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EMERGING TRENDS IN ONLINE SEARCH
Tom Anthony Head of R&D
@TomAnthonySEO
Will Critchlow Founder & CEO @WillCritchlow
COMPOUND QUERIES
IMPLICIT SIGNALS
PERSONAL ASSISTANTS
1 2
5
WEB SEARCH TO DATA SEARCH
4
KEYWORDS VS INTENTS
3
explicit aspect of query
implicit aspect of query
iPhone user, on street in London
“london tube stations”
My vision when we started Google 15 years ago was that eventually you wouldn't have to have
a search query at all.
SERGEY BRIN GOOGLE
Source: /u/UpboatOarKnotUpboat
SEARCH HISTORY OF A 5 YEAR OLD
CROSS DEVICE TASKS & SEARCHES
source: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf (thanks, Dr Pete)
CARDS: ADAPT EASILY CROSS DEVICE
source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/
It can take photos
It knows where it is
It knows who your friends areIt knows
if you are walking, running,
etc.
It’s personal, signed-in, and taken
everywhere
It has natural
multi-
touch
It interacts with the
world (beacons, pay, NFC)
It’s personal, signed-in, and taken
everywhere
It has natural
multi-
touch
It has notificationsIt
interacts with the
world (beacons, pay, NFC)
It's actually the PC that has the limited, basic, cut-down version of the internet… it only has the web.
‘mobile first’ via Ben Evans
COMPOUND QUERIES
IMPLICIT SIGNALS
PERSONAL ASSISTANTS
DATA DRIVEN SEARCH
INTENTSKEYWORDS
PERSONAL INDEX & DEVICE