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New Trends in Search. NewComm Forum March 2, 2006 David Strom, [email protected]. Topics. General search issues Financial and technical issues Blog-related issues. General Issues. How can companies manage their online reputations? - PowerPoint PPT Presentation
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NewComm Search panel 2
Topics
• General search issues• Financial and technical issues• Blog-related issues
NewComm Search panel 3
General Issues• How can companies manage their online
reputations?• Is there such a thing as ethical search engine
optimization?• Is search engine optimization an oxymoron or
does it really work?• What will search products from local yellow
pages look like?• What are your thoughts about BearingPoint/
Google deal?• Is Web 2.0 changing anything with search?
NewComm Search panel 4
Financial/Technical Issues• Can anyone make money from search besides
Google selling ads alongside the results?• What new revenue models beyond pay-per-
click are being used today?• How can search be best integrated into a
desktop OS? A mobile OS?• What are the business models supporting
localized search? Can search grab newspapers and radio ad base?
• What are implications for advertisers and consumers in integrating voice into the paid search experience?
NewComm Search panel 5
Blog Issues• How to optimize blog/RSS/podcasts for
best search engine visibility?• Can you trust your search results,
particularly as more blog and user-created content floods the Web?
• How do different blog search engines present results?
• Does tagging help optimize blogs?• What plug-ins are available to optimize
blog posts for search?• What are great blog entry titles?
NewComm Search panel 6
Panel
• David Strom, [email protected], Web Informant
• John Cass, Backbone Media, [email protected], Blog Survey
• Rob Key, CEO of Converseon, [email protected]
• Stephan Spencer, president of Netconcepts, [email protected]
• Ross Weinstein, Ingenio, [email protected]
