New Trends in Search

New Trends in Search

NewComm Forum

March 2, 2006

David Strom, david@strom.com

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Topics

• General search issues• Financial and technical issues• Blog-related issues

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General Issues• How can companies manage their online

reputations?• Is there such a thing as ethical search engine

optimization?• Is search engine optimization an oxymoron or

does it really work?• What will search products from local yellow

pages look like?• What are your thoughts about BearingPoint/

Google deal?• Is Web 2.0 changing anything with search?

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Financial/Technical Issues• Can anyone make money from search besides

Google selling ads alongside the results?• What new revenue models beyond pay-per-

click are being used today?• How can search be best integrated into a

desktop OS? A mobile OS?• What are the business models supporting

localized search? Can search grab newspapers and radio ad base?

• What are implications for advertisers and consumers in integrating voice into the paid search experience?

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Blog Issues• How to optimize blog/RSS/podcasts for

best search engine visibility?• Can you trust your search results,

particularly as more blog and user-created content floods the Web?

• How do different blog search engines present results?

• Does tagging help optimize blogs?• What plug-ins are available to optimize

blog posts for search?• What are great blog entry titles?

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Panel

• David Strom, david@strom.com, Web Informant

• John Cass, Backbone Media, john@backbonemedia.com, Blog Survey

• Rob Key, CEO of Converseon, rkey@converseon.com

• Stephan Spencer, president of Netconcepts, sspencer@netconcepts.com

• Ross Weinstein, Ingenio, ross@ingenio.com