Mogul business plan u pdate

MOGUL

FOUNDER/CEO

Education

• MBA, Harvard Business School• BA in Economics and International Relations

from Yale

Career• FORBES 2014 “30 Under 30”• Formerly Director of Strategic Partnerships

and Business Development at CBS• Co-Founder and Global Head of Marketing for

2012 Beijing Screen Writing Festival• Author of “From Business Strategy to IT

Roadmap: A Practical Guide for Executives and Board Members”

• Board Members of No Limits Media & Provincetown International Film Festival

• BuzzStarter Tech Startup Advisor

MISSION

MOGUL is a worldwide platform connecting you to the Internet’s top trending content – personalized to

your career and educational interests.

Our Mission: Enable women to share knowledge and discover new

opportunities around the world.

VISION

The #1 worldwide career, business, education and entertainment

platform for girls and women in the USA in the next two years and then

in the rest of the world

CURRENT STATE

SOME OVERLAPPING OFFERINGS

Social Networks

General Women’s

Sites

Jobs Sites

• Reddit• Pinterest• Twitter• Facebook

• The Li.st• Women

2.0• 85

Broads• DailyCan

dy• PureWow

• LinkedIn• Monster• Indeed• The

Muse• Levo

League• Udemy• Slideshar

e

. Forbes

.Entrepreneur

. WSJ

. NYTimes

. Reddit

Etc.

Media

MOGUL

SOME OVERLAPPING OFFERINGS

MOGUL DESKTOP AS OF TODAY

ARTICLES

VIDEOS EVENTS JOBS LEARN

• MOGUL provides original reporting, curates content from 3rd parties, and enables users to contribute content as well

• MOGUL users gain a highly personalized experience, accessing information and opportunities personalized to their interests

SHOP?

RAMPING UP….

Q2 2014 Q3 2014 Q4 2014

• • Original

Content Launch

• Weekly Newsletter

Launch

• Social Media Growth

• 2014 MOGUL Awards Launch

• Curate 3rd Party Content via Partnerships

• Events (PIFF Sponsorship,

alongside HBO & Comcast)

• Sweepstakes

• Press Promotion

• Thought Leadership

(FORBES, WSJ)

• Original Content

Distribution via Partnerships

STATISTICS• After coding the platform from the ground up and officially

launching in 2014:

• MOGUL gained 1,000,000 unique users and 2,500,000 pageviews within our first month, growing at an average rate of 690% month-over-month

• MOGUL is being accessed by over 189 countries and 13,852 cities around the world

• MOGUL has acquired 100,000 email subscribers• MOGUL has formalized partnerships with 5

organizations, with 40 more currently in negotiation• Already profitable

FUTURE STRATEGY

STRATEGY BLADE

Reve

nue

Gen

erati

on

User

Acquisition

Alliances

Content

production Technology

roadmapH

uman

Re

sour

ces

BUSINESS STRATEGY

PRODUCT TECHNOLOGY ….

Q2 2014 Q3 2014 Q4 2014

• Launch of iPhone app

. Add local US events

functionality

.xx

.xxx

. Shopping

. Focus on making the

platform completely

personalized upon sign-in

• Launch of Android app

. Add local foreign events

. Xxx

. Xxx

Cost: Cost: Cost: :

ALLIANCES

Q2 2014

MOGUL has wrp up on partnerships

with the other 40 organizations

currently under negotiationcurrently

in negotiation Q3 2014 Q4 2014

Cost: Cost: Cost: Cost:

USER ACQUISITION

Q2 2014 Q3 2014 Q4 2014

. What and how we are going to

do…

What and how we are going to

do…

What and how we are going to

do…

Cost: Cost: Cost:

CONTENT PRODUCTION

Q2 2014 Q3 2014 Q4 2014

• What are we going to focus on producing?

• What are we going to focus on producing?

• What are we going to focus on producing?

Cost: Cost: Cost:

REVENUE GENERATION

Q2 2014 Q3 2014 Q4 2014

• How are we going to generate enough

revenue ?

• How are we going to generate enough

revenue ?

• How are we going to generate enough

revenue ?

Cost Cost: Cost:

HUMAN RESOURCES

Q2 2014 Q3 2014 Q4 2014

Who to hire??? What qualifications? At what salary?

Cost: Cost: Cost:

FINANCIALS

PRO-FORMA INCOME STATEMENT

Visit: www.onmogul.comEmail:

tiffany@onmogul.com

MOGUL