ear-

ly days. Meals were always a key point

during his childhood growing up outside

Örebro. His mother loved parties and

said that everything outside mealtimes

was simply a shipping route to them.

"I learned from an early age that meal-

times are a platform for human conver-

sations, where democracy is nurtured,"

explains Carl Jan.

The fact that both his parents were

teachers had a positive effect on Carl

Jan's development. At an early stage,

it was discovered that Carl Jan had

dyslexia, something which his parents

remedied by simply finding other ways

for him to absorb and memorise infor-

mation. The teaching method of using all

the senses to absorb information, also

applies to food. Meals are a sensory

enriching experience where taste, smell,

sight and hearing all play a role. The con-

cept is known as the Sapere method,

and Carl Jan was an early introducer of

this method to learning in Sweden.

In other words, the whole of all the parts

is incredibly important, at least if you ask

Carl Jan - who recalls two pioneers in

Swedish gastronomy: Tore Wretman,

who ran Operakällaren restaurant, and

Tore's predecessor Agnar Meurling who

ran the Rosenbad public house empire,

before it became government offices.

Besides serving the country's best food,

they both put a lot of effort in ensuring

the whole was not forgotten. Work-

ing with the nation's foremost artists

and designers was of course a given.

The staff uniforms were developed to

radiate elegance as well as fulfilling a

practical function. Operakällaren's white

jackets, fastened with buttons and with

a stand-up collar, allowed the serving

staff to avoid shirts and bow ties, and set

a new industry standard. All the jackets

also had shoulder straps, which indicat-

ed the wearer's rank. The jacket design

and cut gave the wearer a slim silhouette

and was accompanied by black trou-

sers, socks and shoes.

"These days, waiting staff have experi-

enced a kind of demotion in Sweden.

We have been inspired too much by

America, where waiting staff are not

treated with dignity. If Sweden and Eu-

rope are to remain attractive tourist des-

tinations, we need to retain our roots,

otherwise the experience is diminished,"

says Carl Jan, who himself places a lot

of importance of the whole experience

in his meals.

His own formula for a successful dinner

has three strands: rhetoric, linguistics

and semantics. It is about analysing

the guest's needs through curiosity and

questioning, as well as guiding the indi-

vidual through the experience, Carl Jan

explains:

"A successful dinner is about taking care

of the guests verbally. It's something

of an Achilles' heel for the Swedes; we

generally find it difficult to express knowl-

edge, happiness and warmth. If you're

successful, you instil confidence and the

guest feels comfortable. It is incredibly

important to have interdisciplinary and

holistic thinking; that as a specialist, you

have to radiate professionalism and hap-

piness - it's fun to meet guests!

A G E : 6 9

B O R N : H I D I N G E , Ö R E B R O C O U N T Y

FA M I LY: S O N , C A R L J O H A N , 2 3

B R I E F E D U C AT I O N A L H I S T O RY: A RT H I S T O RY AT S T O C K

H O L M U N I V E R S I T Y, V I R G I N S K A S C H O O L O F R E S TA U R A N T

D E PA RT M E N T I N Ö R E B R O , O P E R A K Ä L L A R E N ' S I N T E R N A L

T R A I N I N G , V I N O C H S P R I T A B ' S I N T E R N A L T R A I N I N G .

A C H I E V E M E N T S : I N N K E E P E R AT G RY T H Y T TA N S G Ä S T G I

VA R E G Å R D C O U N T RY I N N F O U N D E R O F G R A P P E , S C A N

D I N AV I A ' S F I R S T W I N E S T O R A G E C E L L A R . F O U N D E R O F

M Å LT I D E N S H U S I N O R D E N , G RY T H Y T TA N . F O U N D E R

O F T H E ( N O W C L O S E D ) 1 M I C H E L I N S TA R R E S TA U R A N T

L E I J O N T O R N E T I N G A M L A S TA N .

C A R L J A N G R A N Q V I S T I S S W E D E N ' S M O S T F A M O U S R E S T A U R A T E U R A N D

F O O D & W I N E C O N N O I S S E U R . A F T E R S P E N D I N G A L L H I S L I F E I N G A S T R O N O M Y ,

H E I S T H E G O - T O E X P E R T O N E V E R Y T H I N G T O D O W I T H E A T I N G , F R O M H O W

T O M A K E A B A S I C L O B S T E R S T O C K , T O H O W T O T A K E C A R E O F Y O U R G U E S T S

I N T H E B E S T P O S S I B L E W A Y . F O R S E G E R S M A G A Z I N E , H E W I L L R E V E A L

T H E S E C R E T S F O R C R E A T I N G T H E G O L D S T A N D A R D O F M E A L T I M E S .

A B O U T C A R L J A N G R A N Q V I S T

M A G A Z I N E S E G E R S P A G E 6 M A G A Z I N E S E G E R S P A G E 7 M A G A Z I N E S E G E R S P A G E 6

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M A G A Z I N E S E G E R S P A G E 1 0 M A G A Z I N E S E G E R S P A G E 1 0

M A G A Z I N E S E G E R S S I D A 1 1

0 1 J A C K E T, M E N ' S 7 2 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel. Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester. Length centre back 75 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 186,67 EURO


0 3 W A I S T C O AT, M E N ' S 6 0 0 9 5 1 5 44/54/2% Wool/Polyester/Lycra. C44–C60.Two-way stretch. Breast pocket and two side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 58 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO

0 4 S K I R T 2 3 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Tight fitting model with no waistband, zipper and slits at back. Key holder. Lining 100% polyester. Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 77,74 EURO

0 5 S H I R T, M E N ' S 1 2 1 5& S H O R T, W O M E N ' S 1 2 2 6Read more about out shirts on pages 16-17.

0 6 T R O U S E R S , M E N ' S 8 4 8 1 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146–C154. Two-way stretch. Tighter design, smooth front, hook-and-eye waistband, loops. Angled front pockets and back pockets. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 102,50 EURO

0 7 J E A N S , W O M E N ' S 8 6 2 0 2 7 9 73/27% Cotton/Polyester stretch T400. C34–C48. Denim. Classic five pocket model, side pockets, back pockets, coin pocket. Stitching in contrasting colours. Patent button, rivets. Zip fly. Loops. Wash 60°C. Qual 279: 076 dark blue. Price: 51,07 EURO

0 8 J E A N S , M E N ' S 8 6 2 1 2 7 9 73/27% Cotton/Polyester stretch T400. C46–C56. Denim. Classic five pocket model, side pockets, back pockets, coin pocket. Stitching in contrasting colours. Patent button, rivets. Zip fly. Loops. Wash 60°C. Qual 279: 076 dark blue. Price: 51,07 EURO

09 JACKET, WOMEN'S 7220 515 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 152,86 EURO

1 0 J A C K E T, W O M E N ' S 7 2 2 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 72 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 164,76 EURO


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0 1 J A C K E T, W O M E N ' S 7 2 2 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 164,76 EURO


0 3 T R O U S E R S , W O M E N ' S 8 4 7 6 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Smooth front, slightly more width over the buttocks and thighs. Waistband with belt loops. Hook and eyes. Round-cut front pockets. Waist depth 23 cm, inseam length 82 cm, foot width 40 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 98,69 EURO

0 4 S K I R T 2 3 1 6 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Straight cut with waistband, pockets, right with key loop. Zipper, box pleat at centre back. Lining 100% polyester. Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 77,74 EURO

0 5 S H I R T, M E N ' S 1 2 1 5& S H O R T, W O M E N ' S 1 2 2 6Read more about out shirts on pages 16-17.

0 6 W A I S T C O AT, W O M E N ' S 6 0 1 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.Two-way stretch. Seams over the bust and at the back. Breast pocket. Side pockets, key loop to the right. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 68 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 95,83 EURO

0 7 T R O U S E R S , W O M E N ' S 8 4 7 4 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Straight fit. Smooth front. Waistband with belt loops. Hook and eyes. Round-cut front pockets. Waist depth 20 cm, inseam length 82 cm, foot width 36 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 98,69 EURO

0 8 J A C K E T, M E N ' S 7 2 1 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60, C146-156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel. Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester. Length centre back 75 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 186,67 EURO


S H I R T S T H A T

S T A N D O U T

M A G A Z I N E S E G E R S P A G E 1 6

000

006

071

111

078

015

053

603

601

602

S H I R T, M E N ' S 1 2 1 5 3 0 5 / 3 0 6 / 9 9 8S-XXL. Classic cut. Wash 40°C.

Qual 305: 55/45% Cotton/Polyester, colour 015 black. Price: 41,43 EUROQual 306: 60/40% Cotton/Polyester. Fil á fil, colour 000 white, 006 light blue, 053 cerise, 071 aqua,

078 midnight blue, 111 light grey. Price: 41,43 EUROQual 998,601: Cotton/Polyester, colour 601 blue/white checked. Price: 43,93 EURO

Qual 998 602: 100% Cotton, colour 602 blue/beige print. Price: 51,07 EUROQual 998,603: 100% Cotton, colour 603 red/blue/white checked. Price: 48,21 EURO

S H I R T, W O M E N ' S 1 2 2 6 3 0 5 / 3 0 6 / 9 9 8XS-XXL. Classic cut, slightly waisted. Wash 40°C.

Qual 305: 55/45% Cotton/Polyester, colour 015 black. Price: 41,43 EUROQual 306: 60/40% Cotton/Polyester Fil á fil, colour 000 white, 006 light blue, 053 cerise, 071 aqua,

078 midnight blue, 111 light grey. Price: 41,43 EUROQual 998,601: 60/40% Cotton/Polyester, colour 601 blue/white checked. Price: 43,93 EURO

Qual 998 602: 100% Cotton, colour 602 blue/beige print. Price: 51,07 EUROQual 998,603: 100% Cotton, colour 603 red/blue/white checked. Price: 48,21 EURO


G E T S T Y L I S H W I T H

Y O U R S E R V I C E


W A I T E R ' S J A C K E T, M E N ' S 1 3 0 0 2 5 3 / 2 0 1 253: 52/48% Polyester/Cotton satin. 201: 65/35% Polyester/

Cotton satin. C44–C60. Stand-up collar. Seams at the back. Breast pocket. Side pockets. Loops for shoulder

straps. Loose metal buttons, art. no 1001, one set (ordered separately). Wash: Wash 85°C.

Qual 253: 000 white. Qual 201: 015 black.Price: 58,81 EURO

W A I T E R ' S J A C K E T, W O M E N ' S 1 2 0 0 2 5 3 / 2 0 1 253: 52/48% Polyester/Cotton satin. 201: 65/35% Polyester/

Cotton satin. C34–C50. Stand-up collar. Seams at the back. Breast pocket. Side pockets. Loops for shoulder

straps. Loose metal buttons, art. no 1001, one set (ordered separately). Wash 85°C. Qual 253: 000 white.

Qual 201: 015 black. Price: 58,81 EURO



D R E S S A N D A P R O NNOTE: Only available to order, price on application.

Minimum order quantity 25.

S O M M E L I E R A P R O N 4 6 6 7 2 0 165/35% Polyester/Cotton. Approx. 85 x 100 cm.

Adjustable neck strap with button. Pen pocket on bib. Tie strap. Two side pockets. Wash 85°C. Qual 201: 015 black

Price: 45,60 EURO


The Årets Servitör competition was first

arranged in 2009 to raise the status of a

long-overlooked group within the hospitality

industry - the staff in the dining room. "Solid

and committed work in the dining room gives

guests the positive total experience they

expect," says the Årets Servitör website. And

there's probably something to that claim.

If the service is lacking, the quality of the food

will hardly play any role, and the negative

experience risks being the only thing you take

away from your visit.

Reception of guests in Swedish restaurants

is generally good as a rule, thinks Ludvig

Jureskog, Årets Servitör 2011 winner, "but

now and then we see that for some people,

this is solely a profession for those who need

an extra job." This is exactly why the Årets

Servitör competition needs to showcase the

many great qualities that good waiting staff

need to have. His own career has advanced

in leaps and bounds since his win in 2011.

Today, he is a management trainee at Nordic

Choice Hotels, a group which includes Clarion

hotels.

But what is it that characterises 'good service'?

Ludvig, who has worked as waiting staff, maitre

d'hotel, and assistant restaurant manager

at the esteemed restaurant Operakällaren in

Stockholm, has a clear image:

"Good service is about being able to read an

individual, their tone and the situation. Who

you are, what mood you are in and what

their reason is for this restaurant visit will all

affect the type of reception they are open to

receiving," explains Ludvig.

Even the attitude of the workers is key, he

says. To be ambitious and constantly striving

to move forward is his own recipe for success,

that he arrived at without any traditional

training.

His interest in food came about during his

entire childhood and the retirement home

always served well-presented food. Something

that left its mark in both Ludvig and his brother,

chef Johan Jureskog - who is, amongst other

accolades, joint owner of the prized restaurant

Rolfs Kök in Stockholm. Both brothers often

go out to eat together.

"I love good food and drink. When I go to

fine dining restaurants, I'll happily take Johan

with me. We can then discuss the experience

together. But for everyday eating, I prefer

restaurants where I know the staff. It's then

easier to relax and enjoy the experience.

The appearance of the waiting staff is a

part of the whole experience. But the right

look depends entirely on the restaurant; in a

concept eatery, odd clothing may well be a

deliberate part of the experience. Personally,

Ludvig prefers it when waiting staff wear white

jackets with gold buttons, black trousers and

shoes.

"Regardless of the restaurant, the waiting

staff should be proper and clean. But most

important is for them to be comfortable within

themselves, and for that to rub off on the

guests," concludes Ludvig.

W I N N I N G S E R V I C EA R E S T A U R A N T V I S I T I S M U C H M O R E T H A N T H E F O O D T H A T I S S E R V E D -

I T I S A L S O H O W I T I S S E R V E D A N D B Y W H O M . T H E L E V E L O F R E C E P T I O N

W E R E C E I V E A F F E C T S H O W W E R E M E M B E R T H E M E A L A N D H O W W E T H E N

T E L L T H E S T O R Y O F T H E E V E N T T O O T H E R S . T H E I M P O R T A N C E O F G O O D

S E R V I C E I S S O M E T H I N G T H A T T H E R E S T A U R A N T I N D U S T R Y S H O U L D T A K E

I N C R E A S I N G L Y S E R I O U S L Y .


S E G E R S S E R V E S U P T W O

B R A N D N E W S H I R T S

W A I T I N G S TA F F S H I R T, W O M E N ' S 1 2 5 0 6 3 2100% cotton. XS-XXL. Stand-up collar, breast pocket.

Wider front opening. Long sleeves with cuffs/slits. Straight hem. Yoke front/back. Back opening for wraparound.

Wash 40°C. Qual 632: 000 white. Price: 29,64 EURO

W A I T I N G S TA F F S H I R T, M E N ' S 1 2 5 1 6 3 2100% cotton. S-XXL. Stand-up collar, breast pockets.

Wider front opening. Long sleeves with cuffs/slits. Slightly rounded hem. Yoke front/back.

Wash 40°C. Qual 632: 000 white. Price: 29,64 EURO



W A I S T C O AT, W O M E N ' S 6 0 0 8 5 1 544/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Seams over the bust and at the back. Breast pocket and side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 53 cm.

Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO

W A I S T C O AT, M E N ' S 6 0 0 9 5 1 544/54/2% Wool/Polyester/Lycra. C44–C60. Two-way stretch. Breast pocket and two side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 58 cm. Wash 40°C. Qual 515: 002 navy,

015 black, 116 anthracite. Price: 88,45 EURO

W A I S T C O AT, W O M E N ' S 1 3 8 5 0 1 544/54/2% Wool/Polyester/Lycra. C32–C50. Two-way stretch. Form-fitting model with collar. Breast pocket, two side pockets and inside

pocket. Adjustable pull tab in the back. Fully lined with 100% polyester. Wash 40°C. Qual 515: 015 black. Price: 61,43 EURO

WAISTCOAT, MEN'S 1380 01544/54/2% Wool/Polyester/Lycra. C44–C58. Two-way stretch. Form-fitting model with collar. Breast pocket, two side pockets and inside

pocket. Adjustable pull tab in the back. Fully lined with 100% polyester. Wash 40°C. Qual 515: 015 black. Price: 61,43 EURO

W A I S T C O AT, W O M E N ' S 6 3 5 0 5 1 544/54/2% Wool/Polyester/Lycra. C34–C48. Two-way stretch. Retro classic

model with collar. Reinforced pocket edges in imitation leather. Inside pocket. Adjustable pull tab in the back. Fully lined with 100% polyester.

Wash 40°C. Qual 515: 015 black. Price: 64,40 EURO

W A I S T C O AT, M E N ' S 1 3 5 0 5 1 544/54/2% Wool/Polyester/Lycra. C46–C58. Two-way stretch. Retro classic

model with collar. Reinforced pocket edges in imitation leather. Inside pocket. Adjustable pull tab in the back. Fully lined with 100% polyester.

Wash 40°C. Qual 515: 015 black. Price: 65,24 EURO


SEGERS FABRIKER ABFÖRETAGSGATAN 30, 504 64 BORÅS

TEL +46 33 23 10 00 • WWW.SEGERS.COM • [email protected]

This catalogue is printed on chlorinefree paper and complies with the SIS requirements for Swan Ecolabelled paper.

S E G E R S I S T H E M A R K E T L E A D I N G M A N U F A C T U R E R

O F P R A C T I C A L C L O T H I N G F O R H U M A N I N T E R A C T I O N .

I N A D D I T I O N T O A W I D E R A N G E O F B A S I C G A R M E N T S ,

S E G E R S A L S O D O E S D E S I G N C O L L E C T I O N S A N D

C O N C E P T U A L I D E A S . T H I S E N A B L E S Y O U T O I N T E G R A T E

V I S U A L E X P R E S S I O N W I T H T H E A C T U A L E X P E R I E N C E

O F F O O D , S E T T I N G A N D P E O P L E B E C A U S E W E A R E

C O N V I N C E D T H A T Y O U R S T A F F ' S C L O T H I N G I S

A V I T A L P A R T O F T H E O V E R A L L E X P E R I E N C E .

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NUMMER 3 NO 3 2015 2015 - Segersb2b.segers.se/resources/mag/2015/Magazine_3_ENG.pdf · 2016-04-06 · NUMMER 3 •2015 us m SERVICE MEALTIMES ARE A YOUR SERVICE IMPRESSIONS LAST FOR